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Heather Baker, MBA Courses
The Ultimate Public Relations Masterclass
4.5 (3,694 Reviews)
Provider: Udemy
Time: 2.8h- 2025
$10.99
Visit
Most Recent Review
My experience with the course so far has been very positive. The exercises have been practical and have helped me understand how to approach PR in a more structured and creative way. I especially enjoyed working on real-world examples and learning how to identify audiences, develop story ideas and build targeted media lists. The course has also helped me connect my existing journalism experience with the skills required in PR, while giving me a better understanding of how to create stories that are relevant to both clients and the media.
- Review by Pratik Bijlani on The Ultimate Public Relations Masterclass
Instructor Bio
Heather Baker is the founder of The AI Edit, a lead generation consultancy that helps B2B businesses find the customers that need them the most - even when AI changes the game. She combines 20 years of B2B lead gen experience with deep, practical AI expertise.
Heather founded, built, and sold a seven-figure PR and lead gen agency, generating millions of leads for her clients. She then served as CEO of a top-50 UK agency, growing it to £14m revenue with clients including Amazon, HSBC, Lego, and Transport for London. She launched the company's AI department and oversaw the development of a flagship AI product.
She has since trained over 1,400 leaders in AI and developed a system for incorporating AI into lead generation strategy.
Heather holds an MBA from London Business School and a Master's in Psychology. She has won 14 industry awards from over 20 nominations, including Ethical AI Leader of the Year 2025.
She currently runs The AI Edit, offering live training, an AI growth community, and lead gen consulting.
She is also the founder of The Humans in the Loop, a content, media and training brand that helps people think clearly about AI. This includes content on YouTube and Substack that looks at AI through a critical lens; a monthly Insider's AI Briefing (a live session covering the top AI stories from the last month) and her highly rated CPD-certified course, AI Fluency for Leaders.
