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FiverrSEOPaid courseBeginner level

SEO - Website Technical Audit Fundamentals

Created by: Kelly Murphy

Produced in 2018

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Overall Score : 92 / 100

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Course Description

Among the many components to SEO, technical SEO is the foundation upon which all other tactics are built. In the SEO - Technical Audit course, I'll guide students through the nuts and bolts of technical SEO, from its purpose and value to its execution. The focus will be on technical SEO tools and how to use them, approaching a client, and performing an audit. This course is intended for all levels, from beginners to seasoned SEO pros who might need a technical refresher.

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Instructor Details

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As a marketer and writer, Kelly Murphy’s decade of digital marketing and advertising experience spans strategy and insights, data, product, and omnichannel marketing with a focus on SEO and website optimization. She has led SEO teams at a range of companies, from small performance agencies like Acceleration partners to Big Four holding companies like Publicis Groupe. She partners with leaders at Fortune 500 companies (P&G, HPE, L’Oreal, Marc Jacobs) to accelerate digital performance and ultimately accelerate business growth. As an English grad of Penn State’s Schreyer Honors College, Kelly’s affinity for marketing and content is rooted in writing. Being an author, she spent her in-house years working in book publishing at Penguin and published her own YA book, "Historical Heartthrobs: 50 Timeless Crushes from Cleopatra to Camus," in 2013. Her work can be found more recently in magazines like American Craft and in poetry and art shows like 2017’s group show, “Muscle Memory."

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Reviews

4.6

20 reviews in total

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Very interesting course and easy to understand.

The course is a great insight for beginners and intermediates wanting to refresh on SEO content deliverables!

I would have liked to see a more in-depth explanation about these tools and how SEO really works...

Great course and presenter! I was expecting less and was surprised by the high quality, attention to details, and professionalism in this session. Thanks, Fiverr, for doing this!

Enough to get you started to conduct audits but further study required to implement them or as the course said 'pass changes needed onto a web developer'.

Love it !!!

Good Refresher!

Thanks a lot create a such great platform on fiverr

If you literally have no idea what SEO means or how to check SEO, or SEO terms, then this course if for you. If you want to increase your SEO knowledge, run for the hills. I've participated in five courses through Fiverr now, and this one is the worst so far IMO. The intonations are child-like. The background music is void and dry. The knowledge in the subject is quite basic and not convincing of expertise. I'd imagine most people taking this course already have some knowledge about SEO and basic principles. So some of this content seemed like fillers because you don't have that much experience to offer yourself. It would have been great to learn from an actual expert in the topic instead of someone who relies on the tech to explain everything. If you have an advanced course, I'd be intrigued to see what you offer. As you tell your clients in this course to show that they're the experts to their clients – with little to no knowledge themselves.

I enjoyed this course and learned a lot, considering myself still a beginner in the SEO world but a pretty technical background in other areas, coming into this course. The trainer does a good job explaining FREE tools to use that can really help, and goes through some decent examples along the way with those tools. I do think this class could be very beneficial by actually going through fixing some issues called out in the examples (i.e. fix a header or improve the site speed a bit by improving something on the site). I understand this may require a developer, but it wouldn't be too using a CMS and plugin as an example, or just opening a site and analyzing the HTML file to explain exactly where some of these updates would take place (maybe get this info from a developer beforehand).

This is a great course - thanks!

Not a bad course, it can be a little bit more detailed...

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