Behavioral Economics and Neuromarketing (Udemy.com)

Learn how to affect the decision making flows and increase sales/usage of your products. Make better decisions in life.

( 171 Reviews )

Created by: ICAN Consultancy

Produced in 2021

What you will learn

affect the decision making flows of consumers
structure your own behavioral experiments
run A/B tests to make critical decisions about your products
apply neuromarketing rules to your products or marketing campaigns for better monetization
optimize pricing based on biases
learn how human brain makes decisions
increase sales of your products using nudges

Quality Score

Content Quality

Video Quality

Qualified Instructor

Course Pace

Course Depth & Coverage

Overall Score : 84 / 100

Course Description

How do people decide what to buy in supermarkets? Why do luxury car brands give TV advertising? How can you get honest information from your users in an online survey? In this course you will learn different theories on how to affect the decision making flows of consumers in the way we want them to decide. You will learn psychological backgrounds of these behaviours and real life examples proving these behaviouralrules. You will also learn how to structure your own experiments and run A/B tests to make critical decisions about your products. 900+ 5 starratings - Bestseller Udemy Course"Amazing course! short, crisp & highly insightful." Marwah K."This has by far been my favorite marketing course! Great Job!" Lindsay H."I'm aware of the influence advertising has on us all therefore, the more I realise this the more I want to know how this is done and why we just, can't help ourselves! Great examples, that give a clear understanding of the practices used to 'nudge' us into our purchasing decisions. " Sabrina C.
This course is suitable for professionals such as; entrepreneurs, product managers, marketing specialists, campaign managers, pricing experts, service designers and user experience experts or; for anyone who wants to make more logical decisions about their decisions in life.
The topics we will cover in this course are;An introduction to consumer behavior and human biasesScent MarketingPower of Sound in Purchase Behaviour Anchoring, Decoy EffectStatus Quo, Goal Gradient EffectHow to name,display and price your productsFraming, Decision point intercepts, Planning FallacyMental Accounting, Sunk Cost Effect, Choice OverloadHow to structure your own experiments and Nudge Samples Psychological Tricks To Make People Like YouThis course will have a big impact in your professional career as well as your personal life. Who this course is for:
This course is suitable for entrepreneurs, product managers, marketing specialists, campaign managers, pricing experts and user experience experts.

Time: 1.5h

Instructor Details

ICAN Consultancy

4.2 Rating
171 Reviews

ICANConsultancy is aconsultancy company on agile product managementand behavioral economics in product management, based in London. Weconsider ICANConsultancyas a pioneer and evangelist of behavioral science and agile practices.
We have certified consultants on Behavioral Economics from reputable universities and have been implementing our ownfield experiments in IT domain. Our consultantshave given lectures in severaluniversities as guest lecturers (LondonMetropolitan University,Hacettepe University, Yeditepe University).
With our motto "Grow together", we want to show our will and determination in adding value to our customers as our main goal.

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Reviews

4.2

171 total reviews

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By Anonymous on 11/22/2020

Interesting Course

By Lindile Ndube on 11/15/2020

I truly enjoyed the course because the lessons were easy to follow and relevant for marketers.

By Deril on 11/8/2020

valueless

By Micheleigh Perez on 11/8/2020

Overall very happy with this course. Great examples, easy to understand, valuable content. My one suggestion--I would to see the Experiments Section to be expanded. I appreciate the section's handouts and would like to explore the topic of structuring our own experiments more within the video lecture.

By Falah Farras Sadikanugraha on 11/1/2020

Yes, it was really a good match

By Stuart Black on 11/1/2020

I thought it was going somewhere, but I had only just gotten up to as much as I had already seen for free elsewhere, when it ended.

By Progyaa Dutta on 10/20/2020

I would want more in-depth knowledge

By Anonymized User on 9/25/2020

This course was very interesting for me

By Kadeem Aarons on 8/19/2020

Love the experiment videos so far, they are entertaining and really reinforcing the topic!

By Siddharth Dinesh Kumar on 8/14/2020

Yes, concise points, good explanation with some real world examples

By Kavesh Reddy on 8/9/2020

The practical real-life examples really help with understanding the theories.

By Najma Naaz on 8/2/2020

yes I'm intrigued and after this course I will always be looking at the world with a lens of skepticism. One must try very hard to make all these nudges work on me.