Prof. Vijay Prakash Anand

Online Course Instructor

Most Recent Review

Too much theory it will be good if you can share some examples as you teach
- Review by Vinod vidyadhar on Marketing Management Masterclass - 13 in 1 MBA Level Course

Instructor Bio

Hi! I am Prof. Vijay Prakash Anand. I am a professor in the area of Marketing with Jaipuria Institute of Management, a leading Business School in India and also a Visiting Professor atIIM Ranchi.
In the last 18 years of my career into academics, I have taught more than 6000 students and also guided tens of thousands of students online through my YouTube Channel Marketing by Vijay. What students love about me is that I simplify the subject with lots of examples, which helps them understand it better and faster.
Mybook Marketing Management, An Indian Perspective (distributed all across the world by Wiley International)is recommended as a textbook for Marketing in Executive PG Program in Management at IIM Ranchi. I also write a blog on WordPress and manage a Facebook Page, bothin the name ofMarketing by Vijay.
I have done MBA inMarketing from Symbiosis, Pune, India and PhD in the area of Green Marketing.I have gotmore than 20 years of experience in the field of Marketing, Advertising,Academics and Research. My areas of expertise include Marketing Management, Digital Marketing andIntegrated Marketing Communications (Advertising & Promotions).

Let us simplify Marketing!