Tesla Company Analysis: Strategy, Marketing, Financials (Udemy.com)
Acquire the #1 Skill Needed For Investment banking, Private equity, and Consulting - Company analysis
Created by: 365 Careers
Last updated January 2021
What you will learn
- Learn how to perform strategic analysis
- Leverage classic frameworks like SWOT and Five forces to analyze Tesla
- Understand why "Tesla has a brand following that is second only to Apple"
- Apply the 4Ps framework and understand what makes Tesla's marketing so powerful
- Perform financial statement analysis to understand Tesla's historical performance
- Study Tesla's growth, profitability, liquidity, and solvency
- Forecast Tesla's 10-year financials
- Prepare a complete DCF valuation model
How it compares
Against the other 1,210 rated Udemy courses in Business on CourseDuck:
- Rating4.7 out of 5higher than 90% of them
- Reviews1,074#435 of 1,211 by number of reviews
- Length3.8 hourslonger than 60% of them
- Last updatedJanuary 2021earlier than 86% of them
Course Description
** Please be aware that this course is not an investment recommendation of any sort**
What is the best way to learn financial modelling, valuation, corporate strategy, marketing fundamentals, and financial statement analysis?
Go through a complete, real life case study.
One of the most fascinating business stories of our time?
Tesla Inc.
This is the first online training program attempting to teach several disciplines by combining them in a coherent and holistic case study of a company.
In this course, we will touch on several important topics about Tesla:
Business strategy
Marketing
Financial statement analysis
Financial planning and forecasting
Valuation
Each topic we discuss is a natural continuation of what you have learned from the previous one. This will allow you to understand Tesla’s business very well.
It is a fascinating firm that has already made huge steps towards achieving its mission: accelerate the world’s transition to sustainable energy. The entire auto industry is focused on electric vehicles, in large part because of how successful Tesla has been.
Tesla is a more expensive company than well-established traditional auto industry players like BMW and Daimler.
And yet it sells far fewer cars compared to these companies.
According to investment banking analysts “Tesla has a brand following that is second only to Apple’s”
Tesla has established itself as the main innovator in the EV field.
But its CEO, Elon Musk, decided to open-source all of the company’s patents.
This is but one reason why Mr Musk is seen as the most exciting entrepreneur of this generation.
While many feel he can do no wrong, he also runs multiple multibillion-dollar businesses and it is unclear how much time he is able to spend on Tesla.
On our journey, we will encounter and analyse many contradictions surrounding Musk and Tesla. This is precisely what makes Tesla a perfect case study. Our goal with this course was to create a holistic, 360 degrees experience, that studies multiple facets of the company.
We will go beyond just analyzing financial statements. Our approach encompasses a comprehensive examination of the company from multiple perspectives, ensuring a deeper and more holistic understanding of its operations.
Strategy:
How does Tesla intend to compete in the EV market?
What are the company’s strengths, weaknesses, opportunities, and threats?
Why is Tesla regarded as the ‘new Apple’?
Which are the competitive advantages and traits that make the two companies similar?
How is Tesla’s partnership with SpaceX going to help the company in the long-run?
What is Tesla’s mission and vision?
How does Tesla’s business look from a strategic perspective after performing the 5-forces analysis?
What was the rationale behind Tesla’s merger with Solar City, the renewable energy company?
How does renewable energy align with the electric vehicles business of the company?
Marketing:
Who is in Tesla’s target market?
How could we describe the firm’s ideal customer?
What kind of segmentation problems could Tesla run into in the future?
Is the company’s pricing coherent with the competitive strategy it has chosen?
How does Elon Musk leverage personal branding?
Why will this help Tesla in the long run?
Financial Statement Analysis:
What do the company’s financial ratios show about historical performance?
Is Tesla a growing business?
How profitable is Tesla?
How much working capital investment does the company need?
How likely is it that Tesla will have liquidity difficulties in the near future?
Are there any issues from a solvency perspective?
Financial Modeling and Valuation:
How to forecast vehicle deliveries over the next 10 years.
How to forecast average selling price of the types of vehicles to be delivered over the next 10 years.
