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UdemyGraphic DesignPaid courseBeginner levelCertificate

Store Design & Merchandising: maximize the retail space (Udemy.com)

Learn the key techniques to plan & structure retail stores: concept, product sections, layout, experience, visuals

4.5
366 reviews

Created by: Diana Paiva

Last updated November 2025

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What you will learn

  • At the end of this course, you will be able to develop a store design project, either for your own store or a client.
  • Learn key technics to become a confident store planner and designer.
  • You will be able to integrate a brand's identity in a retail space
  • Learn the most effective way to build costumer flow trough the space in order to improve sales
  • Understand the principles needed to create a impactful and inspiring shopping experience
  • I will teach how to apply ergonomic techniques to improve the consumer's perception of value
  • Learn to create a profitable layout by choosing the best fixtures
  • I will learn how to achieve a balance between creativity and logistical needs in retail

How it compares

Against the other 413 rated Udemy courses in Graphic Design on CourseDuck:

  • Rating4.5 out of 5higher than 49% of them
  • Reviews366#139 of 414 by number of reviews
  • Length1.2 hoursshorter than 91% of them
  • Last updatedNovember 2025more recently than 58% of them

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Course Description

This course will give you tools and the basic techniques and knowledge to develop a retail design project.

With this course you will be able to start developing amazing store design from scratch or improving an existing one.

Learn how to reflect a concept into the store space, how to create a customer journey, and how to plan a store layout according to your product and business.
After this course you will never look at a store the same way again.

We will cover all subjects related to the store space and product placement, such as:

- Store design technics

- Analyze and integrate a brand's identity in retail

- The importance of impactful shopping experience in a digital era

- Develop a store layout and learn tactics to create sections

- Understand customer behavior and how to build a costumer flow in the store space

- How to choose fixtures to improve profitability

- Understand ergonomic's impact in sales
Read More Beginner Beginner Level product length iconTime: 1.2h

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Instructor Details

Diana Paiva

Diana Paiva Carvalho has +16 years experience in managing brands and retail experiences. Diana started her career in advertising agencies working with international brands.

It was working for brands like Hermes, IKEA and Nespresso that Diana realized the impact of retail experience in the costumer, so she specialized in interior design, lighting, and visual merchandising, and started a career in retail, working as visual merchandiser, store planner, window dresser and consultant for fashion and mass consumption retail brands.

She is a certified teacher and teaches retailers and students in major retail schools in Lisbon and online at STEER Academy for retail design while working freelance for store design projects and interior design.


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Diana Paiva Carvalho tem +16 anos de experiência em gestão de marcas e design de espaços. Começou a sua carreira em Publicidade trabalhando em agências internacionais.

Foi a trabalhar para marcas como Hermes, IKEA e Nespresso que Diana percebeu o impacto da experiência de retalho no cliente, por isso especializou-se em design de interiores, iluminação e visual merchandising e iniciou uma carreira no retalho, trabalhando como visual merchandiser, store planner, vitrinista e consultora de marcas de varejo de moda e grande consumo.

Read More

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Reviews

4.5

366 ratings on Udemy

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By John Pisarik on 6/10/2026

This class was very excellent for acquiring and employing insights about marketing, merchandising, and store design. This course is excellent for skill and career development. I highly recommend this course.

By Valeria Velazquez on 1/30/2024

The content is better than I expected. The videos are easy to follow because they are very well designed. While she is talking, key words appear on the screen, the more complex ideas are supported by images and pictures. I loved it and I am waiting fir Diana to release more courses!

By Mohammad Aquib on 1/17/2024

it is nice but at a time of certificate when i downlaod my certificate there is no certificate no. and certificste url its look like fake certificate

By Marlene Henderson on 9/22/2023

The course is easy to understand and the teacher is say to follow. I appreciate the opportunity to replay any of the concepts I want to review. I have just started freelancing as a virtual merchandiser and this course was perfect to help me get started.

By Bhaskar Arya on 3/9/2022

I must appreciate the content of the course is good and I really learned many new terms. But The name of the Course is Store Design & Merchandising: MAXIMIZE the retail space, I couldn't find anything in the course which helps maximize retail space.

By Alejandro Alburjas Hidalgo on 1/22/2022

Very precise and learning course on how to approach a store design, with useful tips, tools and examples. The Professor is a great communicator, making things easy to understand.

By Jarius Pierre-Toussaint on 12/1/2021

This course functions as a demystification of the visual design team hidden behind the wonder of every store. This introduction will allow me an opportunity to understand the magic behind the design.

By Hala Haddad on 9/2/2021

As a professional who works in this field, I felt it’s a bit basic and expected a more sophisticated course.On the other hand, I think it’s a great course for a beginner, and it’s very easy to understand.The lecturer is very skilled at conveying the message.

By Martina Natali on 9/25/2020

The course is well structured and give a good conceptual overview on all topics that must be taken into account when designing a store. The tests and opportunity to see other students` submissions is a great way to assess the learning.

By Zeynep ALTINOK on 9/2/2020

the instructor taught in such a detailed way with multiple of examples and tasks and lead me to think and understand fully. It was such a beneficial course for me. Thank you a lot!

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Overall Score : 90 / 100

Store Design & Merchandising: maximize the retail space
Visit course on Udemy Write a review
  • Video Duration: icon 1.2h
  • Price: $49.99
  • Provider: icon Udemy
  • Updated: icon November 2025
  • Level: Beginner Beginner
  • Language: icon English
  • Certificate: icon Yes
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