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Paul Scotchford

Data Analyst | BI Specialist | AI Workflow Designer

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Paul Scotchford Courses

Certificate in Qlik Sense Analytics Development

$94.99

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SQL Master Class For Data Analysis

$13.99

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Most Recent Review

Paul is such an amazing instructor. I learnt so much in this course that I feel confident in starting as a QS developer for my clients. The course is extremely well structured and delivered at a very reasonable pace. Plenty of hands-on activities made it easier to ingest the theoretical concepts. I highly recommend this course to anyone looking to get familiar with Qlik Sense, which is in itself a wonderful platform for analytics. My recommendation would be to follow Paul's advice and take as much time as possible to practise and experiment concepts, over and over again, to solidify your understanding. The course has about 14 hours of video, but you can assume that you'll need about 3 times that time to make sure you make the best out of this course. And definitely join the Qlik Community as you have access to a vast repository and incredible amount of support then.
- Review by Myles-Abraham Reuel Andersson on Certificate in Qlik Sense Analytics Development

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Instructor Bio

About Me

Hello, I’m Paul , a Data Analyst based in Queensland, Australia, with over 20 years of professional experience turning data into meaningful, decision-ready insight.

My career began in software development before evolving into data analytics, where I’ve worked extensively with SQL Server, SSRS, SSAS, DTS/SSIS, and enterprise reporting environments. In 2012, I transitioned into the Qlik ecosystem, working with QlikView and later Qlik Sense from its early beta release, delivering solutions across both commercial organisations and government agencies.

Since 2015, I’ve been teaching on Udemy, where I’ve had the privilege of supporting more than 137,000 students worldwide in developing practical skills in SQL, data modelling, and analytics — maintaining an average instructor rating of 4.6/5.

In recent years, my focus has expanded into Artificial Intelligence , specifically how tools like ChatGPT can be integrated into real-world analytics workflows. Rather than treating AI as a novelty, I approach it as a structured capability: something that must be designed, controlled, and applied intentionally within professional environments.

That philosophy led to the creation of The Generative AI User Guide for Employees and Leaders , a course built around structured prompting, workflow design, and practical AI implementation.

My goal is simple: make complex concepts clear, practical, and applicable to real work.

If you value structured thinking, disciplined design, and practical outcomes , you’re in the right place.