What portion of revenues would expenses like Cogs and Opex account for?
How to forecast fixed asset investments and working capital needs.
How much is Tesla’s weighted average cost of capital?
Is Tesla’s DCF valuation in line with its current market price?
This course is perfect for aspiring financial analysts, investment bankers, business analysts, consultants, or corporate executives. The skills you will acquire are the perfect blend of soft and technical skills that will give you an edge in interviews.
This course comes with Udemy's 30-day no questions asked money back guarantee. So, you have nothing to lose! Subscribe to the course and give it a try!
Click the 'Buy Now' button now! This will be one of the best decisions of your professional career!
Instructor Details
- 4.7 Rating
1,074 Reviews
365 Careers
365 Careers is the #1 best-selling provider of business, finance, data science and AI courses on Udemy. The company’s courses have been taken by more than 4,000,000 students in 210 countries. People working at world-class firms like Apple, PayPal, and Citibank have completed 365 Careers trainings.
Currently, 365 focuses on the following topics on Udemy: 1) Finance – Finance fundamentals, Financial modeling in Excel, Valuation, Accounting, Capital budgeting, Financial statement analysis (FSA), Investment banking (IB), Leveraged buyout (LBO), Financial planning and analysis (FP&A), Corporate budgeting, applying Python for Finance, Tesla valuation case study, CFA, ACCA, and CPA
2) Data science – Statistics, Mathematics, Probability, SQL, Python programming, Python for Finance, Business Intelligence, R, Machine Learning, TensorFlow, Tableau, the integration of SQL and Tableau, the integration of SQL, Python, Tableau, Power BI, Credit Risk Modeling, and Credit Analytics, Data literacy, Product Management, Pandas, Numpy, Python Programming, Data Strategy
3) Entrepreneurship – Business Strategy, Management and HR Management, Marketing, Decision Making, Negotiation, and Persuasion, Tesla's Strategy and Marketing
4) Office productivity – Microsoft Excel, PowerPoint, Microsoft Word, and Microsoft Outlook
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Reviews
By Christian Loibl on 5/17/2024
esp. the chapter 4 is very useful for a person with technical Background to see how to read the balance sheet of a company and see whether business is running on risk or on track
By Jhans Adilson Ramirez Ayala on 12/23/2023
It was a great course where I learn in detail how Tesla became a succes in its field of business. Also, I see a lot of exercises which help me to understand better the concepts.
By Francisco Sánchez on 10/6/2022
Excellent exposure of Marketing and Strategy, and very easy to understand the financial model too. The course presents many things to consider in valuation.
By Cyer Desaliza on 8/19/2021
I learned a lot. The visualization and the resources are very useful. The speaker is also lively and have a clear pronunciation which makes me energized during the whole session. I love it!
By Amit Tiwari on 4/18/2021
Absolutely great course for anyone wishing to learn analyzing company into great details, including its fundamentals. It is worth every dollar spent. Thanks so much for this! I rate the course as outstanding!!
By Kevan Holroyd on 2/27/2020
Very interesting and compelling case study. Session succinctly walks through all of the components to be considered in a logical and simplistic manner.
By Gerald Strachwitz on 11/18/2019
This is a good foundational valuation course. I did this back in 2019 and it’s accuracy on predicting Teslas value was surprising. It is consistent with Damodaran’s valuation which is quite conservative as well compared to todays actual valid.
By Ochiobi Stanley on 8/11/2019
For a non-finance person like me, this is a great course. In addition, the excel examples actually brought a lot of concepts to life. A highly recommended course
By Given mwale on 1/9/2019
it is an amazing course and it has taught me many things that will help in my career and as an individual in the case that i want to set up my own business. Thanks!
By Ivana Bunjevacki on 11/20/2018
A great course as usual by 365 Careers. Everything is explained step-by-step, which gives me confidence that now I would be able to do the forecast and valuation for any publicly-traded company. Very down-to-earth and applied to a real-life business situation. In addition to this, Ned is highly responsive and always willing to help with extra explanations. Highly recommendable for anyone who wants o specialize in the area.
Quality Score
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Overall Score : 94 / 100












