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Amazon SEO & Listing Optimization SECRETS to Double Sales (Udemy.com)

2026 Step-by-Step Guide to DOUBLE Your Amazon Sales TODAY Through PROVEN Amazon SEO and Listing Optimization Secrets.

Created by: Sumner Hobart

Last updated August 2026

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What you will learn

  • 7 FREE Amazon SEO & listing optimization templates EXCLUSIVELY for course students (Lecture 1)
  • How to find EVERY SINGLE important Amazon keyword your customers are typing to find YOUR product in 5 MINUTES! (Lecture 4)
  • Exact, PROVEN Amazon TITLE formula to reach the MAXIMUM number of Amazon shoppers as humanly possible. (Lecture 6)
  • 2 SECRET Amazon BACKEND KEYWORDS hacks to outrank every single competitor! (Lecture 7)
  • Have Chat GPT AI tool to analyze reviews and write STUNNING bullet points in just MINUTES! (Lecture 9).
  • Copy-and-paste Amazon DESCRIPTION formula to increase conversions AND rank even further! (Lecture 9)
  • 3 product images you NEED to become the #1 Amazon seller EVEN IF you have 0 reviews. (Lecture 12)
  • 4 ways to get significantly more TOS-friendly AMAZON REVIEWS every single month. (Lecture 25)
  • EVEN MORE tricks & hacks not found anywhere else! ADD TO CART now

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Quality Score

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Overall Score : 86 / 100

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Course Description

How To DOUBLE Your Amazon Visibility, Conversions and Sales THIS MONTH With Amazon SEO & Listing Optimization Secrets !


(This works EVEN IF you have ZERO experience or have tried before and failed.)


Did you know that 6.5% is the average Amazon listing conversion rate?


This means that only 1 out of 16 shoppers who visit your Amazon listing end up buying.


For perspective, my own Amazon listing conversion rates range from 12.5% to over 21% which is 192% - 323% HIGHER than average!


Imagine if you could increase your Amazon listing’s conversion rate from 6.5% to 12.5%?


If you sell a product for $20.00 you would make an extra $12,000 from every 10,000 visitors to your Amazon listing!


If you increase your conversion rate from 6.5% to 21% (which is possible) you would see an extra $29,000 from every 10,000 visitors to your listing!


Over the course of months and years this can add up to HUNDREDS OF THOUSANDS of dollars in additional sales!


You may be thinking, “I get this in theory but can this actually work with my own Amazon listing?”


YES, you can!


The reason why Amazon listing conversion rates and visibility are so low are for two reasons:


  1. The majority of Amazon SEO and listing optimization information you’ll find in other courses, YouTube videos, Facebook groups, and articles is completely false or extremely outdated.


  1. Most Amazon sellers are completely unaware of how a few small tweaks to their Amazon listings will have a PROFOUND impact on getting seen AND converting visitors into customers!


Luckily for you there is a PROVEN, up-to-date, step-by-step guide that will walk you through each element of your Amazon listing to maximize visibility and conversions FAST.


Let me introduce you to the Amazon SEO & Listings Optimization Secrets course.


In this course you will learn…


  • How to find EVERY SINGLE important Amazon keyword your customers are typing to find YOUR product in just 5 MINUTES! (Lecture 4)


  • Exact, PROVEN Amazon TITLE formula to reach the MAXIMUM number of Amazon shoppers as humanly possible. (Lecture 6)


  • 2 SECRET Amazon BACKEND KEYWORDS hacks to outrank every single competitor! (Lecture 7)


  • Have Chat GPT AI tool to analyze reviews and write STUNNING bullet points in just MINUTES! (Lecture 9).


  • Copy-and-paste Amazon DESCRIPTION formula to increase conversions AND rank even further! (Lecture 10)


  • 3 product images you NEED to become the #1 Amazon seller EVEN IF you have 0 reviews. (Lecture 13)


  • 4 ways to get SIGNIFICANTLY more TOS-friendly Amazon reviews every single month. (Lecture 26)


  • EVEN MORE tricks & hacks not found anywhere else!


Now, why do I, Sumner, have a single ounce of credibility to teach this topic?


First, I’m an actual Amazon seller who has generated over $1,000,000 in sales of my own Amazon products.


Second, I’ve helped HUNDREDS of Amazon Sellers in the exact same position as you SKYROCKET their reviews, conversion rates, visibility, and profit.


Don’t take my word for it!


Just read some of these raving student testimonials for yourself…


“ATTENTION: I have taken many "highly rated" courses from big names like Ben Cummings, Seller Tradecraft, Kevin David etc. This is my fav course from Sumner. I can tell he has put his blood,sweat and tears in his courses. I still cannot believe he is given this amount of value at this price. Every single course I have taken was missing some info that is needed to succeed, so they can upsell their advance course (lol). Please listen when I tell you that his courses is the only one's you need to succeed. Thank you so much Sumner!!! I can tell you are truly genuine. Bless up!” - Reese


“Sumner = Awesome! This course is full of extremely valuable content. I have been working at Amazon for the last couple of years and I have learned so many nuggets of information that I need to go through the entire course again to make sure that I catch everything he discusses. He's a great teacher and brings a fresh approach with concise steps that you can't just get from watching YT. Thanks Sumner!” - Dan F


