Marketing Management Masterclass - 13 in 1 MBA Level Course (Udemy.com)

Learn 'Marketing Management' subject in a simplified way through 13 comprehensive sections by a leading Professor

( 72 Reviews )

Created by: Prof. Vijay Prakash Anand

Produced in 2021

What you will learn

You will learn various concepts of marketing, right from an overview of marketing to marketing Mix - 4Ps and 7Ps of marketing.
You will learn marketing research and segmentation, targeting and positioning (STP).
You will learn consumer and business buying behaviour.
You will learn branding, product life cycle (PLC) and Product strategy.
You will learn how a firm /company price a product and what are the pricing strategies.
You will learn how a firm creates marketing / distribution Channel.
You will learn about integrated marketing communications (IMC), including advertising and sales promotion.

Quality Score

Content Quality

Video Quality

Qualified Instructor

Course Pace

Course Depth & Coverage

Overall Score : 88 / 100

Course Description

If you are a student of 'Marketing Management' subject as a part of your MBA/BBA/M.
Com/B.
Com or related curriculum, this course will help you understand all the concepts with relevant examples in the simplest manner. This MBA levelcourse covers most of themarketing curriculumtaught all across the world through books by leading authors likePhilip Kotler,Kevin Keller, Gary Armstrong, Charles Lamb, Joseph Hair, Noel Caponand so on.
5 Star Reviews and Comments:
Umut elikz - Very informative course! Had so much more than I expected purchasing the course. Awesome value for money and lecturer's passion is very evident and INFECTIOUS. THANK YOU, THANKS :))Emmanuel Kwabena Appiah - I took this program to help me clarify lessons in my ongoing marketing management class for my MBA program. The content, delivery and examples were so perfect. I wrote the exams with knowledge gained from the videos instead and not from the class. I still remember the delivery so vividly. Perfect content for marketing course. Thanks prof!
Ivana - Great course with simple explanation of definitions.
Mohamed Naseef K - Superb experience, I have got examination points to elaborate with examples. I am so happy to recommend to this type of classes. I faced my marketing examination only with this class, very helpful and thanks to our sweet teacher Mr. Vijay. -----------------------------------------------------------------------------------------------------------------------------------------------------------------------In 13 sections,this course helps you learn Marketing through119 videos.
In this course,We beginwith thedefinition ofMarketing and discuss the role and importance of Marketing in a business. Then it isfollowed byMarketing Mix - 4Ps and 7Ps of Marketing.
Then questions like - 'How do you create Customer Value' and 'how do you identify the needs of the customers' are answered through concepts of Customer Value and Marketing Research.
We also try to understand the Consumer as well as Business Buying Behaviour.'How do you identify a market segment' and the processes involved in Targeting and Positioning are discussed in the course.
The concepts related to Branding, Product Strategy, Product Mix, Product Life Cycle and New Product Development have been discussed.
We also review the concepts of Price and Pricing Strategies with Price Adaptations and Price Changes.
We also learn about Marketing / Distribution Channels, Channel Levels and Channel Design Decisions.
Then finally we learn about Advertising and Promotions with Public Relations, Direct Marketing, Personal Selling and Digital Marketing.
All the above concepts have been simplified through real world examples from leading companies of the World.
All the concepts have been discussed with a talking head video and slides to make learning better and faster.
This course also comes with:~ Lifetime access with all future updates~ Fast and Friendly support in the Q&A - Comments section~ Udemy Certificate of Completion~ A 30 Day "No Questions Asked" Money Back Guarantee!'Buy Now' this course risk free and master the subject area of Marketing.
See you there...
Who this course is for:
MBA, BBA and other students (Postgraduate as well as Undergraduate) studying the subject of Marketing Management will find this course very useful, as it will cover most of the concepts taught in any business school.
Working Professionals and Managers will find this course useful in learning as well as brushing-up the knowledge of Marketing.
Business owners may also find this course very helpful, who has not gone to any business school, to have an understanding of Marketing.

Time: 7.5h

Instructor Details

Prof. Vijay Prakash Anand

4.4 Rating
72 Reviews

Hi! I am Prof. Vijay Prakash Anand. I am a professor in the area of Marketing with Jaipuria Institute of Management, a leading Business School in India and also a Visiting Professor atIIM Ranchi.
In the last 18 years of my career into academics, I have taught more than 6000 students and also guided tens of thousands of students online through my YouTube Channel Marketing by Vijay. What students love about me is that I simplify the subject with lots of examples, which helps them understand it better and faster.
Mybook Marketing Management, An Indian Perspective (distributed all across the world by Wiley International)is recommended as a textbook for Marketing in Executive PG Program in Management at IIM Ranchi. I also write a blog on WordPress and manage a Facebook Page, bothin the name ofMarketing by Vijay.
I have done MBA inMarketing from Symbiosis, Pune, India and PhD in the area of Green Marketing.I have gotmore than 20 years of experience in the field of Marketing, Advertising,Academics and Research. My areas of expertise include Marketing Management, Digital Marketing andIntegrated Marketing Communications (Advertising & Promotions).

Let us simplify Marketing!

Reviews

4.4

72 total reviews

5 star 4 star 3 star 2 star 1 star

Write a Review

By Vinod vidyadhar on 11/18/2020

Too much theory it will be good if you can share some examples as you teach

By Akshay Hemant Kadam on 11/10/2020

The course covers most of the aspects of marketing. If we talk about the breadth the course covers is appreciable but it lacks the depth. All the concepts are explained in depth. All in all, it is a good course, if we just want to know what all concepts come under marketing. Thank you for the course.

By Sidharth Singh on 10/12/2020

best

By Rajat Nair on 10/12/2020

The content covered is a good introduction to the material as stated in the syllabus. It is clear however that the teacher is reading off of slides to deliver the content. Although it is a positive for clarity in communication it takes away from the learning experience as it feels reheased. I get the sense that I could just be reading this for myself to get the same value.

By Jonathan Nmaju on 10/10/2020

Absolutely comprehensive and well structured course on Marketing!

By Ashwin Singh on 10/6/2020

Thank you Sir, for making such a good video, and the content of the course is very useful.

By Kerson Godoy on 9/11/2020

The course has a very good cost-benefit relation.
Two points to improve:
A lot of examples are given in the presentation, which is good. However, when they are cited one by one, it seems repetitive because they can be read upfront. So, if the professor could just cite the two or three most important examples, it would improve the lectures a lot.
Similar situation happens with the contents. Some of them have overlapping information, which feels that I'm seeing the same content again. If they were condensed, it would give more "fluidity" to the overall course.

By Adinath Prayag on 9/9/2020