Diploma Course in Retail Management (Udemy.com)

This course contains the use of artificial intelligence.

Are you someone who wants to join the retail industry?

Are you someone who wants to be a retail entrepreneur?

Or anyone who wants to know more about this interesting industry?

If the answer to all these questions is a yes, then you’ve landed on the right place

Retail is an ever-growing industry. Retail management saves time and ensures the customers easily locate their desired merchandise and return home satisfied. An effective management avoids unnecessary chaos at the store and rather increase the sales of the store. This course is suitable for all - Operation, Sales, VM, HR, Logistics if you want to enter in Retail domain.

Section 1: Retail Industry Overview

1. Meaning

• Explain the meaning and importance of Retail

• Differentiate between Customer and Consumer

2. Story of Retail

• Describe the evolution of Retail

• Differentiate between Organised and Unorganised Retail

• Explain the key characteristics of Organised Retail

• Explain the key characteristics of Unorganised Retail

3. Common Formats

• Describe the common formats in Retail industry

4. Key Players

• List the key players

5. 6 Ps of Retail

• Explain the meaning and importance of 6Ps of Retail

6. Functions/Departments in Retail

• Explain the key functions/departments in retail.

7. Career opportunities in Retail industry

• List the key profiles in the retail industry

• Explain the key skills required to perform these roles

  
  

Section 2: Pricing

1. Pricing Methods

• Explain the meaning and importance of various pricing methods

2. Price elasticity

• Describe the meaning of price elasticity of demand

• Explain the significance of Price elasticity

• Calculate the price elasticity

3. Survey - Willingness to pay

• Take feedback on price worth

• Explain the preferred Price points

Section 3: Supply Chain Management

1. Is Supply Chain that simple?

• Explain that supply chain in the practical situation can be complicated

• Understand the practical scenario of a complicated supply chain

  
  

Section 4: Buying and Merchandising

1. Principles of Merchandising

• Explain the various principles to consider in merchandising

Section 5: Barcodes

1. Meaning

• Explain the meaning and importance of Barcodes

2. Common types

• Explain the common types of Barcodes

3. What is GTIN

• Illustrate the reason behind forming GTIN

• Explain the meaning and importance of GTIN

• Explain common standards in GTIN

4. How to generate Barcodes

• Generate barcodes for the products

  
  

Section 6: Sales and Service Excellence

1. Touchpoints

• Explain the meaning of touchpoints

• Describe the key categories of Touchpoints

• List the various touchpoints

2. Moment of Truth

• Describe the meaning of Moment of Truth

• Explain the importance of knowing the Moment of Truth

• Describe the key categories of Moment of Truths

3. GUEST Model

• Explain the GUEST model of Sales and Service Excellence

• Describe the stages in the GUEST model

4. Gain Attention

• Prepare to gain the attention of the customers

• Describe the types of greeting approaches

• Apply the appropriate greeting approach to gain attention

• Apply tactics to gain the attention of the customers

5. Understand Needs

• Inculcate the importance of understanding the correct customer needs

• Avoid biases in understanding needs

• Explain the techniques of getting the maximum information from the customers

• Differentiate between open-ended and closed-ended questions

• Ask appropriate questions

6. Explain about the Product/Service

• Explain the FABing technique to get the maximum sales

• Apply the FABing technique

• Explain the Do's and Don'ts in product/service presentation

7. Suggest and Objection Handling

• Suggest other products/services

• Explain the meaning and importance of cross-selling and up-selling

• Apply cross-selling and up-selling to boost sales

• Explain key rules of upselling

• Explain feel-felt-found strategy in objection handling

• Describe do's and don't of objection handling

• Handle the objections of the customers

8. Thank you

• Leave a good impression on the customers

• Differentiate between Customer Service and Customer Experience

• Explain the preferred style between Customer Service and Customer Experience

  
  

Section 7: Digital Marketing

1. Introduction

• Explain the meaning of Digital Marketing

• Differentiate between Digital marketing and Traditional marketing

• Explain why Digital marketing is better than Traditional marketing

• List the key modules

2. Search Engine Optimisation (SEO) - Introduction

• Explain the meaning of Search Engine

• List various Search Engines

• Explain the meaning and importance of Search Engine Optimization (SEO)

• List the pros and cons of SEO

• Explain the requirements for Website

• Describe web hosting, domain name and website builder

3. How Search Engine works

• Explain how Search Engine works

4. What a website is made of!