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5-in-1 Amazon FBA Course - Beginner to 7-Figure Seller 2026 (Udemy.com)

COMPLETE Beginner to Expert Course to Making REAL Income Anywhere THIS YEAR With Amazon FBA EVEN WITH Zero Experience.

Created by: Sumner Hobart

Last updated August 2026

Our take

Based on the ratings of 4,885 students, a sample of their written reviews and the syllabus, as the course stood in August 2026. No course pays to be reviewed.

Sumner Hobart's course is a five-part walkthrough of starting a private label business on Amazon FBA. The syllabus covers product research, sourcing from suppliers, listing SEO, two launch sections, PPC, and scaling. It runs about 30 hours across 183 lectures and was last updated in August 2026. The sales page is loud, but the outline underneath is practical. The requirements are blunt too: the course says you need real startup money for your first inventory order.

Reviewers praise the detail and the extras. Many call it a good fit for beginners, and one says the spreadsheets and templates would have taken hours to build alone. The complaints are consistent. Several say Sumner talks at length and fast, with opinion padding that blurs the main point. Others mention slideshows instead of screen recordings, some older footage, buffering, and low audio in a few lectures. The one-star reviews call it basic or light on hands-on work, and one says the strategy is dead.

Of roughly 4,900 ratings, about 3,280 are five stars and 167 are one or two stars, which is a solid 4.5 average. With nearly 35,000 students, it is clearly popular. It makes sense for a newcomer who has the capital and the patience to skim the fluff. Anyone who wants polished, show-me-on-screen teaching, or who already knows Amazon well, will probably find the pace and padding grating.

Best forBeginners with startup cash who want one guided path from product research to PPC, plus ready-made spreadsheets.
Skip it ifYou want tight screen-recorded demos, or you already sell on Amazon and only need advanced PPC tactics.

Pros

  • Covers the full chain: research, sourcing, listing SEO, launch, PPC and scaling
  • Ships with ready-made spreadsheets and templates that reviewers say save hours
  • PPC is the biggest section, 49 lectures and about seven hours
  • Last updated in August 2026, with 183 lectures across 11 sections

Cons

  • Sumner's delivery is wordy and fast, and reviewers say the main point gets lost
  • Many lectures are slideshows, some footage is old, and a few have low audio
  • Needs real startup money for inventory, and one reviewer calls the strategy dated
I learned so much from this course. It includes many spreadsheets and templates that would have taken hours to create on my own, and having them ready to use is incredibly helpful.
Libby Tzvetkov, a student

Listed for all levels, but it assumes startup capital for inventory, and the volume of detail can overwhelm a true rookie.

Featured in our guide: The Best E-Commerce Courses on Udemy in 2026

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What you will learn

  • ACHIEVE FINANCIAL FREEDOM - Unique & complete 2026 guide to build your own INSANELY PROFITABLE Amazon FBA business EVEN WITH 0 experience.
  • 15 FREE AMAZON TOOLS & TEMPLATES - Custom product research spreadsheet, profit calculator, Alibaba RFQ + 12 more for 100% FREE to students.
  • 1. PRODUCT RESEARCH SECRETS - NEW training to find 40%+ profit margin products with high search volume AND low competition within 30 days.
  • 2. ALIBABA SOURCING SECRETS - How to find the RIGHT suppliers in China to produce & ship your premium private label products for CHEAP.
  • 3. AMAZON SEO MASTERCLASS - Quickly craft a STUNNING Amazon listing that gets 200% more visibility, reviews & sales than your competition.
  • 4. 5 AMAZON PRODUCT PROGRAM - Effortlessly rank on page 1 of the Amazon marketplace in 30 days with Google, Bing, Pinterest & Influencers!
  • 5. PROFITABLE AMAZON PPC - Increase ranking & profit every month with THESE insanely profitable step-by-step Amazon PPC campaigns.
  • 6. SCALING SECRETS VAULT - Tap into secrets used by the top 1% of Amazon sellers & scale to heights you never thought possible!
  • EVEN MORE training content not found ANYWHERE else! ADD TO CART now.

Course content

11 sections · 183 lectures · 30 hours of video 3 quizzes, 9 articles

  1. 1WELCOME To The Amazing Escape Plan! 3 free previews4 lectures · 31 min
  2. 2Profitable & FAST Amazon Product Research19 lectures · 3.9 hours
  3. 3Setting Up Your Amazon Business The RIGHT Way7 lectures · 31 min
  4. 4Suppliers & Shipping - Source The Highest Quality Products At The Lowest Prices 1 free preview38 lectures · 2 quizzes · 4.9 hours
  5. 5Amazon SEO & Listing Optimization 2 free previews33 lectures · 6.4 hours
  6. 6Proven Product Launch6 lectures · 1.3 hours
  7. 7Amazon PPC - Master The World's 3rd Largest Ad Platform 4 free previews49 lectures · 1 quiz · 7.2 hours
  8. 8Amazon Product Launch SECRETS13 lectures · 3 hours
  9. 9Amazon Seller Scaling & SECRETS Vault12 lectures · 2.6 hours
  10. 10LAST STEP!1 lecture · 1 min

Who it is for

The instructor says it suits

  • This course is ONLY for you if...
  • You know you deserve a better life and are willing to work HARD to achieve it EVEN IF you've never sold anything in your life.
  • You are a current Amazon Sellers who want to EXPONENTIALLY increase the amount of profit you generate from Amazon every single month starting TODAY.
  • This course is not suited for virtual assistants (VAs).

