Mastering Retail Management and the Shopper Experience (Udemy.com)

Excellent course. This course teaches how to be successful in the front-end of a retail business. I love the structure of the course, explanations, and numerous case studies demonstrating examples of the content knowledge. The instructor is very knowledgeable and skilled.

The course is good and useful:)But in my opinion the background music started to get annoying. Also I would like to have more examples from real life because some examples were repeated so many times. Maybe a little bit more examples of how not to do things in retail as well.

Having live examples through video & pictures always elevates the learning experience & Kevin nailed that for me. Interesting perspectives of how change has to be constant was a clear message for me but more importantly how we embrace & manage that change truly signifies the retail experience .

I wish more attention was given to online retail. Also, I disagree with quiz answer to question 4 "Does every store benefit an online presence?". I have conveyed a research at my previous job and found out that the answer is NO, because for some stored distribution costs outweight the profit.

The first part of the course provides an overview of the Retail Trifecta and then the following sections go into detail on the twenty steps that will help you to ensure you achieve the shopper experience to build your business. So if you want to understand your shoppers in more depth, build a store format and system that encourages them to linger longer, spend more and tell their friends about your business or product, then this is the course for you.

Very glad I took this course, worth the money. Thank you Kevin for all your energy and thought you put into this and for all the examples you have shown. I work in retail in South Africa and was so fascinating to see what international retailers are doing. Would love to do an updated course when you have one again.

A very insightful course about the customer's experience from the moment they even know about the shop and their products all the way to when they use it. The examples used are very engaging and the presentation was really professional. Definitely would recommend.

Its an amazing one of a kind course which shares a lot of examples along with real world retail shop pictures and videos to support the idea of how one can take their retail business to new heights.

The course is a very nice amount of tips of how you can organize and run a retail store based on the author experience (very nice experience by the way). Unfortunately, it doesn't feels like something scientific or tested. If you are looking for numbers to support the suggestions given by the author, you won't have it.

I work contractually as A/V and POS installer these course has given me a fantastic overview of what is actually involved in retail. Looking forward to applying the knowledge I have learned to helping clients maximize the effectiveness of the technology they integrate into their businesses.

As I am new to retail. We don't always know what we don't know so it has been a great introduction to retail so far. I do hope there is interesting information when I get to the end about online stores. I would like a lot of information on that topic.

A lot of great attention to detail.