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#3 in Growth HackingUdemyBusinessPaid courseAll LevelsCertificate

Growth Team Management - How to Build a Growth Team (Udemy.com)

Growth isn't about growth hacking. Effective Growth leaders know it's about building, managing and leading a great team

Created by: Archie Abrams

Last updated March 2023

Our take

Based on the ratings of 3,200 students, a sample of their written reviews and the syllabus, as the course stood in March 2023. No course pays to be reviewed.

A 36 minute talk, not a course in the usual sense. Archie Abrams built Udemy's own growth team from one person to 25 and later became its VP of Product, and this is his 500Startups presentation cut into six short lectures. The subject is hiring and leading growth people, not tactics. There is nothing on frameworks, viral hacks or experiments. The audience is anyone about to build or run a small growth team who wants a hiring framework and a few blunt rules from someone who did it at a company most of the students already know.

Reviewers like the culture first angle and the specific ideas, especially the bulldog versus steward split and the quadrant of personality types for different situations. One calls it precise, another says it delivers more than its length suggests. The complaints are consistent, though. Many of the attached resource links are broken or sit behind a paywall, the slides are low resolution, and one reviewer says the visuals drop out halfway through. Lower ratings call it an outline rather than a lesson: it says what to do but not how. Two object to the swearing, and one non-US reviewer notes the fire fast advice does not travel outside the US.

It sits in a growth hacking list beside courses about hacks, tools and conversion, judging by their titles, and it is the one about the team. At 36 minutes it is a quick way to hear one experienced operator's opinions, and 13,400 students have taken it with a 4.3 average from about 3,200 reviews. A 2025 review still hits a paywalled resource, two years after the last update. Treat it as a well argued lunch break, not a management course, and it earns its place.

Best forCurrent or aspiring growth leads who need a hiring framework and honest team advice in under an hour.
Skip it ifYou want growth hacking tactics, tools or experiments, or expect working resource links and real depth.

Pros

  • Culture first take on hiring: the bulldog versus steward split and personality quadrant get singled out by reviewers
  • Comes from someone who grew Udemy's own growth team from one person to 25
  • Six lectures, 36 minutes, so the whole thing fits in a lunch break
  • Direct, engaging delivery that reviewers describe as real and in your face

Cons

  • Attached resource links are broken or paywalled, a complaint that runs from 2021 to 2025
  • An outline more than a lesson: says what to do, rarely how, and leans on one Udemy example
  • Low resolution slides, some swearing, and firing advice that assumes US employment law
His approach is a little different, in your face and real! I appreciated his way and also his examples.
Vivien Jackson, a student

All Levels is fair; it assumes no tools or theory, only that you manage or will soon manage growth hires.

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What you will learn

  • A framework for identifying and hiring a good growth person
  • Apply growth specific management concepts to help you lead your team

Course content

6 sections · 6 lectures · 37 min of video

  1. 1What Is this Course About and Who am I? 1 free preview1 lecture · 9 min
  2. 2Who to Hire - A framework 1 free preview1 lecture · 6 min
  3. 3Examples of Applying the Hiring Framework1 lecture · 8 min
  4. 4Once you’ve hired good people, how do you goal + measure performance1 lecture · 9 min
  5. 5How do you lead your team1 lecture · 4 min
  6. 6Conclusion1 lecture · 1 min

Who it is for

The instructor says it suits

  • Current or aspiring growth leaders
  • Anyone looking to build better teams

What you need before you start

  • A Growth mindset!

How it compares

Against the other 1,210 rated Udemy courses in Business on CourseDuck:

  • Rating4.3 out of 5higher than 15% of them
  • Reviews3,200#219 of 1,211 by number of reviews
  • Length0.6 hoursshorter than 97% of them
  • Last updatedMarch 2023earlier than 79% of them

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Course Description

You're on Udemy.

Want to learn about the team that acquired you? :)

If you do, then this course is for YOU!

You're not going to hear about fancy growth frameworks, the latest viral hack, or about the best experimentation frameworks.

Because at the end of the day those are tactics.

Instead, in this course, you'll learn about how to hire, build and lead a high performing Growth team (you're on Udemy right ;). 

This is course is based on a talk given at 500Startups.




