Master the Shopper Experience to build your retail business. (Udemy.com)

Grow your retail business by mastering the 3 key steps that build a great shopper experience to delight your customers.

( 32 Reviews )

Created by: Kevin Moore

Produced in 2014

What you will learn

By the end of this course, you will better understand how to create an engaging shopper experience and a profitable retail business.

Quality Score

Content Quality

Video Quality

Qualified Instructor

Course Pace

Course Depth & Coverage

Overall Score : 88 / 100

Course Description

If you work in the world of retail, then this course is for you. It explains in depth the Retail Trifecta - the three elements that are integral to success, and increased profits, in retail. Presented by retail marketing guru, Kevin Moore - a man who walks thousands of stores around the world each year - the course brings to life, with real-world examples, the steps needed to be successful in retail. Whether you own your own store/s, work as an associate in retail or manufacture and distribute through stores, this course contains essential knowledge that will help you in your business. The course features videos of Kevin explaining all the steps needed to achieve the Retail Trifecta and photographic and video examples from stores he's visited around the world. It also includes interviews with some retail entrepreneurs who share their experiences and successes. The first part of the course provides an overview of the Retail Trifecta and then the following sections go into detail on the twenty steps that will help you to ensure you achieve the shopper experience to build your business. So if you want to understand your shoppers in more depth, build a store format and system that encourages them to linger longer, spend more and tell their friends about your business or product, then this is the course for you. Who this course is for:

Retailers and anyone associated with the retail trade.

Time: 3h

Instructor Details

Kevin Moore

4.4 Rating
32 Reviews

Kevin Moore has spent 28 years working in and around retail for manufacturers, retailers and service providers across 44 countries. He walks 1,000 stores and views 1,000 online shopping sites around the world each year looking at shopper experience trends. The need to engage, entertain, and inspire shoppers, and shoppers' hunger for change and innovation, is more important than ever before. He has also managed businesses in over 40 countries.
Kevin is regularly quoted in Australian media as an International Retail Expert and is the Retail Expert on a small business show for one of the main Australian free-to-air networks.
He is also a weekly blog contributor to smartcompany and the founder of theROADtoRETAIL - a website dedicated to the shopper experience.
Current Directorships:
Chairman Toys R Us Australia & New Zealand
Chairman CROSSMARK Asia Pac
Director Now Asia (Singapore)
Chairman The Advisory Board
Chairman NowComms Group
Shopper Marketing Director Mirador Retail Technology

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Reviews

4.4

32 total reviews

5 star 4 star 3 star 2 star 1 star

Write a Review

By Elia Flores

As I am new to retail. We don't always know what we don't know so it has been a great introduction to retail so far. I do hope there is interesting information when I get to the end about online stores. I would like a lot of information on that topic.

By Anonymized User

A lot of great attention to detail.

By Wilene Collins

I feel inspired, and see opportunities to improve our client experience spaces.

By Gerry.Herbudi

Nice and full of new knowledge

By Fabio Roberto Martins Pito

O curso era justamente o que eu esperava, eu senti que em algumas imagens o tempo destinado é curto.

By Muhayla Scarvia Lance-Wever

I am very happy I got this course. As a boutique owner myself...I always have to consider the significant levels of competition. From the beginning to the end this course was full of insights. It's courses like Kevin's that's exactly what I need to help stay competitive.

By Ed

I thought the course was more technology based.

By Laura Szitar

Great course. Just what I nedded.

By Brianne Huntsman

Where you own a small boutique or you work for a large chain, this course has valuable insight. I learned quite a bit in the first two sections, but Section 3 is my absolute favorite. Kevin interviews actual business owners, and gives really good advice on changing your store to attract new customers. I particularly enjoyed the pictures of stores from all over the world - Kevin does a good job of illustrating his points with photographs. (Pictures are worth a thousand words!)

You'll definitely want a pad of paper around to jot down notes/ideas.

By Tushar Kapur

There simply isn't enough detail or data to back any of the suggestions. Just common sense glorified in a package that is intended to make a buck. They should be paying us for going through this rubbish.

By Jeff Gordon