Ultimate Guide to Retargeting (Adwords, Facebook, Twitter +) (Udemy.com)
Learn how to setup remarketing or retargeting on Adwords, YouTube, Facebook, AdRoll, PerfectAudience & Google Analytics.
Created by: Zaid Ammari
Last updated February 2022
What you will learn
- Ability to setup remarketing/retargeting on Adwords, YouTube, Facebook, AdRoll, PerfectAudience, Google Analytics and Google Tag Manager
- Start setting up remarketing campaign yourself
- Ability to measure & report on retargeting/remarketing campaigns
- Become a consultant on retargeting/remarketing campaign setup and optimization
- Become an EXPERT in all areas of retargeting/remarketing
- Ability to optimize and guide others on retargeting/remarketing best practices
How it compares
Against the other 173 rated Udemy courses in Marketing on CourseDuck:
- Rating4.3 out of 5higher than 27% of them
- Reviews107#146 of 174 by number of reviews
- Length2.5 hoursshorter than 64% of them
- Last updatedFebruary 2022earlier than 79% of them
Course Description
This course has been carefully designed to explain retargeting/remarketing in all its aspects including setup, launch, optimization and best practices to creating and launching the most effective campaigns for maximum conversions/sales/lead collection. After taking this course you WILL become an expert on retargeting/remarketing.
- Find what opportunities there are on Google, Facebook, YouTube, and AdRoll to reach your existing audience!
- See how to use Google AdWords for conversions with live hands on advertising campaign creation for online sales using remarketing campaigns through Google Analytics targeted at previous website visitors and previous YouTube channel viewers.
- Explore retargeting ads on Facebook, YouTube, and AdRoll with hands on tutorials showing you exactly how to make your ads and optimize them!
Why take this course?
There are many advantages to learning about retargeting/remarketing, especially in this course as it covers EVERY LITTLE aspect of the subject. Some of the advantages of taking this course:
- Reach your existing audience on Google, Facebook, YouTube, Twitter, Perfect Audience, Google Analytics and even Google Tag Manager.
- Earn additional income from your website (website owners)
- Get paid for setting up retargeting/remarketing campaigns (marketers)
- Get paid for optimizing and trouble-shooting other peoples retargeting/remarketing (marketers)
- Become a consultant on retargeting/remarketing & start earning more (marketers)
- Grow & expand your business & brand (website owners)
- Save money and setup retargeting/remarketing without paying ad agencies a single dollar (marketers)
Are there any prerequisites?
There are NO prerequisites to taking this course. You don't need to know code, paid marketing or ANYTHING in digital marketing to take this course. Having a website is definitely a plus, however is not required. The course is designed for all user levels and is structured in the most effective way possible for maximum learning and implementation.
Material & Follow-up
Each and every section contains downloadable material that will help you remember and better expand your knowledge in the subject. The downloadable material is there to assist and confirm what you have learned. Every section contains video, audio and live presentations to help you become an expert in the subject quickly. I have also made sure that all my students will have the ability to interact with me and ask me any questions that they feel are necessary to grow their knowledge.
This is not your ordinary course! This course is designed from beginning to end with the intention to get you to become an expert/consultant in this area. Retargeting/remarketing has long been a best kept secret by agencies and expert marketers, however that's all about to change.
Hope to see in the course! :-)
Instructor Details
- 4.3 Rating
107 Reviews
Zaid Ammari
Zaid is a leading expert on data driven digital marketing; focusing on analytics and actionable insights from data. Founder of PPC Masterminds, an instructor at SEO Optimizers Training Center and an organizer of Los Angeles Google Analytics Free Training MeetUp in Los Angeles, California. He is also a contributor to tech co & bosmol social media blog - he has spoken at multiple conferences and has helped countless people in the digital marketing space.
What qualifications do I have?
- Created & presented quarterly analytics reports & data to heads of 3 major multi-million dollar global companies. Wrote actionable recommendations that provided more than 40% increase in sales/customer acquisition & retention.
- Created & designed more than 50+ Google Analytics specs to measure web asset performance and digital marketing initiatives with ROI models in mind.
- Modeled consumer acquisition funnel from marketing touch points to final conversion.
- Built tracking dashboards and wrote impact reports for digital marketing campaigns, website optimizations, community interactions, and game updates using data from web, text, and in-game telemetry.
- Designed KPIs and reporting dashboards for customer engagement and sentiment analysis with quantitative text data from channels including customer service tickets, surveys, in-game chat logs, and social media.
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Reviews
By Glenn Hough on 11/14/2021
It's a little outdated and some info was a little out of order or I felt it should have been explained a little better, but overall i learned alot so am satisfied with this course.
By Daniel Gaiswinkler on 1/3/2018
Great Course, i learned much about the platforms and different types of remarketing. Now its up to me to set this up for myself and test different campaigns. Big Thanks for this course!
By Jola B. on 4/2/2017
Zaid did a great job! Step by step guide & lots of tips & tricks! Awesome, helpful and interesting content. Must have skills for all who are into AdWords and other online marketing campaigns! Highly recommend!
By Andrei Rubei on 8/10/2016
OH, MY SPEAKERS! Your course has some value; you came out with some things I never saw before. But your audio is unacceptable! If you cannot afford a 30 bucks mic, then do some extra work and pass your audio on a noise cancelling software and lower that preamp... you do not need any skills what so ever to improve your this factor.
By Chris Kelly on 6/28/2016
Inside information? Not really. This is all common knowledge so far that can be found through the support sites for each platform for free. Teaching me to use a paid platform (Adroll) when you advertise FB remarketing is kind of weak. Also, is it legal to use a Google search in your class? Seems like images found during this process should get a cut of profits?
By Neil Maxwell-Keys on 6/26/2016
This course takes the confusion and fear out of remarketing. Delivered in clear, professional and easy-to-follow video tutorials, i found this course a pleasure to follow along to. It has given me the knowledge and confidence to finally start remarketing to my lost traffic.
By Toshiki Gealone on 1/12/2016
I will definitely recommend this course to all newbies like me. I thought it will be complicated since I don't have any experience on using these tools but Zaid presented it in an easy and professional way to help us understand the course better.
By Jason Grandel on 6/10/2015
I'm always hesitant about taking or paying for online classes, mainly because I think they repeat the same shit! However I can definitely say that this course is well worth the $$ and I learned WAY more than I expected! Everything is explained in laymen terms and the instructor is clear and organized in presenting the information. If you do IM - this course is def worth your time and money.
By Mengfei on 5/27/2015
When i signed up for the course, i wasn't sure what to expect. This course turned out to be great! I have learned a lot about retargeting customers and what i need to do next. I find the instructor in this video to be very clear and easy to follow so it is really for all levels!
By Brandon Leibowitz on 5/26/2015
This is a great course on paid advertising and how to set up remarketing on various sites. it has helped me successfully set up remarketing and retargeting ads for my personal website. now i am spending 1/5 the cost on my paid advertising and seeing much better CTR and conversion rates! I could not be happier as i have saved hundreds already by taking this course! I can't wait for the next course to help me out!
Quality Score
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Overall Score : 86 / 100







