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Mobile App Marketing for Absolute Beginners (Udemy.com)

In App marketing, push notification marketing, paid marketing, email marketing, App store optimization (ASO) and more.

3.9
226 reviews

Created by: Creative Online School

Last updated March 2021

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What you will learn

  • Will learn how to create mobile app user base spending with very little money
  • Will learn how to create virality in mobile app
  • Will learn how to optimize app to make search engine friendly
  • Will learn how to use Facebook, Twitter, YouTube for App marketing purpose
  • Will learn how to generate huge audience thorugh effective email marketing
  • Will learn how effectively use push notification for app engagement

How it compares

Against the other 112 rated Udemy courses in SEO on CourseDuck:

  • Rating3.9 out of 5higher than 1% of them
  • Reviews226#83 of 113 by number of reviews
  • Length1.1 hoursshorter than 91% of them
  • Last updatedMarch 2021earlier than 73% of them

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Course Description

Mobile app marketing is quite important to get a huge user base and to get the ultimate revenue from a mobile app.

This course organized as

In-App Marketing (Low cost but very effective) 

  • Build virality into your app

  • How virality in the mobile app works?

  • Best practices of virality

  • More Apps

  • Update = $$

  • In-App graphical banner Ad (cross-promotional)

Push Notification (Army for better app marketing)

  • Why you should care about push notification?

  • What is a push notification?

  • Push notification best practices 

  • Analysis of a push message 

  • Advantage of push notification over SMS

  • SMS vs. Email vs. Push Notification

ASO Basics

  • Base components of ASO

  • Importance of ASO | Why we should learn ASO

  • ASO Principles

ASO Keyword Research Process

  • The whole ASO Keyword research process in 10 steps

  • Utilize long-tail keyword

  • A practical example of ASO tools for Keyword Research like Appannie, SensorTower 

  • Practical case study ASO in Apps & Games

Practical ASO Implementation along with cool tricks in

  • App Title

  • Keyword Field

  • App Description 

  • App Short Description 

  • App Icon

  • App Screen Shots

  • App Localization

  • App Preview Video

  • Review & Rating

Difference factor regarding ASO in Market Places

  • Google Play Store vs. Apple App Store

Email marketing (For better app engagement) 

  • Why did email marketing need to get more downloads?

  • Add an email subscription form to your app

  • Create mobile-friendly email content 

  • Video content in email performs far better result 

Paid Marketing

  • Before paid marketing, ensure these points

  • Get positive reviews from high traffic websites 

  • Know the type of ads for mobile apps

  • Know marketing terms for mobile advertisers

  • Know which advertiser suits best for your app/game 

Social Network Marketing

  • Why Facebook for mobile app marketing

  • Facebook ads statistics 

  • Focus on business goal + reflect 

  • Facebook Ad analysis for mobile targeted user base 

  • Analysis of install ads: perfect choice for mobile apps

  • Facebook contest: Effective marketing approach for mobile apps 

  • Why Twitter for mobile marketing 

  • YouTube marketing

Read More All Levels All Levels product length iconTime: 1.1h

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Instructor Details

Creative Online School

Creative Online School is a modern technology education platform dedicated to helping learners master the skills required for the digital and AI-powered economy. We provide professional, industry-focused training in Artificial Intelligence (AI), Machine Learning, Generative AI, Software Engineering, Cloud Computing, DevOps, Cybersecurity, Data Engineering, Data Science, and modern software architecture.

Our learning approach emphasizes hands-on, project-based education, enabling students to gain real-world experience by building practical applications, cloud-native systems, AI solutions, and scalable software products. Courses are designed for beginners, professionals, developers, engineers, entrepreneurs, and lifelong learners seeking to advance their careers and stay competitive in a rapidly evolving technology landscape.

By combining expert instruction, practical projects, industry best practices, and career-oriented learning paths, Creative Online School empowers individuals to develop in-demand technical expertise, solve complex business problems, and confidently pursue opportunities in today's technology-driven world. Our mission is to make high-quality technology education accessible, practical, and relevant for the future of work.

Read More

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Reviews

3.9

226 ratings on Udemy

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By Muhammad Aqeel Yasir on 8/23/2022

I expected more but it was fine as title say "it is for absolute beginners" so I am giving 3.5 stars because on 4 stars it says "Good, what I expected" so my expectation weren't unfair neither the course is, so my opinion is IF you are absolute beginner (you have to understand the meaning of absolute = who knows nothing) this is good for you.

By Rania Salsabiila Azhaari on 8/3/2022

This course covers basic topic for app marketing. I hope there is more in depth explanation and reference I can explore more in the video. Overall, nice course with short explanation for every topic.

By Krushna Ingale on 6/26/2022

No,it was not much better. It was unable to clear all things and doubt and it was just a theory very less videos was there. It was okey.

By Navojit Basu on 4/29/2022

I was looking for some more hands-on training, also sometimes the voice was not audible. Overall as the course rightly suggest it is good for Beginners only

By Vipin Sikarwar on 9/9/2020

This Course provides me value for money and instructor are very good to teach all concepts of Mobile app marketing. I learned many new things with the help of this course.

By Olakunle Olaniyi on 5/12/2020

Yes. It’s a good match, never knew ASO it’s important or good for apps ads

By Joy Hope-Law on 4/18/2020

Loved the course, on the point, great knowledge and advice of the advantages and disadvantages of using both apple and google play. Brilliant.

By Khushboo Pahilajani on 5/1/2017

Fantastic! It is so useful and learnt a lot. Life is all set learning such courses. Keep up the good work.

By Vibhuti Punjabi on 5/1/2017

It was awesome and highly creative. I've learned real life skills that are essential for progressing in today's commercial environment

By Pawan Puneeth Kaur on 4/29/2017

Can be completed in 1 hour. Notes need not be taken. Summary before/ after every Section helps. Short and Sweet. No beating around the bush. I'm content. Need more practical examples of every mentioned ASO functionality to expand the understanding. Also, usage of ASO tools can be elaborated. Quiz Questions can be more challenging. References to each and every point mentioned in slide so that a small read through can assist the process.

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Overall Score : 78 / 100

Mobile App Marketing for Absolute Beginners
Visit course on Udemy Write a review
  • Video Duration: icon 1.1h
  • Price: $29.99
  • Provider: icon Udemy
  • Updated: icon March 2021
  • Level: All Levels All Levels
  • Language: icon English
  • Certificate: icon Yes
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