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Local SEO: A Definitive Guide To Local Business Marketing (Udemy.com)

Watch step by step and see exactly how I optimise a live local business website and get it onto the 1st page of Google

Created by: Joshua George

Last updated September 2026

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What you will learn

  • How to rank your local business website on page 1
  • How to find the best keywords to target for your local businesses
  • How to optimise your website like a SEO pro and beat your competitors
  • How to build high quality SEO backlinks that move the needle
  • How to increase your locational relevancy by using this simple trick
  • How to build citations and rank fast in the map pack
  • How to come up with tons of content ideas for your local business blog
  • How to track and measure your overall progress

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Quality Score

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Overall Score : 88 / 100

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Course Description

Stop wasting time following strategies that don't work. Use my proven process I use at the agency to generate 100s of Page 1 Rankings for local businesses!


Are you looking for a Local SEO course that shows you how to rank business websites on page 1 on Google?


Great, you’re in the right place.


Maybe you own a local business or maybe you simply want to learn the process so you can set up your own local SEO agency.


Whichever one it is, you can be sure I’ve got you covered.


I don’t just talk the talk; I actually walk the walk and live it too.


In this course, you’ll be able to watch me in real-time as I optimise a LIVE local business website to get it on page 1 in Google.


At the end of the course, you’ll find that this same website is now on page 1 for some BIG keywords!


The process I follow throughout the course is the SAME process I use when ranking my client sites, so you can be confident what you’re learning is indeed used in the real world and does actually work.


I will also give you access to the exact spreadsheets I use at my agency so you have everything at your disposal.


What you’ll learn by taking this Local SEO course


  • Learn how to optimise your website and your Google My Business listing

  • See exactly how you can find profitable keywords to target for your business

  • How to structure your website so it's built upon a solid SEO foundation

  • How to let Google know you’re actually based where you say you are (super important for local rankings)

  • Find out how to spy on your competitors and see what SEO efforts they have been getting up to

  • Why, how and where to build local citations for optimum results

  • How to build powerful backlinks that will crush the competition

  • How to convert your visitors into phone calls and enquires

  • How to generate reviews for your business on autopilot

  • How to come up with tons of ideas for your blog

  • A reliable company you can use to outsource local pack rankings (hint, they’re not who you think they are)


Literally everything you need to be able to implement a successful campaign.


There are tons of resources for you to download throughout the course and lots of bonus tips and tricks you can use as well.


Sometimes in the course I showcase a premium SEO tool, however, I’ve included a free 14-day trial within the course content to ensure everyone can access the tool at no additional cost. Additionally, I also show multiple free alternatives students can use to help reduce any barrier to entry and make SEO more accessible.


Fact: 97% of consumers searched online to find a local business in their area. (Hubspot)


There’s never been a better time to learn Local SEO:


Let’s make sure your website is one of the sites consumers will find.


MONEY-BACK GUARANTEE


Before we go any further, let us just say, I don’t want you to be disappointed.

If you don’t like this course for any reason, you can get a full refund in the first 30 days, which is backed by Udemy’s 30-day guarantee, with no questions asked!


This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed.


Invest in your business today and never look back.


Enrol now.


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Instructor Details

Joshua George

Joshua is the founder of the Award Winning SEO Agency in the UK called ClickSlice. Joshua originally got involved with SEO as an end result of selling on eBay.  He loved selling on eBay but hated paying the eBay commission fees. Instead of paying eBay every time he sold an item he decided to make his own website where he could sell as many items as he wanted without paying any fees.

After building the website he noticed his site was nowhere to be found in Google and no one was buying his products.

As you do, he started to Google things like “how to get my website higher in Google” and stumbled across SEO in 2016.

Joshua remembers this day like it was yesterday and says whilst smiling “Sept 13th 2013, the day I stumbled across SEO. I knew from this point on my future would take a different direction”.

This was the date Joshua started learning exactly how SEO works. He mastered the skill within 3 years and now regularly helps business owners in the UK rank higher in Google and generate more revenue.

SEO is forever changing, to stay on top of your game you have to constantly be trying and testing new things. Joshua regularly attends SEO conferences across the world to ensure he’s always updated on the latest Google algorithm updates and trends. He spends most of his time as an SEO consultant For businesses in London.

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Reviews

4.4

1,530 ratings on Udemy

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By Vijay Kumar on 12/6/2025

very poor and nothing new, using too much old GMB and information which now not in use. I check and see it's totally money waste.

By Epic Edits on 8/9/2024

Josh is a great teacher and the course really helped me get started with SEO and optimising my own website! I'm now in the process of getting my own SEO agency up and running and I still come back to this course to refresh my memory, check I've done something correctly or to just re-watch how Josh Audits a potential prospects website. Thanks again Josh - Wish you all the best.

By Max Weinberg on 10/13/2023

If you want to improve your position in Google and differentiate yourself from your competition with extensive knowledge in Local SEO, this course is for you. This course will be one of my most important tools for my digital marketing strategy. Highly recommended!

By Abdulrhman N Almuhaish on 9/10/2023

very good, but a little bit old... I had my doubt at first seeing how old this course was, I am just hoping it is the best course to learn from seeing how SEO is getting updated in daily bases, all in all very good.

By Victor Stanton on 7/30/2022

Excellent course ! Compact, easy to learn, direct to the main problem. The course is organized carefully. Each lesson contains key value of SEO. I am from zero of SEO before this course. Now i think i am more confident to start my own local website. Thanks so much for the course !

By Rodney Day on 7/7/2021

All of Josh's courses are amazing. He is an extremely good communicator and has a very deep knowledge of SEO. i actually am an SEO expert and it is great to have a guy like Josh confirm I am doing things correctly. Thankyou Josh for making this brilliant course and all the others.

By Maria Zacharioudaki on 2/16/2021

As my first course on local SEO, it helped me learn new interesting things and strategies. It is a nicely structured course with many useful tips and resources that help you organize your own SEO campaign. The only point I would like to make is not directly related το the course itself, but to the SEO tools used. My main problem was that most tools do not provide data on keyword research for local SEO in small countries. It would be useful to get tips on how to find keywords especially for niche local businesses in small countries.

By Mattyklimes on 9/9/2020

It's such a great feeling to buy a course, and be reaffirmed that you made the right choice. The content in this course is very easy to understand as Josh is clear in his explanations. The course also has a nice flow, so it is easy to stay focused and move forward quickly. I recommend this course to anyone that is deciding between local SEO courses. Thanks Josh!

By Armondo Perez on 8/18/2020

Of the 18 courses I've purchased, this is the best one I've completed. Joshua is highly knowledgable and explains each section of the course in an easy-to-understand way. I've learned a great deal from having completed this course. I feel very confident I can take what I've learned and be successful in putting this knowledge to work.

By Maria Mascarenhas on 7/27/2020

This is a great course with a thorough explanation on all things SEO. I have done other SEO courses in the past which mentioned terms before explaining what they were but this course is perfectly structured so I could understand what each term was before learning how I could apply it to my site. The instructor was engaging and enthusiastic about the subject matter. I highly recommend this course!

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