Guy Kawasakis The Art of Evangelism (Udemy.com)
How to Promote Your Product, Service, Company, or Idea
Created by: Guy Kawasaki
Produced in 2017
What you will learn
- Master evangelism as an effective, inexpensive, and fun technique to promote your product in a crowded market
- Transform your sales and marketing from closing deals to converting true believers
- Craft a winning pitch and mantra for your product
- Hire, train, and deploy effective evangelists
- Optimize social media as a fast, free, and ubiquitous marketing platform
Quality Score
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Overall Score : 94 / 100
Course Description
you want to change the world like Apple? This course will explain how to use a technique called evangelism to change the hearts, minds, and actions of your customers, colleagues, and employees. Evangelism is an innovative approach to sales, marketing, and management. It means mobilizing your customers and staff into becoming as passionate about a cause as you are.
I first learned the technique of evangelism at Apple where my job was to convince developers to believe in Macintosh before it was real. I also used evangelism to convince developers and customers to believe in Apple during some of its challenging times. And the rest is history.
Subsequently Ive used evangelism to introduce many new products. Im currently the chief evangelist of Canva, the online graphics design service that empowers people to create great graphics. Weve signed up over 10 million customers in 179 countries in less than four years. Thats the power of evangelism!
This course distills my 30+ years of experience as an evangelist into a straightforward handbook for putting evangelism into action.
In this course, you will learn how to:
Define your cause, whether it is a business or a public interest concernCreate a mantra, goals, and tactics to further your causeEffectively pitch and demo your productUse the stages of evangelism to accelerate your successLeverage social media to evangelize more widelyFind, train, and recruit new evangelists
This course also includes:
14 activities so you can immediately put your skills into practiceMy answers tofrequently asked questions including: What if my management doesnt get evangelism?, How do I differentiate my pitch?, and How do I evangelize a mundane product?
My tips and tricks for bringing your own cause, product, or service from idea to reality.
By the end of this course, you will ultimately learn how to establish your product or service as good newsfar beyond simple speeds and feeds.
This course is for people who want to make a difference. If you want to transcend traditional sales and marketing in order to create believers, this course is for you. If you want to challenge the status quo, the mediocre, and the mundane, take action to become a world-class evangelist.
Who this course is for:
Entrepreneurs, marketers, and salespeople trying to rise above the noise level in their markets by creating and promoting fantastic productsEngineers and product managers who are introducing new productsCompanies that need third-party developers and partnersMy target audience is not people with more money than brains who want to buy market share and make a quick buck.
I first learned the technique of evangelism at Apple where my job was to convince developers to believe in Macintosh before it was real. I also used evangelism to convince developers and customers to believe in Apple during some of its challenging times. And the rest is history.
Subsequently Ive used evangelism to introduce many new products. Im currently the chief evangelist of Canva, the online graphics design service that empowers people to create great graphics. Weve signed up over 10 million customers in 179 countries in less than four years. Thats the power of evangelism!
This course distills my 30+ years of experience as an evangelist into a straightforward handbook for putting evangelism into action.
In this course, you will learn how to:
Define your cause, whether it is a business or a public interest concernCreate a mantra, goals, and tactics to further your causeEffectively pitch and demo your productUse the stages of evangelism to accelerate your successLeverage social media to evangelize more widelyFind, train, and recruit new evangelists
This course also includes:
14 activities so you can immediately put your skills into practiceMy answers tofrequently asked questions including: What if my management doesnt get evangelism?, How do I differentiate my pitch?, and How do I evangelize a mundane product?
My tips and tricks for bringing your own cause, product, or service from idea to reality.
By the end of this course, you will ultimately learn how to establish your product or service as good newsfar beyond simple speeds and feeds.
This course is for people who want to make a difference. If you want to transcend traditional sales and marketing in order to create believers, this course is for you. If you want to challenge the status quo, the mediocre, and the mundane, take action to become a world-class evangelist.
Who this course is for:
Entrepreneurs, marketers, and salespeople trying to rise above the noise level in their markets by creating and promoting fantastic productsEngineers and product managers who are introducing new productsCompanies that need third-party developers and partnersMy target audience is not people with more money than brains who want to buy market share and make a quick buck.
Instructor Details
- 4.7 Rating
309 Reviews
Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool, and executive fellow at the Haas School of Business atUC Berkeley. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
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- Provider: Udemy
- Year:
2017 - Language:
English - Certificate:
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