SEO - Website Technical Audit Fundamentals

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Created by: Kelly Murphy

Produced in 2018

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Course Description

Among the many components to SEO, technical SEO is the foundation upon which all other tactics are built. In the SEO - Technical Audit course, I'll guide students through the nuts and bolts of technical SEO, from its purpose and value to its execution. The focus will be on technical SEO tools and how to use them, approaching a client, and performing an audit. This course is intended for all levels, from beginners to seasoned SEO pros who might need a technical refresher.

Beginner Level

Time: 1.1h

Instructor Details

Kelly Murphy

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As a marketer and writer, Kelly Murphys decade of digital marketing and advertising experience spans strategy and insights, data, product, and omnichannel marketing with a focus on SEO and website optimization. She has led SEO teams at a range of companies, from small performance agencies like Acceleration partners to Big Four holding companies like Publicis Groupe. She partners with leaders at Fortune 500 companies (P&G, HPE, LOreal, Marc Jacobs) to accelerate digital performance and ultimately accelerate business growth. As an English grad of Penn States Schreyer Honors College, Kellys affinity for marketing and content is rooted in writing. Being an author, she spent her in-house years working in book publishing at Penguin and published her own YA book, "Historical Heartthrobs: 50 Timeless Crushes from Cleopatra to Camus," in 2013. Her work can be found more recently in magazines like American Craft and in poetry and art shows like 2017s group show, Muscle Memory."

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By tse_developers on

That is really a great course, very professional, and to the point, clear voice and explaining each aspect, would love to take more courses from this instructor, its awesome.

By Amjad on

Thank You so much Kelly for making this Awesome course. Though this is very basic of auditing but it really worth the time and value. She presented it very nicely and I have enjoyed all lessons and Obviously Learned something really good. Now I am going to make my clients WOW!! Have a nice day!

By George on

Thanks a lot it help me to grow my skills on off page and on page SEO !

By Muhammad on

This course is only for those who have already well experience of SEO. this course not show a single shot how we present an audit report to our client, even was not told what we have to offer our client what will be our requirement and that we will do in this audit. i think its only wastage of money and time for those i have no experience or very little experience in this field. May be it will helpful for those who have already in this field. thanks

By cre8iveartwork on

thank you

By eman365 on

Very useful information and Recommended this course. Thanks

By dzeeshah2 on

This is a great course covering all the basics of technical SEO.

By mhpc_solutions on

Good course!

By seosupremacy on

Not a bad course, it can be a little bit more detailed...

By coerdelion on

This is a great course - thanks!

By Sean on

I enjoyed this course and learned a lot, considering myself still a beginner in the SEO world but a pretty technical background in other areas, coming into this course. The trainer does a good job explaining FREE tools to use that can really help, and goes through some decent examples along the way with those tools. I do think this class could be very beneficial by actually going through fixing some issues called out in the examples (i.e. fix a header or improve the site speed a bit by improving something on the site). I understand this may require a developer, but it wouldn't be too using a CMS and plugin as an example, or just opening a site and analyzing the HTML file to explain exactly where some of these updates would take place (maybe get this info from a developer beforehand).

By Josiah on

If you literally have no idea what SEO means or how to check SEO, or SEO terms, then this course if for you. If you want to increase your SEO knowledge, run for the hills. I've participated in five courses through Fiverr now, and this one is the worst so far IMO. The intonations are child-like. The background music is void and dry. The knowledge in the subject is quite basic and not convincing of expertise. I'd imagine most people taking this course already have some knowledge about SEO and basic principles. So some of this content seemed like fillers because you don't have that much experience to offer yourself. It would have been great to learn from an actual expert in the topic instead of someone who relies on the tech to explain everything. If you have an advanced course, I'd be intrigued to see what you offer. As you tell your clients in this course to show that they're the experts to their clients with little to no knowledge themselves.