What you need before you start

  • Minimum of $5,000.00 USD to invest in your first product. Anyone telling you differently is LYING to you and has likely never sold on Amazon.

How it compares

Against the other 148 rated Udemy courses in E-Commerce on CourseDuck:

  • Rating4.5 out of 5higher than 62% of them
  • Reviews4,885#7 of 149 by number of reviews
  • Length30.2 hourslonger than 98% of them
  • Last updatedAugust 2026more recently than 96% of them

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Course Description

How to Generate REAL Income Every 2 Weeks by Creating & Selling INSANELY Profitable Amazon FBA Products WITHOUT Any Skills or Experience!


(This works EVEN IF you’ve tried to sell on Amazon before and failed or have never sold a single thing in your life.)


Did you know that only 2.4% of people were able to quit the job they hated last year?


The problem is that everyone you know (your friends, family, professors, co-workers, etc) are LYING to you and most don’t even know it!


They tell you to…


  1. Work your butt off in school from age 4 - 22+…

  2. Graduate from a "prestigious" university with an overpriced degree (which holds less weight than ever before)…

  3. Try to get a job that you think you’ll love but turn out despising because you hate the people you work with and don’t seem to have ANY time to enjoy what you truly love.

  4. Meagerly invest in the stock market so you can retire at age 65 when you have little time and ZERO energy left.

  5. Take your final breath full of regret.


This sounds pretty depressing, doesn’t it?



Yet, most people would feel privileged to live a life like this.



If you want more out of life, there is a better way.


Let me introduce you to The Amazing Escape Plan.


In this comprehensive, 5-in-1 course, you are going to gain EVERY SINGLE tool, template and resources that YOU need to achieve financial independence starting THIS YEAR through…


1. PRODUCT RESEARCH SECRETS - NEW way to find 40%+ profit margin products with high search volume AND low competition within 30 days (Module 2)


2. CHEAP, QUALITY PRODUCT SOURCING - How to find the RIGHT suppliers in China to produce & ship your premium private label products for CHEAP (Module 4)


3. AMAZON SEO MASTERCLASS - Quickly craft a STUNNING Amazon listing that gets 200% more visibility, reviews & sales than your competition (Module 5)


4. 5 AMAZON PRODUCT LAUNCH PROGRAM - Effortlessly rank on page 1 of the Amazon marketplace in 30 days with Google, Bing, Pinterest & Micro Influencers! (Module 6 & 8)


5. PROFITABLE AMAZON PPC - Increase ranking & profit every month with THESE insanely profitable step-by-step Amazon PPC campaigns (Module 7)


6. SCALING SECRETS VAULT - Tap into secrets used by the top 1% of Amazon sellers & scale to heights you never thought possible! (Module 9)


EVEN MORE training tutorials & resources not found anywhere else!


Now, what makes me (Sumner) credible to teach you this topic?


Unlike online gurus that fake screenshots and have never actually sold on Amazon, I have sold over $1,000,000.00 of my own private label products starting with only $7,000 and literally 0 experience.


My Amazon business has allowed me to literally quit a horrendous job that literally brought me to tears in 2018 to pursue my passion for traveling the world and living life on my own terms.


This course can transform your mind and life as you know it but don’t take my word for it!


Read just a few of these raving student testimonials for yourself…


“The value that this course offers goes way more than what you spend on it. If you are struggling to achieve your goals on Amazon FBA, this course has the tools to keep you moving on the right track. A few years ago, I bought the most expensive course on the market (around $5000), but received less value than this amazing course for a few bucks. Sumner does an excellent job of breaking the content down for everyone to understand. Thank you Sumner :).” - Ardie L


“Do yourself a favor and buy this course if you are interested in Amazon FBA. Sadly, I must say that I purchased this course when it was on sale, but it would definitely be worth the full price as this course is amazing. I will admit that I was one of those idiots that purchased expensive courses for learning Amazon FBA. Other than a few courses on Udemy I also purchased a course at $400 and purchased a mentorship at $1,350 and then purchased another course on Amazon and Ranking that was $5,000. The funny thing is, is that I keep coming back to this course to learn. This course far surpasses the value of the other courses I had purchased and it was not even 1/4th the price.” - Eric N