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Instructor Details

Archie Abrams

My name is Archie, and I'm the VP of Product at Udemy!

I joined Udemy in January 2012 as the 10th employee (we're now 280!). Before moving to Product, I used to lead our Growth team which was responsible for student acquisition and retention. I built the Growth team from 1 (me!) to 25.

Before Udemy I was founder and CEO of Amplify Teaching, an Edtech company based in Boston, and a strategy consultant.


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Reviews

4.3

3,200 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Domenik Boss on 1/7/2022

Sehr knackiger Kurs der aber im Grunde alles sehr schnell und simpel auf den Punkt bringt. Die Erfahrungen des Dozenten sind dabei sehr interessant und hilfreich. Insgesamt hat der Kurs mich begeistert, weil ich bei der Länge mit deutlich weniger Mehrwert gerechnet habe.

By Vivien Jackson on 6/10/2021

I really liked this class on building teams and hiring the right people. His approach is a little different, in your face and real! I appreciated his way and also his examples. I especially liked the section on bulldog vs. steward and how they both benefit a team. Great class! Thanks.

By Kameswaran Venkatesan on 7/2/2020

Good insights and a good course. Including this course, I see urls in many Udemy course download sections. I would like to see webcontent as pdfs from those websites when the authors wrote them instead of giving out links. In this particular Udemy course by Udemy, the link#2 is 404 - long time since the course was first offered and that link had gone dead. Query posted 2 years ago on missing link and nothing was done about it! Interesting this content is from Udemy and about Udemy - hope they fix this issue.

By Anonymized User on 5/7/2019

I learn a lot in this course. How to choose people, and leadership style. At first I was performance standard type. I ordered anyone under my supervision to work and reach the target as what I have reached before. I urged them to work hard and harder, so they can catch up with me. However, lately (and until now) I changed my style to democratic, I let them choose if they want to do it or not, by person. If a person wants to do it, then good. If not, fine, it's okay, I won't make it as a burden in my mind. Now I'm thinking to change my style to visionary. I'd show the path, and persuade my supervisee to follow me.

By Patryk Jan Hamerlak on 8/16/2018

it was good match but its extremely basic knowledge so i feel you educate idiot-managers not good managers and idiots are difficult to teach anyway, and someone smarter looking for something new feels disappointed however structure of knowledge and how its presented is very good

By Daphne Sun on 4/25/2018

I have a slightly better understanding on how to hire the right people based on this course. Would have loved more examples as opposed to just his one experience in Udemy. A lot of his terminologies are too technical and while I did not mind pausing the lecture and working on digesting what he displayed, it would be easy to just mindlessly skip over many slides as they easily go "whoosh" over my head. Would recommend further breakdown on his contexts. His delivery also needs major improvement. When he stops midway through a sentence, it's so abrupt that I often think that the video stopped suddenly or my connection got cut. The false impression results in not being able to learn in a nice systematic flow as it felt more like a stop-wait-what did he say-oh he's back-stop again-oh he's back but what did he say in the sentence before? Basically, choppy learning experience.

By Nicholas Stocker on 12/5/2017

The course touched on topics that I am familiar with, but explains them in a unique way. It sort of shines a light on problems that I have had with building teams before, and explain why they either worked or didn't. This course also helps to understand the individual's personal leadership style. Not in depth, but it does touch on it. I think that this course would be great for new supervisors and managers.

By J chaitanya sai on 10/16/2017

About the course, the course is very useful and it is short & sweet. and about the instructor, the course he conveyed in a different manner, and he is given the course in a direct manner straight to the point.

By Tammy Flemons on 8/30/2017

This is one of my favorite courses. The course is valuable, educational, and provides pearls of data related to the course topic. The information learned from the course can be immediately applied to the workplace. I am excited about the learning opportunity and highly recommend the course!!

By Jan Belke on 4/24/2017

Chapeau Archie! A+ course on how to build and manage a growth team of a tech company. Admittedly, I also work at Udemy. Although, I'm not on the growth team, I have seen Archie in action over the last three years and can tell you that this guy knows what he's talking about. The course is legit and no BS. Highly recommended to everyone who is interested in learning more about building and leading a team. PS--Course could be longer. Add more content, Archie.

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Overall Score : 86 / 100