How to Write Great Web Content - Better Search Rankings! (Udemy.com)
Rank in the search engines for lots of search terms, without using loopholes or tactics that can get you banned.
Created by: Andrew Williams
Last updated November 2025
What you will learn
- Understand the type of content that Google wants to ranks in the top 10.
- Analyze their own content and work out how to make it better
- Understand the term "niche vocabulary", why it is important for any content, and how to find the correct niche vocabulary for any content.
- Know where to go to get advice from Google on exactly what Google want, and what they don't want.
- Come up with endless ideas for great web content.
- Know what link bait is and why it is important.
- Understand the different types of content that are available to them.
- Create well optimized content for any website.
- Have a basic checklist of SEO as they create their content.
- Have a quality checklist they can use to make sure their content is up to scratch.
How it compares
Against the other 53 rated Udemy courses in UI Design on CourseDuck:
- Rating4.6 out of 5higher than 75% of them
- Reviews793#13 of 54 by number of reviews
- Length4.4 hoursshorter than 54% of them
- Last updatedNovember 2025more recently than 83% of them
Course Description
Discover the Secret to Creating Content That Ranks – Without the Headaches
If you’re a website owner or a blogger, you’ve probably faced that frustrating moment when your content just doesn’t seem to rank – no matter how much effort you put in. Or maybe your site has been hit by one of Google’s algorithm updates, and you’re wondering what went wrong.
You’re not alone. It’s easy to feel lost when there’s so much conflicting advice out there. That’s why this course was created – to give you practical, up-to-date strategies that actually work.
But don’t just take my word for it. Here’s what some students have to say:
"After the historical introduction of SEO, this has turned into a goldmine of information. I was basically stuck on new content ideas for my niche that I promote. But after seeing all of the components of new content ideas from the ranking websites, I no longer have headaches. I know where to go, and this information is priceless for me."
"This is a great course for bloggers and for people who want to rank with great content published on their blog. It's difficult to find a course that describes the writing methods and tools so in-depth like this one. Many good recommendations in this and a good way of looking at writing. Be better, write better than the competition, don't just copy the same article. Analyze and plan your own post but make it better, more personal, more technical, or whatever way but make it different. I honestly think this is a good investment for those who want to stand out with their great and original content."
"As always, the good doctor under promises and over delivers. Comprehensive and easy-to-understand course – I wish I would have had this information 10 years ago."
"Author gets right to the practical without a lot of fluff. The course moves quickly and is a constant waterfall of info that you can, and want to, use right away. Author knows his stuff and I appreciate the recommendations on resources to help. Recommend it highly."
"I wanted to take this course because I wanted to see what else Andy knows about creating great content. Andy always overdelivers on his courses. His voice is easy to understand. And if you do what Andy says about writing content, you will have a successful website. Mine is. Most of my content is on the first page of Google. That's because of Andy's teaching."
Why This Course Works
The course kicks off with a bit of a history lesson – because understanding where we’ve been helps us see where we’re going. You’ll learn about key Google algorithm updates like Panda and Penguin that changed everything going forward. You'll learn why they were introduced, and how they impact your content today.
From there, we dive into the strategies that really matter. You’ll discover how to come up with fresh, creative content ideas that your visitors will love – even before you write them. Plus, you’ll learn how to find and use niche vocabulary that makes your content more relevant and searchable.
We’ll also talk about "link bait" and "share bait" – two powerful concepts that help your content get noticed and shared. And because it’s not just about theory, you’ll get practical exercises that make applying what you’ve learned easy and intuitive.
By the end of the course, you’ll have a toolkit of proven techniques to help your content rank higher, attract more visitors, and boost your site’s visibility.
Imagine writing content that not only brings in traffic but also sticks around on the first page of Google. This course makes that possible – and you’ll feel confident knowing you’re using strategies that are current, practical, and effective.
If you’re ready to start creating content that works, let’s get started!
Instructor Details
- 4.6 Rating
793 Reviews
Andrew Williams
I have written and published a number of books that are available on Amazon, including books on WordPress ("WordPress for Beginners 2026"), Self-Publishing ("Self-Publishing on Amazon 2025"), and A.I. (NotebookLM Mastery, ChatGPT for Beginners, ChatGPT for Seniors, AI for Students).