“Sumner is an enjoyably intense teacher. His style is a breath of fresh air. Half way through this first course I went and purchased his other courses. I started studying FBA a couple of months ago and he is the best teacher I have seen. I am confident that I will implement what I have learned (I may have to watch a lot of it a second time, the info content level is amazing) but ultimately I'm sure it will make me money and aid me in my quest.” - Erbium D


“It was awesome to learn more tips and tricks which I didn't know before I was working on improving my listing in amazon. Now I have implemented not all but some of the lessons taught by Sumner Hobart. It proved to be very good.” - Dhabdeshwaran K


“Great Course! There is a lot of information in this course so I would recommend that everybody watch the course at least twice. The first time you should take notes and the second time you should take action.” - Anthony G


“I have just started the course but already Sumner has shared some very important tricks on how to make your listing stand out. I can’t wait to complete the course. It definitely has a wealth of information.” - Folashade A

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Instructor Details

Sumner Hobart

Hey, I’m Sumner!

I help driven people (like you) reclaim their time and increase their income by building simple & proven online systems that generate real revenue — without fluff, tech overwhelm, or a giant budget.

After graduating summa cum laude in Marketing Science from the University of Cincinnati, I landed a startup job conducting market research for Adidas — only to find myself underpaid, undervalued, and at my breaking point. Within six months, I walked away, determined to build a better life on my terms.

In 2018, my wife and I launched our first online business. Within a year, we were earning enough to quit our jobs, work part-time, and travel the world. Since then, we’ve had the privilege to teach 170,000+ students across 195 countries, generating $4.2M+ in revenue — all from our laptops.

What makes our courses different?

We teach proven systems — not just ideas or half-baked hacks. Everything is beginner-friendly, up-to-date, and designed to get real results fast, even if you're short on time or starting from scratch.

Whether you're launching your first online business, growing your brand, or scaling your productivity — you've come to the right place.

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Reviews

4.3

1,513 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By GSK Corporation on 4/30/2026

Not understanding

By Monika Jadhav on 1/11/2026

Amazing course! I learned so many new tips and practical tricks that I can immediately apply. The content is very well structured and explained in a clear, easy to understand way, even for complex topics. A special thanks to Summer and Ali for their excellent teaching style, clear explanations, and motivating approach. The real world examples and step by step guidance made the learning experience enjoyable and effective. This course has given me both confidence and clarity, and now it’s my time to take action and implement what I’ve learned. Highly recommended to anyone looking to improve their skills! :)

By Chetan Ravindra Kostekar on 12/31/2025

Yes, I absolutely love this! This course provided a complete guide to Amazon SEO and listing optimization secrets. I love the way the course content is presented. Thank you for the detailed explanations—it makes it easy to apply the strategies and seize opportunities to increase CTR, sales, and overall brand growth.

By Adriana Cano on 11/22/2025

IT was an amazing well explained Course full of great information and tips that will help me in the future as Ive been interested in starting my own business selling on Amazon. I greatly appreciate all the time and effort put into this course.

By Anonymized User on 10/28/2025

because i am watching this course in 2025 and this content is made in probably 2020 or 2022 and now in 2025 their is a alot of changes kindly update the course

By Hazel Ann May Eslopor on 3/9/2022

I really love how Sumner divulged his important strategies about ranking in Amazon. Aside from not knowing anything about Amazon at all, now I have come to know what I needed to know with recommended and powerful techniques. Thanks to you, Sumner. You have been very helpful for a beginner like me.

By Sara Jawed on 6/19/2020

Great course! Worth pay for it! Sumner shares all his 3T’s (Tips, Tricks & Tools). This course has given me a lot of confidence and bring me one step closer to make my business successful. Looking forward for Sumner’s more courses. You did a great job, much appreciated and peace!

By Christy Pritchard on 3/31/2020

All I can say is WOW....this is SO much more than I expected!! Amazing information and practical advice, can't wait to implement it all! I will definitely be taking more of Sumner's courses. Advice for anyone looking to take this course...take notes, lots and lots of notes...this is not a course you can just sit and watch/listen to. I will be accessing various sections more than once I am sure!!

By Erbium Dog on 11/20/2019

Sumner is an enjoyably intense teacher. His style is a breath of fresh air. Half way through this first course I went and purchased his other courses. I started studying FBA a couple of months ago and he is the best teacher I have seen. I am confident that I will implement what I have learned (I may have to watch a lot of it a second time, the info content level is amazing) but ultimately I'm sure it will make me money and aid me in my quest.

By James Chow on 10/22/2019

well, i rated this course just for my initial learning of first 2 parts, the course is well structured as seen in the outlines, but i am not so satisfied with the way the teacher presented his course, a little bit fast in speaking and not very well organized in speech, it is not so efficient for learners to get the points in an effective way. i hope there will be improvement on the way he instructs the lecture, better with more concise documents to structure out the key points UPDATE OF THE COURSE: When I go further next parts of this course, I found there are some knowledge useful and bring more instructive advice for PPC and Launch Strategy. Also the most important is the teacher really cares about questions from learners and gives very quick feedback. For these reason I updated my review and gave a higher rate.

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