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Innovative Growth Strategy: A Beginner's Guide (Udemy.com)

Outthink the Competition: Learn to think strategically, produce innovative growth ideas and accelerate profitable growth

Created by: Kaihan Krippendorff

Last updated November 2016

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What you will learn

  • Students will be innovative and strategic thinkers, able to surprise colleagues, interviewers, and competitors with unexpected, disruptive strategic ideas
  • Students will master a rigorous strategic framework to assess new opportunities and mitigate potential threats
  • Students will have a clear strategy that will set them on a faster growth path and help them produce profits and lifestyle they desire
  • Students will have several new disruptive growth ideas they can implement today
  • Students will add a new strategic framework and process that complements traditional quantitative business skills to their repertoire
  • Students will be able to produce strategic business plans that unlock disruptive growth
  • Students will be able to continually produce innovative growth ideas for their business or clients

How it compares

Against the other 1,210 rated Udemy courses in Business on CourseDuck:

  • Rating4.4 out of 5higher than 27% of them
  • Reviews15,201#51 of 1,211 by number of reviews
  • Length1.3 hoursshorter than 83% of them
  • Last updatedNovember 2016earlier than 96% of them

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Course Description

Businesses today are often caught in the past, using traditional outdated approaches to design their growth strategies. These methods are not suited to the dynamic, fast-paced environment that characterizes markets today.  This course presents a proven framework, the Outthinker Process, that will move you beyond traditional approaches and allow you to see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, to unleash new strategies that will disrupt your market.   

A Framework for Developing Innovative Growth Strategy in a Dynamic Marketplace   

·       Learn a proven strategic framework   

·      Become a more innovative and disruptive thinker   

·      Build a strategic business plan   

·      Recognize opportunities to grow your business immediately   

·      Develop skills to make you a more desirable employee      

Develop a strategy for your business that will accelerate growth, generate profit, and lead to success.       

This course is based on Kaihan Krippendorff’s proven framework and methodology outlined in his most recent book, Outthink the Competition. The business strategy tools presented in this course have been used with more than 300 clients (including Microsoft, VMware, GE, United Technologies, Red Bull, and L’Oreal) to create innovative growth ideas- ideas that increase revenue, profit, and the trajectory of careers.  Blending together first-hand stories of inspiring business and social innovators, from Elon Musk to Noble Peace Prize winner Mohammad Yunus, years of research and experience as a McKinsey consultant, Kaihan will teach you the skills you need to develop a disruptive idea to use in your business, workplace, or to make yourself more valuable to employers.

This course walks you through a thinking process to help you develop disruptive growth ideas. We have already successfully used this process to train people in Microsoft, GE, J&J, VMWare, Red Bull, Marriott, McDonalds, and numerous start-ups and mid-sized growth firms.   

It works. People who apply the process consistently generate more innovative, disruptive growth ideas. They become known as more innovative and strategic. Their businesses grow 120% faster as a result.      

You will master a framework for developing innovative growth strategy in a dynamic marketplace:  

·       Learn a proven strategic framework: we call this the Outthinker Process. You will learn key concepts and tools to methodically produce the kinds of ideas that great business innovators like Elon Musk, Sheryl Sandberg, and Richard Branson dream up every day   

·      Become a more innovative and disruptive thinker: as your colleagues and friends start noticing that you are thinking further out of the box strategically, you will become known as the person they turn to for great growth ideas   

·      Build a strategic business plan: you will finish though the course with a clear, concise strategy that you can implement immediately to generate new growth and profit for your company   

·      Recognize opportunities to grow your business immediately: you will begin seeing new opportunities where others see problems and come up with practical ideas you can move on   

·      Develop skills to make you a more desirable employee: research shows the most important indicator of your leadership potential is your ability to think strategically. As your manager and leaders recognize your strategic thinking skills, you will accelerate your career path      

You will begin the course completing a diagnostic test to measure your Outthinker Score. This will tell you what your level of competitiveness is today.      

You will then walk through a process – The Outthinker Process – to set your growth and innovation goal, generate many disruptive ways to get there, and then rapidly identify the best strategies to pursue. You will have clarity on a path to get you to a level of performance that right now may seem unattainable.      

94% of people who complete the course report getting a breakthrough idea that could significantly accelerate their success and potentially disrupt their markets. 

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Instructor Details

Kaihan Krippendorff

Kaihan Krippendorff is the CEO of Outthinker Networks, a global think-tank of chief strategy officers and intrapreneur executives shaping the future of business. A sought-after keynote speaker, Kaihan is recognized by Global Gurus and Thinkers50 as one of the top 30 global thinkers in strategy and innovation. His work helps organizations generate breakthrough ideas that drive transformation and growth in our accelerated world of change.

