2024 Mobile App Marketing & App Store Optimization ASO (Udemy.com)
ASO Growth hacking for mobile app & game marketing ( iOS and Android). App Store Optimization ASO and digital marketing
Created by: Darius Mora
Last updated January 2024
What you will learn
- This mobile app marketing masterclass will teach you everything you need to know to promote your app to millions of users. The simple, step-by-step, over-the-shoulder instructions will cover all important topics like App Store Optimisation, Facebook & Instagram Ads, Universal App Campaigns, Search Ads and much more.
- App Store Optimisation and how to get tons of downloads for free
- How to get featured in the Apple App Store or Google Play Store using ASO
- Difference between SEO vs. ASO and how to create the right strategy
- How to create amazing app icons, screenshots and videos that convert users
- Case study: how to launch and get thousands of pre-orders
- How to take advantage of the amazing A.A.R.R.R. model
- How to monetise your app and choose the right pricing strategy
- How to get free users with proper marketing
- How to scale your app and use paid marketing with ASO
How it compares
Against the other 27 rated Udemy courses in Growth Hacking on CourseDuck:
- Rating4.2 out of 5higher than 33% of them
- Reviews1,535#5 of 28 by number of reviews
- Length10.3 hourslonger than 88% of them
- Last updatedJanuary 2024earlier than 55% of them
Course Description
"These lessons are clear and Straight to the point! He really knows the app market and how to be successful! I Already feel i know what my strategy will be for my business." - Derrick Dandin
"Wow amazing course! Great flow, not a discombobulated mess like some of the other app courses. Taking copious notes!" - Matt Menster
"As a mobile app developer, I can create amazing apps, but I had no idea how to market the app. Darius really know what he's doing. He walks you step by step so that you know what you are doing. Highly recommend." - Lubomir Klucka
"I really was not expecting to learn so much about app marketing! Darius is definitely knowledgeable on the topic, and I cannot wait to use all the tools he talked about and to apply all the strategies he explained!" - Vess Gueorguieva
________________________________________________________________
This course is designed for people who are in the process of launching an app or have already done so and want to get more users in order to generate more revenue with ASO.
I'm not just a theoretical teacher, I am currently growing a massive app business AND consulting other people who are launching their apps and want to get more quality users. My consulting rate is too high if you're just starting out which is why I have created this affordable course.
What you can expect:
1. I will give you the 2019 strategies and trends that are moving the app business right now.
2. I will show you step-by-step as I launch a new app and offer an over-the-shoulder view of everything I am doing and how you can do the same
3. You will get me personally to give you a free audit of your app set-up, strategy, ASO, acquisition, pricing, monetisation and more.
Bonus:
1. How to get featured on the App Store or Play Store (it's not as easy as filling out the /promo form)
2. How to get influencers for free and get free promotion
3. How to raise capital for your app if you want to create a "real" company, not just a lifestyle business
Why this course is different:
1. We are going to be REVENUE-FOCUSED with ASO. It's easy to get a lot of install (that are worthless in dollar value), but we will dive deep into strategies, techniques and tips on generating AND growing your revenue.
2. This is the most up-to-date course. it was all recorded in 2019 and I go back at least once a week to update the content and record new videos based on the latest strategies that work.
3. This is the most comprehensive course about app marketing you will find online. I have recorded everything I know from my 8+ years of app marketing experience.
REMEMBER: there is a 30-day money back guarantee. No risk. You can go through the entire course and if you don't like it, simply get your money back. No questions asked.
Instructor Details
- 4.2 Rating
1,535 Reviews
Darius Mora
Hey there, my name is Darius Mora and I'm The App Guy. If you're looking to build and grow your mobile app, I'm your guy.
I've been an app entrepreneur my whole life. Previously I was the Chief Marketing Officer at Reflectly, mental health app using AI that scaled to 20.000.000+ users.
I am so incredibly grateful that the 40.000+ satisfied students on Udemy have decided to invest their time into studying with me. I applaud you for working on yourself, becoming a life-long learner and making this little world of ours a little bit better. Thank you!
