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Be A Video Production & Video Marketing Master! (Udemy.com)

Video Production and Video Marketing wrapped up in one course.

Created by: Ryan Stone

Last updated May 2015

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What you will learn

  • You will understand how video marketing can fulfil certain objectives for you or your business - profits, income, exposure, recognition, critical praise and new opportunities.
  • You will learn how to effectively structure the pre-production process so your video production shoot is efficient and professional.
  • You will gain an understanding of professional video production equipment, and the software and hardware required to undertake production and marketing projects.
  • You will learn how to shoot and edit a professional video, including how to achieve the best audio, lighting, composition and content for your production.
  • As well as simple video editing, you will also learn advanced video editing techniques and how to create animated motion-graphic elements to take your video productions to the next level.

How it compares

Against the other 293 rated Udemy courses in Video Editing & Animation on CourseDuck:

  • Rating4.3 out of 5higher than 26% of them
  • Reviews524#71 of 294 by number of reviews
  • Length7.5 hourslonger than 82% of them
  • Last updatedMay 2015earlier than 97% of them

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Course Description

Welcome to the Video For Business course!

Don't be put off by the inclusion of the word business - it just means that this is a video production and video marketing course designed to help you make money with the skills and expertise that you'll learn. Yes, that might be through effectively marketing your business, but it can also mean this course sets you on a new career path.

Video for Business is not a niche course, instead it covers the day to day requirements of a professional video producer and online marketer. You'll learn about the online video landscape, the details of pre-production, how to shoot and edit professional video, the methods available to get your videos seen, ranked, clicked on and shared and finally, how to measure your results and your successes.

The course is structured in a way to allow complete beginners to start right at the beginning and learn the entire professional pathway, while more experienced students can pick and choose a variety of chapters and lectures to suit their current needs.

I can only reiterate again that this is a full, actionable course. Once complete, you should be able to apply it to your own projects without the need for further guidance. Furthermore, as the video production and marketing profession evolves, so to will this course, with frequent updates and additions to keep you on the right track.

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Instructor Details

Ryan Stone

After graduating with a film degree five years ago, I set up Lambda Films, a video production and marketing company in the UK. Lambda was the first regional company to focus specifically on video production for an online broadcast and the processes of marketing video content across digital and social channels.

I produce, shoot, edit and promote over 100 videos a year for a range of corporate clients from every sector, including HSBC, the NHS, FXHOME, Axelos, Fendercare, The DSA & Kingswood.

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Reviews

4.3

524 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Duchan Caudill on 7/1/2023

Outstanding course - interesting, informative, insightful. Presented by a very knowledgable lecturer, this is the best video production and video marketing course I have taken here at UDEMY. Absolutely no regrets!

By Bonitto Laing on 1/24/2019

Thank you, Ryan. If you are interested in video production/video marketing, this is the course for you. It's packed with a lot of content and useful videos. Don't miss out on a great opportunity.

By Christi Kerr on 12/24/2018

Lots of good information! As a video marketer just starting my career, there was a lot I already knew and a lot I didn't. My biggest complaint is that there's some outdated information. For example, vine doesn't exist anymore, and neither do YouTube annotations. Also, the instructor is no longer responsive in the questions section of the course. If the instructor put some effort into updating and maintaining the course, it could be a solid 5 stars from me.

By Keith Kluiter on 12/21/2018

I currently work for a company in the Marketing Dept. making safety, instruction and product videos. Even though I use FCPX I am finding this class very helpful. I've been taking a lot of notes and practicing in FCPX as we go. I would recommend this course to anyone interested in learning more about video production. Keith Kluiter

By Dani Mendez on 12/24/2017

This is a very comprehensive course about most things you need to know when doing video marketing!!! It is really impressive the amount of topics the author gets into and there are lots of helpful tips to produce, distribute and measure your videos. You can feel that Ryan Stone has invested a lot of time into this well-organized course. Obviously, there were some topics where I would like to know a bit more, but you can“t ask for the moon.

By Claudio Tormen on 7/20/2017

A lot of talk but lack of examples. This is about video production, so I was hoping to see more videos, filming, footage examples. I think 95% of the entire course is only the teacher in front of a white backdrop reading a teleprompter, talking to the camera, what is boring to follow. The content is good, but could be more in depth. I didn't watch post-production yet, but until now, I didn't like it very much, sorry.

By James Young on 1/16/2016

This course (while a pretty long course) contains a ton of information that is designed to assist anyone who is planning to use video to promote their business. It starts out with the concept of using video, progressing to how to do video, editing and on through so many avenues of promoting your video and marketing it along with a very in-depth course on how to set up your business YouTube channel along with a number of other online sites to use. It is a lengthy course and very comprehensive. I highly recommend it. Thank you.

By Mitch Turck on 11/16/2015

I was not the right audience for this course, and so I'd emphasize to potential students that it is best for aspiring small business marketers with zero experience in both video production and digital marketing. If that's you, the course's healthy ratio of guidance on video in social media platforms and video hosting options may be a great starting point. If you have ever posted a video on social media, or work in any realm of digital marketing, you will likely be disappointed to see that there are fifteen minutes spent talking about what YouTube is when you probably wanted to see a walkthrough of storyboard creation from start to finish. I ended up skipping a lot of this course from Sections 8 - 13, and could have skipped 95% of Sections 1-3. There are plenty of opportunities to deliver expert insights (okay, I should export in H.264... what does that number mean?), but those opportunities don't often resolve. Again, if you've had zero exposure to anything resembling video marketing before, then you're probably taking notes on the section about DSLRs vs. smartphone cameras, and thus, explaining something like H.264 in detail is more than you need to know.

By Dallas Bowman on 9/18/2015

Excellent course on video production and video marketing. High quality very comprehensive and detailed information that could take several years and thousands of hours to learn without the course! The only part that I didn't need was the info on Adobe Premiere Pro and After Effects, because I use other editing software packages -- but, the principles regardless of the other editing programs are the same and applicable for anyone, regardless of the program they use. You covered in detail many resources and tips and suggestions on video marketing that I had never considered. And, it's appreciated. Thank you, for your contribution! Dallas Bowman

By Ron Masa on 12/5/2014

What an outstanding, rich and thorough class! The lectures are tight, fast paced, information rich! and very well produced! I learned a great deal and will return to various sections of this encyclopedic course. You have set a high standard for good content and the practical advice and experience in the biz really contribute. A terrific class!

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Overall Score : 86 / 100