A prolific writer, Kaihan has published five books including the bestsellers Outthink the Competition and Driving Innovation from Within. His forthcoming book, Proximity: How Coming Breakthroughs in Just-in-Time Transform Business, Society, and Daily Life, has already been named a “Must-Read” by Adam Grant and Malcolm Gladwell’s Next Big Idea Club.

Leveraging skills and experience from McKinsey and Company with rigorous research of emerging trends, Kaihan designs practical business tools that he delivers through engaging and hands-on experiences. He is an innovation catalyst to business leaders and CXOs of some of the world’s most admired companies. To date, his work has generated over $2.5B in new annual revenue for clients that include Aetna-CVS, JP Morgan, Lockheed Martin, Procter & Gamble, IBM, and Yahoo.

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Reviews

4.4

15,201 ratings on Udemy

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By Rachel Thompson on 5/18/2023

A good course which focuses on how to out-think competitors by coming up with “the fourth option”. It has resources to help diagnose the current level of competitiveness and then look at the long-term ideal vision. Some areas of focus included locking up input and controlling resource, create reasons for your customers not to leave, dominating the marketing though building economies of scale, forcing a two-front battle, and exploring other spaces. It included an ideas matrix which prioritises ideas based on ease of delivery and input to help sort ideas which are a waste of time from winning moves. It has good real-life examples such as Apple, Amazon, Urban Outfitters, etc. Links to business strategy and competitors as risks/challenges with focus on how strategies can improve the 8 Ps; Process, Promotion, Place, Physical Experience, People, Price and Product.

By Laura Avalos on 4/30/2023

Fue muy enriquecedor el poder visualizar diferentes estratégicas, que no solo ayudarán a posicionarse en el mercado o a marcar una diferencia, sino también a tener una proyección más realista sobre lo que se desea y aterrizar aquellas ideas que si bien parecen locas, también nos pueden ayudar a trazar más opciones hasta llegar a la estrategia final

By Linda Martinez on 1/19/2023

Very interesting to be entrepreneurs all the time without stopping for laughter or criticism, the one who does not risk does not win, the one who does not improvise or imagine unattainable things cannot know if he wins or loses, the main thing is to try again and again in any goal, at work, in business and personally. Failure is a factor that helps us mature and create better ideas. Thinking big makes us big. Congratulations

By Jordan Berman on 12/2/2022

It just seemed to recount a bunch of anecdotes for people who managed to get a leg up in business and threw a few buzzwords around. Ignoring the fact that I didn't take this course for business, so all the ideas about making the market bend to you rung hollow with me, pushing a bunch of examples to the top is ignoring the tons of "innovations" which failed and were never heard from again. Not to mention that as someone who values honesty among anything else, tactics that purposefully force people into exclusivity with your product and push competitors out doesn't sit right with me.

By Vardhineedi Venkata Satya Dhana Brahmaji on 11/25/2022

Really amazing course. This gave me 4th eye. Like everyone, so far experienced with my two eyes I see in day to day and imagined, wished and dreamt with my third eye. I stopped here, but now this training opened my third eye to push myself to try what crazy stuff I dreamt before it is too late. Thank you Kaihan Krippendorff.

By Fabian Urbina on 7/26/2022

Muy buen curso, te hace pensar, razonar y da cuenta de que hay ideas buenas que a veces no le tomamos demasiada importancia o el tiempo suficiente para abordarlas y que frente a esto podria llegar otra empresa a darse ese tiempo y sacarle provecho a esa idea para tener ventaja competitiva en el mercado.

By Saikrishna Sairam on 4/3/2022

One of the most engaging course I have discovered on Udemy! I would like to specifically highlight the various case studies and real-world examples introduced by Kaihan to explain the subject matter. Just a suggestion - I would recommend keeping section-wise assessments to help the participants understand the course a bit better.

By Anonymized User on 1/24/2021

Really knowledgeable and 'emotional' presenter. Also, he provided really helpful tools/tricks/thoughts that will be useful for future leadership goals. I did feel concern that the message was more about going for the '4th idea' whilst failing to consider other modes or characteristics of success. I realise this is probably due to the focus of this discussion, and on the whole, I really enjoyed it.

By Bhavya Jhamb on 12/13/2020

It was really a good course as it has given me the insights of how to strategize the things in a mannerly order. The most important part which I liked the most was the examples that were explained so much in depth, that I could really connect to the core point that was tried to be explained.

By Nikhil Khanna on 11/15/2020

Good learning experience

By Riya Asija on 11/15/2020

It was a good experience.

By Constance Ogunsanya on 11/15/2020

I am learning how to develop long term, workable strategies to improve my team's performance. I aim to define and ask pertinent questions that will give me insight to resolving existing setbacks

Showing 12 of 288 reviews

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Overall Score : 88 / 100