Advanced Search Engine Optimization Strategies

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend yo

Created by: Dave Lloyd

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Quality Score

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Overall Score : 84 / 100

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Course Description

This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.

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Instructor Details

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Dave Lloyd is senior manager of Global Search Marketing at Adobe Systems where he leads a global team delivering Organic & Site Search strategies. His team's charter is to deliver industry best practices, drive KPI-focused goals, integrate with all marketing and web disciplines, and alpha test Adobe Marketing Cloud products. He is Google-certified, has 12 years of digital and search marketing experience, and a Business degree from U.C. Davis. Dave is on our advisory board for our internal SEO program.

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Reviews

4.2

81 total reviews

5 star 4 star 3 star 2 star 1 star
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By Claudia F on 18-Jun-19

Peer to Peer review ruined everything. They do not even read properly and just give bad scores without second thoughts. The comment they give is horrible, and is not true if they read properly.

By David W on 21-Dec-17

Copy|Pasted what other student said since I feel identified with his argument:"""So far this is the worst course in this specialization. The teacher provides very long lists of tools for technical SEO without explaining in detail how to use them. The examples provided are quite sterile and too abstract (often times instead of making concrete examples he refers to X or Y, but this way the examples do not really stick in your mind). Moreover, from a teacher I would expect more engagement and participation, while he is clearly reading the texts, often with awkward and unnatural breaks that give you the feeling he doesn't even know what he's saying."""I would like to add that apart from the pair assignment you could just do the whole specialization without watching the videos :S!

By David R P on 28-Feb-18

Very bad course. The lecturer is very distracted, repeats phrases which are irrelevant, and assumes we understand the things he speaks about as an expert. The topic is not really seo but marketing, and requires using a lot of tools which either don't exist anymore or which have to be paid. Again, the lecturer is very hard to follow, and speaks very abstractly about the process of research and optimization. I'm very disappointed with this one.

By Vivian Y Q on 18-Jun-17

So far this is the worst course in this specialization. The teacher provides very long lists of tools for technical SEO without explaining in detail how to use them. The examples provided are quite sterile and too abstract (often times instead of making concrete examples he refers to X or Y, but this way the examples do not really stick in your mind). Moreover, from a teacher I would expect more engagement and participation, while he is clearly reading the texts, often with awkward and unnatural breaks that give you the feeling he doesn't even know what he's saying. As for the technical aspect, some of the intermediate quizzes are placed in the wrong part of the video, way before the topic has been explained. This way the user is forced to either guess the answer or to read the lesson transcript. In a case I had the question "What does this graphic represent?" but the image was broken, not visible. This is clearly a signal that the course was not conceived having user experience in mind, despite this should be a capital topic of this course.

By Anna G on 4-Sep-16

not all apps wok on my devices so I was unable to do assignment. Apple Annie was difficult

By Virginija K on 12-Aug-16

This was by far the worst course in the series.There is a lot of good content in this course that needs to be shared, but I just felt the delivery failed in a lot of ways.Here are some issues1) Often, concepts are thrown out but aren't explained clearly. Speaker glosses over them without giving concrete examples2) The structure of the course is poorly configured. On several occasions, inline quizzes test you on concepts that haven't been introduced until later in the video, forcing you to guess at answers. Also, the assignment portion of the course asks you to submit a word or pdf with images, but it wasn't configured to allow uploads. You could only submit text in a text box. I realized I wasn't the only person with the issue when I graded assignments from others who had trouble submitting their assignment. In some cases, I believe students failed that portion of the course because they could not figure out how to submit. I have some IT background and was able to share my homework through my shared drive fortunately.3) The speaker should re-record his lecture. It was obvious (or at least seemed as if) he was reading a teleprompter. There were many awkward pauses between sentences that made it hard to listen to. Often times, the audio presentation were inconsistent with the words in the slide, making it confusing because I didn't know which I should be following.

Submit button wasn't working for assignment, assignment was heavily weighted on mobile app (which was the least pertinent part of the course for me), generally seemed disorganized.

By Renaud on 22-Jan-19

No one grades the homework assignment. Wasted my time.

By Panagiotis K on 9-Jun-17

learned nothing new in this module besides being now aware of aso....

By Vaylyn R on 10-Aug-16

There were several technical issues (no submission button for peer-reviewed assignment, right answers listed as wrong and vice versa in the clips, etc.). The lecturer also sounded a bit unnatural with pauses in sentences where you wouldn't expect them, making it harder to process information. The course material itself wasn't bad, but the execution just seemed a little unfinished.

By Wendy T on 4-Oct-18

The material is good, but the instructor is awkward in narration. I finished the courses by reading the transcripts instead of listening to the videos. Request Coursera & UC Davis to ensure a smooth delivery instructor for better understanding.

By Jelena D on 31-Aug-17

Great course but too superficial. It would be useful to focus on less thing and go into them in more detail. I got the feeling that after finishing the course I would not really remember how to use the skills explained in the course. Maybe it would be useful to ask for more assignments related to technical SEO or to provide an introduction about the construction of webpages.