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Amaro Araujo

Bestselling Author | B2B Sales & Negotiation Expert

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Amaro Araujo Courses

Master value selling instead of price

$54.99

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Most Recent Review

Enlightened how important it is to sell value more than the price. Give excellent service and to become the first person your client thinks of in time of need
- Review by Luthando Sindisiwe Moni on Master value selling instead of price

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Instructor Bio

About Me

With over 25 years of experience in international B2B sales, I have built a successful career managing strategic accounts across multiple industries. I have led high-stakes negotiations, secured contracts worth up to $50 million, and worked closely with some of the world’s leading corporations.


Fluent in six languages, I bring a global perspective, cultural adaptability, and deep industry insights to every business challenge. My expertise spans a wide range of companies—from small manufacturers to multinational giants—navigating complex sales cycles, high-level negotiations, and sophisticated procurement structures.


As an instructor, I am passionate about empowering professionals with practical, real-world strategies in sales, negotiation, and business management. My training—both online and in-person—focuses on value-based selling, strategic account management, leadership, conflict resolution, time management, productivity, remote work, and career development.


I am also the author of Sales is My Passion and Career Path Compass, available on Amazon and major bookstores, where I share my firsthand experiences and insights from the frontlines of global sales.

Join me in mastering the skills that drive professional success and personal growth!