Quality Score
Overall Score : 92 / 100
Course Description
Instructor Details
- 4.6 Rating
20 Reviews
Kelly Murphy
As a marketer and writer, Kelly Murphyâs decade of digital marketing and advertising experience spans strategy and insights, data, product, and omnichannel marketing with a focus on SEO and website optimization. She has led SEO teams at a range of companies, from small performance agencies like Acceleration partners to Big Four holding companies like Publicis Groupe. She partners with leaders at Fortune 500 companies (P&G, HPE, LâOreal, Marc Jacobs) to accelerate digital performance and ultimately accelerate business growth. As an English grad of Penn Stateâs Schreyer Honors College, Kellyâs affinity for marketing and content is rooted in writing. Being an author, she spent her in-house years working in book publishing at Penguin and published her own YA book, "Historical Heartthrobs: 50 Timeless Crushes from Cleopatra to Camus," in 2013. Her work can be found more recently in magazines like American Craft and in poetry and art shows like 2017âs group show, âMuscle Memory."
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Reviews
The course is a great insight for beginners and intermediates wanting to refresh on SEO content deliverables!
I would have liked to see a more in-depth explanation about these tools and how SEO really works...
Great course and presenter! I was expecting less and was surprised by the high quality, attention to details, and professionalism in this session. Thanks, Fiverr, for doing this!
Enough to get you started to conduct audits but further study required to implement them or as the course said 'pass changes needed onto a web developer'.
If you literally have no idea what SEO means or how to check SEO, or SEO terms, then this course if for you. If you want to increase your SEO knowledge, run for the hills. I've participated in five courses through Fiverr now, and this one is the worst so far IMO. The intonations are child-like. The background music is void and dry. The knowledge in the subject is quite basic and not convincing of expertise. I'd imagine most people taking this course already have some knowledge about SEO and basic principles. So some of this content seemed like fillers because you don't have that much experience to offer yourself. It would have been great to learn from an actual expert in the topic instead of someone who relies on the tech to explain everything. If you have an advanced course, I'd be intrigued to see what you offer. As you tell your clients in this course to show that they're the experts to their clients – with little to no knowledge themselves.
I enjoyed this course and learned a lot, considering myself still a beginner in the SEO world but a pretty technical background in other areas, coming into this course. The trainer does a good job explaining FREE tools to use that can really help, and goes through some decent examples along the way with those tools. I do think this class could be very beneficial by actually going through fixing some issues called out in the examples (i.e. fix a header or improve the site speed a bit by improving something on the site). I understand this may require a developer, but it wouldn't be too using a CMS and plugin as an example, or just opening a site and analyzing the HTML file to explain exactly where some of these updates would take place (maybe get this info from a developer beforehand).
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