The Ultimate Public Relations Masterclass (Udemy.com)

Everything you need to know to be successful at PR in a digital world

( 289 Reviews )

Created by: Heather Baker

Produced in 2019

What you will learn

How to build a PR strategy that generates leads, makes your brand famous, builds a community and attracts customers.
How to use PR to increase traffic to your website.
How to manage, implement and measure the success of your PR strategy.
How to present your PR strategy to stakeholders, get buy-in and secure budgets.
How to persuade journalists and influencers to endorse your company.
How to use social media, video, content and traditional media to gain publicity.
How to enter awards and increase your chances of winning.
How to launch your PR career, including finding a job and choosing a specialism.
How to write for PR.
How to generate your own media stories.
How to manage a crisis / handle negative publicity.
How to build authority and thought leadership through the media.
How to find out which journalists are worth targeting.
Get help from the instructor and a community of

Quality Score

Content Quality

Video Quality

Qualified Instructor

Course Pace

Course Depth & Coverage

Overall Score : 92 / 100

Course Description

This course will equip you with everything you need to become an expert public relations professional. Its packed full of case studies, statistics, checklists, templates and practical activities that bring the theory to life.
The first section of the course introduces PR and shows you why it is valuable to any business and how it has changed over the last 10 years there have been some exciting developments that have made PR more interesting and relevant than ever before.
Then, we look at all the research you need to do before you plan a winning PR strategy.
Youll then learn how to create stories that reinforce your brand messaging and capture your audiences attention.
Next, we look at all the tactics required to ensure that your stories genuinely reach the right people: from media relations to social media, awards, events and video. And well cover how to write for different audiences.
Then you will learn how to bring this all together into a comprehensive public relations and communications strategy that shows what youre going to do, why youre going to do it and how youre going to do it.
We then cover important concepts that you will absolutely need to understand if youre going to work in PR: the ethical and legal considerations of PR activity.
Finally, we look at how to have a successful PR career, including how to find a great job, choose your specialist area and how to maximise your chances of success.
Bonuses includedGet help from the instructor and a community of seasoned PR pros by joining our exclusive Facebook group, where the crowd will will feed back on your ideas and strategies and recommend ways in which you can increase your chances of success.
Get my list of my 50 top tools for PR pros after you have completed the course.
20% of all proceeds of the course will go to supporting entrepreneurs in Africa through GiveDirectly.
Who this course is for:
This course is for complete beginners starting out in their public relations career. It will equip you with everything you need to be successful at PR in a digital world.

Time: 3h

Instructor Details

Heather Baker

4.6 Rating
289 Reviews

Heather Baker is the founder and CEO of two award-winning companies: TopLine Comms, a digital PR agency and TopLine Film, a video production company. Heather is a digital PR specialist and an award-winning blogger and has served as President of the Entrepreneurs Organizations UK Chapter and Comms Director of its European operations. She loves donkeys, technology and champagne.

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4.6

289 total reviews

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By Terina Rowles on 11/22/2020

This course is well done - I just don't understand that questions are asked in the quiz that we have not yet covered

By Corwin Rhynes on 11/15/2020

Great!

By RITA MARTINS on 11/15/2020

This course has a lot of theoretical concepts that are extremely useful for marketing assistant that needs to be aware of the PR world

By Thokozile on 11/15/2020

I'm getting a better understanding of PR and the functions in different entities/organisations. It plays a good role in promoting the business or company. It can make or break a business, depending on how it's used. I'm appreciating the info shared so far and looking forward to learning more and understanding the different roles and specialities within the PR world.

By Magnus Rein Alkil on 11/15/2020

I think the product is amazing quality compared to the price - a real bargain. I like the brief introduction and looking forward to working with the terms introduced in the first section.

By Low Chi Minh on 11/8/2020

It is not disappointing at all with all these information, details, examples and answers. I feel like I am understanding PR even more, although I am not interested in getting a PR job but definitely it helps me in writing. The tutor makes everything quick, direct and easy to understand.

By Faris Alzahrani on 11/8/2020