I also run a website called ezSEONews, where I provide tutorials on a number of skills required for running a successful website.
As an ex-schoolteacher, I hope I can make complicated topics simple to understand. I certainly enjoy trying!
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Reviews
By Manoj Patra on 2/6/2022
I got to know about the niche vocabulary, which words and phases we should be picking for writing an article. BUT I was expecting the process of writing an article, after selecting the theme words and phrases. _____ The instructor should have added a lesson of writing a complete article LIVE for an unknown topic. That should contain finding the niche vocabulary, writing and optimization of that article. In my opinion, this is the MISSING thing that should have been included.
By Amruta Deshmukh on 6/15/2020
This course is great for beginners as well as marketing professionals dealing with agencies that manage their web content (website/ blogs). The course is designed well for easy understanding and clears your basic concepts. Andy has also shared tools that will help build good content.
By Michael Pearson on 11/11/2019
Most excellent course! Now that I am completely through it, I am ready to revamp my content. As with his other courses that I have completed, Andy over delivers on actual useful and helpful information. I have bought other courses on Udemy on the same subject from other experts. While every course so far has provided useful insights, Andy's are by far the most comprehensive and informative courses I have learned from so far. In fact, I am now a Andy Williams disciple! His courses are more than just a tutorial. They are invaluable resources - step by step blueprints - you can reference when needed.
By James Mason on 3/20/2019
The process of writing for the web is broken down into easy to understand sections. There are loads of useful suggestions for tools to help create your content. All of these focus on free resources. I have read books that suggest subscribing to expensive platforms and have complicated processes for keyword research etc. There is none of that here. Although it’ll never make writing easier, the course means that the process will be logical and have a definite benefit for my website.
By Susan Wesley-Vega on 2/13/2019
I like this course A LOT! It is practical, extremely informative and well organized. Exceeds expectations. I very much appreciated the responsiveness of the instructor to individual comments or inquiries. I am delighted with the course and have found it used to occasionally come back to for refreshing my techniques. In fact, as I have gained more SEO & writing experience, I have found that the techniques and tips shown are even more meaningful and/or I can apply them in new ways. ⭐️⭐️⭐️⭐️⭐️
By Bhaskararao Vanapalli on 3/10/2018
Andrew thanks to the course first, it will really helps me a lot, and I think your voice can be little louder, and I felt it is too fast explanation in few parts of the course, thanks a lot again.
By Taheseen Khan on 12/20/2017
Extremely useful and a very comprehensive course. It has increased my confidence on how to write the content without actually worrying about how to rank higher on the google pages, because if I follow the instructions and suggestions given in the course, I will be doing it the right way and automatically rank higher in the long run, without having having to worry about changing algorithms of google over time. An excellent course. Highly recommended.
By Asaia Nautu on 10/8/2017
the things you will learn from this course and the tools explained by andrew will definately open your eyes to a whole world of web content. if i had not completed this course i would have been struggling to find content to write about. this course will definately benefit beginners and you will find that andrew will direct you in the right direction in your research. i definately got my my money's worth.
By Edward VanArsdall on 5/16/2016
I'm a Web and Technical Writer/Editor, so this course has been very useful for me. It's packed with information. Andrew is a great instructor. He's a knowledgeable and thorough communicator. His explanation of the Google Webmaster guidelines is one of the best that I've heard. I also learned new search techniques, discovered some tools that were new to me, and learned some new, effective processes for improving search ranking. I highly recommend this course to anyone who creates, edits, or manages content.
By Alan Kelly on 11/27/2015
This course will suit people who want to learn the latest SEO rules and apply them to their website to rank higher and not end up being labeled a spammer by google, what I like about this course is it is straight to the point, no computer Jargon or waffle or time wasting, it is delivered by Andy Williams who has being in this game a long time and has a proving seo record. The fee tools he tells you about will pay for this course alone. This course will form part of my data base for years to come. Alan Kelly.
Quality Score
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Overall Score : 92 / 100