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Reviews
By Cristian Ilea on 10/24/2023
Disclaimer: I've been doing iOS development for over 10 years. A lot of videos (maybe half of the course) are just old interviews from some podcasts that the author did. There are some interesting takeaways from them, but I feel like the author added them just to bloat the total length of the course to make you buy the course (to make it seem like there's super much info). Also, some of the podcasts have poor audio, audio glitches, etc. The main videos are also quite poorly edited, it just gives the impression that everything was rushed together to make a quick buck. Overall, I feel I didn't learn that much and there are very few real world examples...
By Roberto "Popy" Nardini on 7/25/2023
The course covers the basic aspects of ASO, a guide through the proper App Stores in the first place should be added. Almost half of the course (Paid Marketing etc) is not related to ASO so the ASO part is actually just a couple of hours. Good overall but you can find this info on the internet for free, considering it was quite expensive (70$ at Udemy original price) I was expecting a lot more.
By Oğuz Bektaş on 7/8/2021
Covering the fundamental concepts for ASO, this might be the most comprehensive mobile app marketing advertising & monetization course available online. I believe it is a good opportunity to develop ASO skills. Yet, it might need to be improved over time and there are definitely some shooting problems in the videos. The shaky camera is a huge distraction, and a bit scary for me living in an earthquake risky place :)
By Christopher Kreymborg on 3/18/2021
I'm only half way through yet but I did a different course before that one (the currently best selling one) and this course here is just sooo much better. The examples are way closer to a real life scenario, the tips are incredibly useful and I feel so motivated to just tackle that whole "marketing" topic now. Even though I'm only half way through, I feel like i've learned way more than in the other course that i completed. Thanks for that!
By Kritidipta Lahkar on 11/19/2020
here is what i have to say about the course : First , the design of the course is made in the best way, starting with the most important topic (for which i took the course ) - ASO , spending a significant amount of time in the topic. Secondly , good part i liked about the course is the use cases given which i can relate to and could see where i have gone wrong previously . Third , the delivery is smooth , so no matter which part of the world you live in, its easier to connect with the coach due to easy language used.
By FreCre, Inc. on 5/15/2020
He elaborated simple acts of advertising into a valuable concept. As a visual learner though, it would be better to have more visual presentations when there is none to show. All in all, what I've learned is that creativity and doing trial and error are other weapons to have a successful advertising, aside from ASO keywords. Thanks, D!
By yuvi 1234 on 4/23/2020
best things I ever invest ...there are not very excellence course out there covering about mobile marketing .....darius has keep this course very simple , clear and very usefull for mobile app success and he always being helpfull ..... I recommend this course.....its worth it alongside with his facebook marketing course....I had learned so much from him
By RM Ardheta K Natalegawa on 4/15/2020
The lessons is very good it gives a great overview of what i can do to better my app campaign, Darius is very hands on all the questions that was asked was answered in a timely manner. On the other hand there are a few things i would like to see more. In the description before i purchase the course it says that this was for both Apple App store and Play store, yes the ASO principal is the same but there isnt a lot of example from the play store in comparison to the Apple App Store and lastly i see that there is a specific section on IOS basic and advance search but there isnt any for Play store, it would be great if you could add a section on Google Universal App Campaign, as that would be most applicable for Android developers..
By Furkat Davlatyorov on 2/26/2020
I like the course content and the author's descriptive explanations. All ideas are well organized! I really loved the content he gave, honestly. I learned so many things that I can't wait to experiment them soon. Before, I didn't really have much knowledge about Mobile app marketing and optimization, but after this course, I acquired a plethora of ideas and skills. Moreover, it also stimulated me to go in-depth into the SMM as it's way more interesting than I thought.
By Bernardo Fernandes on 2/2/2020
App Marketing, ASO & Facebook Ads Expert was the best course I ever had online so far. Darius, congratulations! You are able to explain things that are not that easy in a calm and captivating way, making learning practically intuitive. As soon as I launch our app I'll be back to get more tips with you and have the 15-minute consultation. Thank you very much. Best Regards, Bernardo Chitarra
Quality Score
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Overall Score : 84 / 100








