ChatGPT to Supercharge Your Public Relations Media Training (Udemy.com)

In this comprehensive virtual course, Jess Todtfeld delivers a clear and practical guide to leveraging AI in public relations. Covering everything from generating headlines and press releases to developing media messages and social media content, the course demonstrates how tools like ChatGPT can help PR professionals boost productivity and streamline their communication strategies. Todtfeld’s course is thoughtfully organized into five sections, guiding participants through the diverse applications of ChatGPT in a structured and accessible way. Each section features multiple lectures, visual walkthroughs, and real-life examples that enhance the lesson. In total, the course includes 28 lectures and runs approximately three hours. One of the course’s key strengths is its detailed exploration of how ChatGPT can enhance day-to-day PR tasks. From drafting compelling press releases and crafting media pitches to brainstorming campaign ideas, ChatGPT serves as a versatile tool for effective and efficient work. It can assist with media training preparation, creating talking points for interviews, and even help tailor messaging to different audiences. By automating routine tasks and offering creative support, using ChatGPT allows PR professionals to focus more on strategy and relationship building. This course is a must-watch for those working in the PR field to stay current with emerging strategies and technologies. As Todtfeld notes, “the media landscape is constantly changing, and PR professionals must adapt to stay ahead of the game.” Gaining a solid understanding of AI and learning how to apply it is no longer optional- it’s essential in today’s fast-paced communications environment.

Til this moment - asking chatgpt - straightforward, but nothing informativ or new, not even showing a system, where and how this would fit the bigger picture

Plugs his own products/services and the fact he has a Guinness record multiple times throughout. If you wade through his thinking out loud and ego, there are a few takeaways worth something, but nothing that you'd expect from a media relations course around ChatGPT. He doesn't explain why a prompt is the way it is which would have been helpful. Anybody who views this should come with an understanding of what ChatGPT is/does, because he really doesn't explain it.

This is a very disorganized class of just watching the instructor play around with ChatGPT. It looks like it was shot in one continuous take and could have been half or a quarter as long if it had just been organized. The instructor came across as unfocused. One positive thing I can say about him is that he keeps his energy levels up throughout. The addition of new material to keep the course up to date is useful, but diverges from the original scope of the course. If the material could have been condensed into 45 minutes this would have been an ideal, at two hours I felt like my time was not being respected.

Information about using ChatGPT to create headlines, pitches, and Q&A (FAQ) lists was outstanding and insightful. However, too much time spent watching the instructor type various things, and too often he tells us his opinion of ChatGPT’s responses (evaluating their worthiness for messaging) or using its responses to craft hypothetical messages – when that’s not really the purpose of the training.

Thanks to your awesome tips and strategies, I've discovered so many cool and creative ways to use the chat in the field of learning and development and instructional design. I'm feeling like a total chatGPT ninja now, and I can't wait to bring my newfound skills to my training programs!

I love seeing the detailed questions for Chat GPT in action. Coupled with his amazing experience in PR, this is a game changer for sure! The tutorial and tips for creating headlines and getting in touch with media is on the spot! Most of the PR professionals dance around the process, but here you get all the action steps from beginning to end with visuals . Priceless!

The overview provided by Jess really showcases the practicality of ChatGPT for public relations professionals. From whole press releases to pitch points to headlines - all the major elements we need to generate on a daily basis - he highlights the benefits of using ChatGPT and the limitations to assist in our profession. I also learned to use the tool for potential research and idea-generating options, which I never would have thought of!

Great tutorial on how to use ChatGPT for PR. The benefits are twofold - an easy to follow look-over-the-shoulder as Jess walks you through the different ways to use ChatGPT for PR, and the why behind each use. He shares how he thinks as a PR professional and former TV producer, which is very valuable and feels like an added bonus.

This course is packed with good information on best ways to streamline PR efforts to help you maximize your time. Instead of fearing ChatGPT in the content creation/public relations industry, we're given a first hand look at how to use it to make us work smarter and more effectively for our clients. Seeing the AI work in real time gives you an idea of how effortless it is to use. This course has given me the opportunity to expand my knowledge and hop on the newest, lates and greatest tech. Thank you for taking the time to make this so PR professionals can be empowered by ChatGPT!