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LifestyleBehavioral Economics and Neuromarketing (Udemy.com)
Learn how to affect the decision making flows and increase sales/usage of your products. Make better decisions in life.
Created by: ICAN Consultancy
Last updated January 2024
What you will learn
- learn how brands use neuromarketing rules to affect your decisions
- affect the decision making flows of consumers
- structure your own behavioral experiments
- run A/B tests to make critical decisions about your products
- apply neuromarketing rules to your products or marketing campaigns for better monetization
- optimize pricing based on biases
- learn how human brain makes decisions
- increase sales of your products using nudges
How it compares
Against the other 376 rated Udemy courses in Finance & Accounting on CourseDuck:
- Rating4.5 out of 5higher than 47% of them
- Reviews2,914#51 of 377 by number of reviews
- Length1.7 hoursshorter than 85% of them
- Last updatedJanuary 2024earlier than 68% of them
Course Description
How do people decide what to buy in supermarkets?
Why do luxury car brands give TV advertising?
How can you get honest information from your users in an online survey?
In this course you will learn different theories on how to affect the decision making flows of consumers in the way we want them to decide. You will learn psychological backgrounds of these behaviours and real life examples proving these behavioural rules. You will also learn how to structure your own experiments and run A/B tests to make critical decisions about your products.
900+ 5 star ratings - Bestseller Udemy Course
This course is created by consultants who implement these techniques in marketing campaigns. What you will get here are proven methods that are used by FTSE 100 companies.
"Amazing course! short, crisp & highly insightful." Marwah K.
"This has by far been my favorite marketing course! Great Job!" Lindsay H.
"I'm aware of the influence advertising has on us all therefore, the more I realise this the more I want to know how this is done and why we just, can't help ourselves! Great examples, that give a clear understanding of the practices used to 'nudge' us into our purchasing decisions. " Sabrina C.
This course is suitable for professionals such as; entrepreneurs, product managers, marketing specialists, campaign managers, pricing experts, service designers and user experience experts or; for anyone who wants to make more logical decisions about their decisions in life.
The topics we will cover in this course are;
An introduction to consumer behavior and human biases
Scent Marketing
Power of Sound in Purchase Behaviour
Anchoring, Decoy Effect
Status Quo, Goal Gradient Effect
How to name,display and price your products
Framing, Decision point intercepts, Planning Fallacy
Mental Accounting, Sunk Cost Effect, Choice Overload
How to structure your own experiments and Nudge Samples
Psychological Tricks To Make People Like You
This course will have a big impact in your professional career as well as your personal life.
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Instructor Details
- 4.5 Rating
2,914 Reviews
ICAN Consultancy
ICAN Consultancy is the primary consulting arm of ICAN Group, a London-headquartered firm that also houses the product ventures Ethscore and Trovetrade.
Our mission is to drive exponential growth for executive teams through expert software delivery, complex transformation, and enterprise-wide AI adoption — speaking the language of both the boardroom and the engineering floor.
Core services span Complex Transformation (changing people, technology, and process together), AI Transformation & Adoption (a structured programme built around its AI Augmentation Maturity Model and agentic pipelines), and Platform Engineering & SRE (designing, building, and operating reliable infrastructure with SLOs and 24/7 ops).
We also position ourselves as "Your Distractor, Our Focus," taking on legacy systems, risky MVPs, and acquired tooling so clients' best people can concentrate on their core business.
Rounding out the offering is M&A Technology Advisory & Digital Divestments, covering pre-deal health checks, post-merger integration costing, and clean-break, zero-downtime carve-outs.
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Reviews
By Anonymized User on 12/15/2023
I have now understood the best ways of persuasive, but simple marketing techniques, where you influence the decision of your targeted audience but make them feel as if it's their decision all the way. Doing so makes these people love and trust their judgments better regarding your product or service.
By Upama Roy on 5/22/2021
Gives an in-depth insight into how behavior and psychology impacts every decision, be it consciously or subconsciously. While it does pave a way that aspiring marketers can take to position their offering better, it also gives them a clear understanding of what to avoid. Well curated course, with great real life examples.
By Shahana Shehnaz Begum on 5/5/2021
It has been an exciting journey. Getting to learn about the behavioral aspects of marketing and how consumers are getting micro-targeted every minute, through detailed discussions, videos and reading materials, is a wholesome experience.
By Noé Gracida Hernández on 4/2/2021
I wanted a course that presented some experimental facts about consumer behavior and the popular labels for part of the consumer behavior phenomena as an initial guideline. Considering that, the course was just what I neded
By Anonymous on 11/22/2020
Interesting Course
By Lindile Ndube on 11/15/2020
I truly enjoyed the course because the lessons were easy to follow and relevant for marketers.
By Deril on 11/8/2020
valueless
By Micheleigh Perez on 11/8/2020
Overall very happy with this course. Great examples, easy to understand, valuable content. My one suggestion--I would to see the Experiments Section to be expanded. I appreciate the section's handouts and would like to explore the topic of structuring our own experiments more within the video lecture.
By Micheleigh Perez on 11/5/2020
Overall very happy with this course. Great examples, easy to understand, valuable content. My one suggestion--I would to see the Experiments Section to be expanded. I appreciate the section's handouts and would like to explore the topic of structuring our own experiments more within the video lecture.
By Falah Farras Sadikanugraha on 11/1/2020
Yes, it was really a good match
By Stuart Black on 11/1/2020
I thought it was going somewhere, but I had only just gotten up to as much as I had already seen for free elsewhere, when it ended.
By Progyaa Dutta on 10/20/2020
I would want more in-depth knowledge
Quality Score
No CourseDuck member has rated this course yet. Taken it? Give each part a thumbs up or down.
Overall Score : 90 / 100
- Video Duration:
1.7h - Price: $17.99
- Provider: Udemy
- Updated:
January 2024 - Level:
All Levels - Language:
English - Certificate:
Yes
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