Most Recent Review
Saw little new that i didn't already knew. What i found not good is that several things are really outdated. Topsy and marketing grader don't exist anymore. Also there was no in-dept explanation on how to beat the competitor. Finally most tools are paid tools although there is lot's of stuff for free out there. I was very disappointed because i had high hopes on this course. If you never did any competitive analysis, then all of this will be new for you, but unfortunately i did a lot of research on the topic already. I am sorry but i want to give my fellow students a honest review of the course. Hopefully my feedback is also useful to the teacher.
- Review by Ton Tognolli on Competitive analysis: Tools to beat your competitors
Instructor Bio
What qualifications do I have?
- Created & presented quarterly analytics reports & data to heads of 3 major multi-million dollar global companies. Wrote actionable recommendations that provided more than 40% increase in sales/customer acquisition & retention.
- Created & designed more than 50+ Google Analytics specs to measure web asset performance and digital marketing initiatives with ROI models in mind.
- Modeled consumer acquisition funnel from marketing touch points to final conversion.
- Built tracking dashboards and wrote impact reports for digital marketing campaigns, website optimizations, community interactions, and game updates using data from web, text, and in-game telemetry.
- Designed KPIs and reporting dashboards for customer engagement and sentiment analysis with quantitative text data from channels including customer service tickets, surveys, in-game chat logs, and social media.
- Wrote A/B testing proposals, reported results of implementation and recommendations for web experience.
- Responsible for data analysis, web analytics, forecasting, cross-channel attribution, dashboards, reporting, trending, ROI optimizations, A/B and multivariate testing, conversion tracking validation, budget allocation.
- Managed over 200+ Google Analytics, AdWords, and social media campaigns for small and independent businesses.
- Google Certified Professional for over 6 years
Check out some my courses today and let me know what you think!
Zaid Ammari Courses
Competitive analysis: Tools to beat your competitors (2016)
4.7 (11 Reviews)
Provider: Udemy
Time: 2.5h
$11.99
