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The Logo Design Process From Start To Finish (Udemy.com)

Learn every aspect of a logo design project from the initial meeting with client, the technical design and finalization.

Created by: Stephen Looney

Last updated January 2022

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What you will learn

  • A step by step course to help you become a better Graphic Designer
  • Help you land that next job and make some money
  • Understand the entire logo design process
  • Create an organized set of artboards known as your branding package
  • Over 5 hours of highly informative content
  • Complete your first branding project for yourself or a client

How it compares

Against the other 413 rated Udemy courses in Graphic Design on CourseDuck:

  • Rating4.6 out of 5higher than 65% of them
  • Reviews1,191#46 of 414 by number of reviews
  • Length6.8 hourslonger than 64% of them
  • Last updatedJanuary 2022earlier than 76% of them

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Course Description

  JOIN OVER 35,000 SUCCESSFUL GRAPHIC DESIGN STUDENTS WHO HAVE ALREADY TAKEN THIS COURSE 

  Have you ever had a client ask you "CAN YOU DESIGN A LOGO FOR ME?"                         

Logo Design is usually the Gateway that will lead into all other types of design for a client. Once you design a logo that the client is thrilled with, it's pretty much a given that they will let you design their business cards, brochures, websites, etc.. This course will cover a wide variety of topics including: 

  Client Interaction: 

  • Logo design information sheet

  • How to get clients

  • Setting up your meeting

  • The client meeting

  • Pricing a branding package

  • Project proposal/contract

  Project Research: 

  • Mind Mapping

  • Coming up with ideas

  • How to take a screenshot

  • Sketching out ideas

  • Books with inspiration

  • Online inspiration

  Building Your Logo: 

  • Creating a NEW CLIENT folder

  • Setting up your document

  • Type tool basics & effects

  • Enhancing with gradients

  • Finding & installing free fonts

  • The pathfinder tools

  Finalizing Your Logo: 

  • Saving a full branding package

  • Exporting elements for web & print

  • Outlining / Expanding elements

  • Refining with the pathfinder

  • Sending drafts / proofs

  • Receiving final payment

  NEW BONUS SECTION - UPDATED WEEKLY 

  • Extended versions of each new Professional Logo design from YouTube series

  • Bonus video tutorial of an additional logo.

  • Correspondence with client.

  • A view of my entire canvas of ideas and sketches.

  • Downloadable vector file of the logo in this tutorial.

  • The full finalized branding package.

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Instructor Details

Stephen Looney

As long as I am a designer, I'll never work a day in my life, and that is because Graphic Design is in my heart and it is my passion. My ultimate goal is to get you to your dreams and goals. The Graphic Design industry has an unlimited amount of opportunities for you to get to those dreams and goals. Experience is the best teacher and you'll be learning all about mine.
 
I am just an average person, but because of what I have learned, I am continuing to build a successful design company out in Long Island, New York. SML Studios (Dot Com)
 
I also am the webmaster at Graphic Designer Tips (Dot Com) and run a YouTube channel with over 60,000 subscribers and over 4 Million + video views.

2021 UPDATE

I now own a Large Format Printing Company on top of everything else. You can find us at Facebook (Dot Com) / multisourceprintingli


Stay tuned for new and updated content! :)

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Reviews

4.6

1,191 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Cashandra Marchant on 2/28/2021

I enjoyed the course and learned alot considering I have never done graphic designing this was my 1st attempt although I got lost with certain explanations great lecturing skills well explained.

By Alexandra Blajec on 10/2/2020

This course was amazing! It helped me a lot! I am a graphic designer student and we never learned about the "business side" of this world in school. And it gave me very useful tips to start a business as a graphic designer. Also the bonus logo design videos at the and of the course were useful and helped a lot to use the Illustrator essentials in logo design. Thank you! :)

By Vladimir Eric on 4/30/2020

Although Stephen gave here tons of great advice, the course has very little to do with the concept of designing logos. It lacks explanation/advice on how to get the right ideas and how to select those that truly have a chance to become a great, professional logo. Knowing Adobe tools is irrelevant here (or at least a part of some other tutorial, just like the whole story of winning clients and delivering the job are).

By Muhammad Hamza on 2/27/2020

This course was just outstanding and it was above my expectation. Instructor taught exceptionally well and even practically designed some logos as well. At the end of the course the designing of 3 logos was really helpful to get a hand-on all the things/lessons learned during the course. Now message for the instructor: Thank you so much for such a outstanding work and keep up.

By Tyson Sommer on 8/24/2016

This is the second outstanding logo design course I've seen on Udemy. This one is THOROUGH! It's the first one I've seen that actually includes lessons on business documentation (like the client questionnaire, the proposal, and the contract). Great stuff on logo design as well. I highly recommend this AND the "Logo Design for Entrepreneurs" course on Udemy together. Both have tons of great stuff about design and software use. As stated, this one has some great business info. The other one elaborates a little more on how to brainstorm and come up with logo concepts based on customer input, sketches, etc.

By von W on 12/27/2015

When getting info on logo design, we mostly get technical info. This course not only shares technical instruction using Adobe Illustrator, but you will learn everything you need to know run a professional design business. I've been in business for years, and Stephen's procedures for managing clients, client information, and getting paid are incredibly professional and organized. I know this course will have a positive impact on the business side of my business. Don't get me wrong, Stephen also provides plenty of design training as well. He is a real AI pro.

By Beatriz Caraballo on 10/22/2015

This course was amazing! I loved how Stephen explained all the process of creating a logo, that is not just about going into illustrator and start drawing. The whole course was very nicely done and I learned so much! Plus, the documents he kindly shared allowed me to really polish up my client agreement document and quote!

By Andrew Makowski on 4/14/2014

In this course, Stephen Looney does an amazing job of educating aspiring graphic designers on the logo design process from start to finish. Unlike most internet tutorials, Stephen's tutorials are straightforward, easy to understand, and super affordable for college students, like myself. If you still consider yourself a beginner in graphic design, I highly recommend taking this course as it will greatly improve your abilities and help take you to the next level.

By Ronald Corsey on 12/19/2013

If you are new to designing or a veteran, Stephen`s course takes you from a scared little cub to a ferocious Grizzly of designing. Armed with tons of tricks and techniques, you will surely grasp every nugget of information that this course provides. Stephen does a tremendous job in providing you with the necessary tools and knowledge to tackle any design job you may encounter!!!

By D eX on 10/12/2013

Tx Stephen, very nice course with all the process as in your title. A lot of informations and materials (ready to use!), nice examples and a great human side. Stephen also answer very quick to the questions and is ready to help via mail also after the course is finished. I've really enjoyed, thank you so much! Domenico

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Overall Score : 92 / 100