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CourseraSeoFree courseCertificate

Advanced Search Engine Optimization Strategies

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend yo

Created by: Dave Lloyd

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Quality Score

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Overall Score : 84 / 100

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Course Description

This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.

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Instructor Details

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Dave Lloyd is senior manager of Global Search Marketing at Adobe Systems where he leads a global team delivering Organic & Site Search strategies. His team's charter is to deliver industry best practices, drive KPI-focused goals, integrate with all marketing and web disciplines, and alpha test Adobe Marketing Cloud products. He is Google-certified, has 12 years of digital and search marketing experience, and a Business degree from U.C. Davis. Dave is on our advisory board for our internal SEO program.

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Reviews

4.2

81 reviews in total

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By Suhasini G on 13-Nov-19

very useful course

By Mohamed A S on 24-Oct-19

From this course, you can learn the basics of technical SEO, global optimization, mobile optimization, and data reportingyou'll set yourself up to better yourself in those areas.

By Ajinkya B on 5-Oct-19

Thanks :)

By Elvis E O on 25-Sep-19

Great speaker, very interactive and experienced in the complex world of SEO.

By Shafiq A on 9-Jul-19

Excelent course, specially because they gave you different kind of tools to drive into the SEO metricts.

By Fernando C C on 22-Jun-19

Very good course, But not as good as the others. Maybe it got too deep on very specific things. Thanks for offering this. Appreciate very much. Best regards.

By Claudia F on 18-Jun-19

Peer to Peer review ruined everything. They do not even read properly and just give bad scores without second thoughts. The comment they give is horrible, and is not true if they read properly.

By Ingrid N on 27-May-19

I gave up watching the videos after Week 2 and simply read the transcriptions to complete the course. The videos are painful to watch. I am sure Mr. Lloyd is a smart man who knows the material, but he definitely lacks in the teaching/public speaking area. He was obviously reading from a teleprompter and seemed as if he did not acquaint himself with the material before recording the lessons. There were pauses in places where pauses did not belong and then faster reading in places where it would have been better to slow down. "Stage presence" was horrible with periods where he nervously rocked side to side, times when he was squinting and obviously struggling to read the teleprompter, and times when he just had a glazed look in his eyes as if he had no idea what he was reading. This all unfortunately served as a distraction from the course content. Add to this the fact that a good bit of the material is out-of-date since some of the SEO tools mentioned no longer exist. For these reasons I would highly recommend the videos for this course be redone, preferably by another instructor. Or, at the very least, send him to Toastmasters Club for a few months before he rerecords the videos.

By Christine K on 21-Feb-19

All contents are well explained, though I think more updated material would help and also explain some of the tools in a more practical way.

By Ravi U on 5-Feb-19

Good introduction in a bit more advanced SEO strategires. I would like to see more practical examples, Do's and Don'ts as well. Introduction in ASO is good as well. It takes some time to learn the tools though.

By Renaud on 22-Jan-19

No one grades the homework assignment. Wasted my time.

By Bharadwaj G on 19-Jan-19

Step by step, very clear and easy to follow up, even for a beginner.

Showing 12 of 81 reviews