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UdemyMarketingPaid courseBeginner levelCertificate

Marketing Insights for Innovation (Udemy.com)

Opening up new opportunities for growth

4.2
24 reviews

Created by: Philip Last

Last updated May 2018

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What you will learn

  • Understand how consumer / user driven insight can drive brand / business growth
  • How to develop insights
  • How insights can help initiate marketing concepts and drive innovation

How it compares

Against the other 173 rated Udemy courses in Marketing on CourseDuck:

  • Rating4.2 out of 5higher than 15% of them
  • Reviews24#172 of 174 by number of reviews
  • Length0.9 hoursshorter than 96% of them
  • Last updatedMay 2018earlier than 89% of them

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Course Description

Get to grips with marketing insights! What are insights, where to look for them, why they are useful, how they can help you with understanding your target, develop better new products and services...
and so much more!

You'll have the opportunity to transform your learning into a project of your choice and see with your own eyes how insights can open up your thinking and create alternative opportunities for growth in your brands and businesses!
Who this course is for:
Marketers and marketer researchers interested in insights and their potentialCommunication / Advertising agenciesProject leaders of innovation projects
Beginner Beginner Level product length iconTime: 54 mins

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Instructor Details

Philip Last

Philip LAST has more than 20 years experience in marketing and brand management for both multinationals and agency consultants. His breadth of knowledge spans 2 major European markets, France and the United Kingdom. He set up his international marketing consultancy 10 years ago, specialising in innovation, positioning and branding. Last Innovation works with 20 partners across 4 continents to spark innovation thinking with their clients. Being fully bi-lingual and enjoying true understanding of both French and UK consumer culture, he focuses on marketing, insight and innovation challenges for branded goods companies (FMCG, pharma, leisure and service sectors).
He helps companies gets closer to their consumers, enabling them to develop in-depth consumer insights and benefit areas for future new product and service development. Before setting up his own business, he gained first hand experience with Brand Owners at Diageo (Smirnoff, Baileys, Jack Daniels, ...), SC Johnson Wax (Glade, Pledge, Raid...), and Mars (M&Ms, Mars, Snickers...). He has worked onlocal, European and Global projects with senior clients such as Mars, Nestle, Unilever, Heineken, Royal Canin, Lego, PepsiCo, Kelloggs, Panzani, Biomerieux, Schneider Electric...
Married with 3 children, lover of good food, sport, including marathon running and golf and the wonderful city of Lyon!

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Reviews

4.2

24 ratings on Udemy

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By Edna Salcedo on 8/11/2020

Since I haven't finished all the course, and slowly I'll be noticing how it goes. But so far, I have learned a way to manage insights, which is very good to learn

By Aditya Dabral on 5/25/2020

Yes

By Mercurio Nunez on 5/21/2020

Si, muy buena eleccin, contiene informacin y conceptos muy interesantes

By Tamar Timmer on 10/3/2018

The course was an eyeopener to get more tools for finding your target and their possible problem. Very useful for me as a designer.
However some of the questions asked were too theoretical for me.

By Matthieu THOMAS on 6/18/2018

Great course! Did a great job, very detailed & knowledgeable, he know's his stuff.
Already give lot of examples. It helped me a lot to understand the marketing insights! Thanks !

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Overall Score : 84 / 100

Marketing Insights for Innovation
Visit course on Udemy Write a review
  • Video Duration: icon 54 mins
  • Price: $34.99
  • Provider: icon Udemy
  • Updated: icon May 2018
  • Level: Beginner Beginner
  • Language: icon English
  • Certificate: icon Yes
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