William Arruda

William Arruda is a motivational speaker, trainer and the world’s leading authority on the topic of personal branding. He has been credited with turning the concept of personal branding into a global industry and has delivered keynotes and learning experiences for many of the world’s most revered brands, including, American Express, Google, Gucci, BP, LinkedIn, Nestlé and Microsoft. William is on a mission to banish conformity and embrace individuality – giving career-minded professionals the mandate to bring their unique, authentic selves to work. He was named by Global Gurus as the World's #1 Branding Expert in 2022 and 2023 and he received the Chair Award from the International Coaching Federation (ICF) for his contribution to the field of coaching. William has appeared on the Discovery Channel, BBC, CBS and NPR and has been featured in 1,000+ publications, including Time, Fast Company, The Financial Times, GQ and The New York Times. He’s a senior contributor to Forbes, where his column has received over 10 million views.