Most Recent Review
Since I haven't finished all the course, and slowly I'll be noticing how it goes. But so far, I have learned a way to manage insights, which is very good to learn
- Review by Edna Salcedo on Marketing Insights for Innovation
Instructor Bio
| Philip LAST has more than 20 years experience in marketing and brand
management for both multinationals and agency consultants. His breadth of
knowledge spans 2 major European markets, France and the United Kingdom.
He set up his international marketing consultancy 10 years ago, specialising in
innovation, positioning and branding. Last Innovation works with 20 partners
across 4 continents to spark innovation thinking with their clients.
Being fully bi-lingual and enjoying true understanding of both French and UK
consumer culture, he focuses on marketing, insight and innovation challenges
for branded goods companies (FMCG, pharma, leisure and service sectors).
He helps companies gets closer to their consumers, enabling them to develop in-depth consumer insights and benefit areas for future new product and service development. Before setting up his own business, he gained first hand experience with Brand Owners at Diageo (Smirnoff, Baileys, Jack Daniels, ...), SC Johnson Wax (Glade, Pledge, Raid...), and Mars (M&Ms, Mars, Snickers...). He has worked onlocal, European and Global projects with senior clients such as Mars, Nestle, Unilever, Heineken, Royal Canin, Lego, PepsiCo, Kelloggs, Panzani, Biomerieux, Schneider Electric... Married with 3 children, lover of good food, sport, including marathon running and golf and the wonderful city of Lyon! |
Philip Last Courses
Marketing Insights for Innovation (2018)
4.4 (5 Reviews)
Provider: Udemy
Time: 1 hour on-demand videoh
$11.99
