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LinkedIn Profile for Professionals and Company Leaders (Udemy.com)

Build a LinkedIn Profile for Networking, Sales, and Personal Influence w/ the author of "LinkedIn for Personal Branding"

Created by: Sandra Long

Last updated December 2024

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What you will learn

  • how to better position your unique personal brand via your LinkedIn profile
  • how LinkedIn search works and how to ensure the right people will find your profile
  • how to leverage Power Words including keywords, action verbs, and more in your profile
  • how to ​​make the best first impression online with a powerful LinkedIn Introduction Card featuring your headline, headshot, background banner, and more
  • how to create a searchable Services page, ideal for service providers and freelancers
  • how to write the most exciting and effective About Essay
  • how to incorporate images, video, and content
  • how to best position your professional experiences in your LinkedIn profile
  • how to customize your LinkedIn URL and the Google-facing version of your profile
  • how to leverage your foreign language capabilities on your profile in two remarkable ways

How it compares

Against the other 115 rated Udemy courses in Career Development on CourseDuck:

  • Rating4.4 out of 5higher than 32% of them
  • Reviews128#88 of 116 by number of reviews
  • Length2.1 hoursshorter than 50% of them
  • Last updatedDecember 2024earlier than 53% of them

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Course Description

Is your LinkedIn Profile underperforming? Are you maximizing the opportunity LinkedIn provides to create a business-building professional network? Now is not the time to sit on the sidelines.

Gary Vaynerchuk has called LinkedIn a social platform he “really, really believes in.”

Forbes Magazine calls LinkedIn the “premier networking tool.”

If you haven’t maximized your LinkedIn presence, you’re missing out on many professional benefits and opportunities. Companies are sourcing everything from speakers to consultants to new vendors through their LinkedIn network. If your LinkedIn profile isn’t appearing in those search results, you are missing out on these opportunities– plain and simple!

So how do you create a high-performing, exciting LinkedIn profile? And, how do you ensure that profile appears when people search?

Sandra Long and her flagship course, LinkedIn Profile for Professionals, have those answers.

As you complete this course, you will craft a compelling and attractive LinkedIn Profile with language, images, and video to motivate and inspire your prospects, clients, and partners. Working alongside Sandra, you’ll enhance your profile and brand as you learn to reveal your unique personal qualities and your compelling professional story in your profile.

Sandra will reveal best practices as she shares best-in-class LinkedIn profile strategies and directs you to recreate your profile for maximum findability and impact. Packed with hands-on demonstrations and examples, you’ll experience more and more benefits of an optimized profile with each update you make to your profile.

If you want to be among the professionals who are building robust networks, enhancing their professional image, and – most importantly – experiencing opportunity knocking, you should enroll in LinkedIn Profile for Professionals now.

Hundreds of thousands of professionals develop their business, recruit, and make sales on LinkedIn. With this course, you can be one of them. Enroll now.


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Instructor Details

Sandra Long

Sandra Long is a leading global independent LinkedIn consultant, instructor, speaker, and B2B sales leader. She is the author of the best-selling book, LinkedIn for Personal Branding: The Ultimate Guide. Sandra was the first speaker to share her ideas about LinkedIn on the TEDx stage in 2019. She is also the President of Post Road Consulting LLC.

The company’s clients include sales teams, companies, executives, HR teams, universities, and associations. Sandra is a professional member of the National Speakers Association; and a board member for the New England chapter.

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Reviews

4.4

128 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Andrea Venturato on 11/18/2022

This course is excellent! Complete, concise, and very well organized, providing the student with everything she/he is expecting to learn about the specific topic, with no fluff and nothing left behind. I love the way the instructor teaches and speaks: step by step with logical order, absolutely clear, and straight to the point. Finally, now I know what I wanted to know, so I'm going to change my Linkedin profile for the better. Many thanks, Sandra!

By Eddie Webber on 3/31/2022

This is a great course for getting up to speed with LinkIn! The instructor is very knowledgable in the subject matter and has a very personable way of sharing that knowledge. I highly recommend this course to anyone wanting to learn how to leverage the power of LinkedIn to promote themselves or their business!

By Laurie Comerford on 3/29/2022

I'm seeing parameters of which I was unaware. It's clear that to maintain an advantageous profile the data needs to succinct and regularly updated. On a personal level I abhor the concept of social media, but if I needed it LinkedIn is at the sane end of the spectrum

By Diane Jones on 3/25/2022

Learning so much from this course. I have watched several videos regarding optimizing a LinkedIn profile, but what is outlined in this course goes into many of the whys when optimizing a Linkedin profile. I found the tips strategic and can't wait to redo my profile and see what happens. This course answered a lot of my questions and now I feel more confident about changing and updating things on my LinkedIn. Like all of the FrameworkTV instructors, this instructor really made each lesson attainable for anyone.

By Michael Kubica on 3/25/2022

This course provides an overview of how to expand your LinkedIn profile. The best person to take this course will already have a LinkedIn profile that is under developed and has a desire to spend a couple days to expand that profile. This course is a great step-by-step guide to continue growing your profile. I've used LinkedIn for quite awhile, but my take is that this course will help you move your profile from 10 or 20 percent complete to 70 or 80 percent complete. That being said, even having used LinkedIn for awhile, I did learn about some new features, such as the Cover Story Video.

By Robert Eden on 3/23/2022

LinkedIn is often your best shop window to describe and promote yourself. The presenter gives a clear and lucid introduction to original and revised versions of LinkedIn. The pace of presentation is ideal, particularly if you are (relatively) new to using LinkedIn and want to expand on all its options.

By Russ Eby on 3/21/2022

Sandra does a great job on breaking down the different sections of LinkedIn. Each section she gives recommendations for what should be present. This course is a great step by step process of building a solid LinkedIn profile. In today's market a great profile is required for most non-entry level positions. Highly recommend using this course to level up your job searching process.

By Petan on 3/19/2022

Speaker and presenter is great with great pace. Subject not too good. Need a much better table of contents with bullet points showing what is within each video and maybe even better with time notations so one can go straight to a subject. In addition could not find the PDFs that were supposed to be a part of this. Finally, preferring to be polite, we will just say we despise Linkedin; especially after a number changes on a practical level that have been made the last 6-9 years, let alone being another source of MS data gathering and control over people.

By Patrick Barber on 3/19/2022

My perspective on LinkedIn profiles has changed. Sandra takes you from a beginner to an expert in utilizing LinkedIn as a tool for presenting oneself to clients and potential employers (even to those you currently work for). She starts with the basics but quickly eases you into more complex topics and considerations such as viewing profiles, making changes (along with what changes to make) and superuser settings that will allow you to customize your profile for maximum effect. If you take your appearance online serious and are using LinkedIn to reach either clients, employers (or potential businesses), I strongly recommend this course.

By Lee Bush on 3/18/2022

When I began the course I was glued! Sandra Long not only teaches Linkedin profile creation but she dissects the platform. Every intricate part of Linkedin is broken down into short videos. Delivering great detail in a professional well-spoken manner. One final thought Sandra uses the term "best practices" instead of "I like to do it this way." I enjoy learning best practices in industry instead of opinionated speak. It gives me the confidence that I am learning the right way to build a Linkedin profile from an instructor's experience. Well done, thank you.

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Overall Score : 88 / 100