“It is kind of hard to describe the quantity of information Sumner communicates in this course. It's a long course (19.5hrs). During the whole time Sumner is fresh, prepared and he clearly explains all topics. And I mean ALL topics. He covers all areas of Amazon FBA but then goes further with pointers to other aspects of e-commerce which you can explore. I have an amazing number of new bookmarks pointing to critical tools in my browser and a huge number of bookmarks within the course. The bookmarks within the course will be my guideposts to go back and review topics as they come up in my business, which I'm sure they will. If you are going to do Amazon FBA take this course. It will take you a while to go through it but you will thank the e-commerce spirits for guiding you to it. Best of luck and Here's to a prosperous year. Thank you Sumner!” - Erbium D


“First of all, if you want to learn about all things Amazon, but find those Amazon Seller courses advertised on Youtube obnoxious and over the top, this Udemy course is for you. This is a nuts and bolts, no-nonsense course, filled with loads of relevant and insightful content. The instructor provides not only the basics, but goes above and beyond in offering tips, tricks, and loads of professional advice on the marketing side of the business (I believe his university focus was on marketing--so this is a pleasant surprise). I believe Sumner found a gap in this AMZ seller education market, and has filled the niche nicely with top-notch course material, great referrals, and attentive responses to student questions. I took the course at a steep discount, however easily worth the full $200 value.” - Cory T

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Instructor Details

Sumner Hobart

Hey, I’m Sumner!

I help driven people (like you) reclaim their time and increase their income by building simple & proven online systems that generate real revenue — without fluff, tech overwhelm, or a giant budget.

After graduating summa cum laude in Marketing Science from the University of Cincinnati, I landed a startup job conducting market research for Adidas — only to find myself underpaid, undervalued, and at my breaking point. Within six months, I walked away, determined to build a better life on my terms.

In 2018, my wife and I launched our first online business. Within a year, we were earning enough to quit our jobs, work part-time, and travel the world. Since then, we’ve had the privilege to teach 170,000+ students across 195 countries, generating $4.2M+ in revenue — all from our laptops.

What makes our courses different?

We teach proven systems — not just ideas or half-baked hacks. Everything is beginner-friendly, up-to-date, and designed to get real results fast, even if you're short on time or starting from scratch.

Whether you're launching your first online business, growing your brand, or scaling your productivity — you've come to the right place.

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Reviews

4.5

4,885 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Assaf Gadasi on 9/7/2026

very informative, easy to understand, and for me, the most important thing, for this early phase, is that it gives me confidence and optimism despite being overwhelm with all the details and phases. recommended :)

By Amaan Jokhio on 7/13/2026

Alright first of all the course is long but in very much depth and goes into every single detail, but most of the lesson were slideshows and not proper screen recording to show each step live and some videos were recorded long ago and maybe quite boring for some. also i was facing issue of buffering alot on this specific course idk it was my problem or not, but i would recommend you to take this course it provides great value still in 2026

By mark anthony halliwell on 4/15/2026

Very basic information not worth paying for. Only thing i got from this is how to waste my time. Teachs yu to use helium10 wow anybody can download it and use there own learning program. this stratergy is dead.

By Libby Tzvetkov on 3/4/2026

I learned so much from this course. It includes many spreadsheets and templates that would have taken hours to create on my own, and having them ready to use is incredibly helpful. Everything is explained clearly and broken down into practical steps, which makes it easy to understand and actually apply. Highly recommended for anyone serious about learning Amazon!

By Shahrukh Adnan on 1/3/2026

I didn't expect this course to be so detailed. I'm impressed! although im half way through by the time I'm leaving this review, things are starting to see a roadmap to where i wanna be headed. I hope i get get and you do too, the one reading this. Inshallah!

By Bruno Alex Melano on 1/1/2026

The course is very comprehensive, and they also provide a lot of material (Word/Excel templates). I definitely recommend it, mainly for: First, people who live in the U.S. and want to sell in the U.S. Second, people who do not live in the U.S. but want to sell in the U.S. In my case—Italian/Argentinian, living in Italy, wanting to start in the Italian market, then expand to Europe and eventually, if all goes well, to the U.S.—this may not be the most appropriate course (especially since I followed it using auto-translated Spanish subtitles, which are not very good). That said, I gained a huge amount of valuable information that I didn’t know before. Best regards, and thanks guys.

By Rachel Tan Xin Yi on 12/29/2025

It's a great course, goes into all the details of building a FBA business structure. Even though I only want to start FBA as a side income, this gives me great value if I want to expand it into a proper business. There's a ton of information, so I will probably come back and watch section by section, to follow through some process step by step. Thanks Sumner and Ali!

By ABHINAV KUMAR on 11/11/2025

best teaching like all big, small and little information given by them and my age is only 19 years so I am proud of learning of course me think I will be a millionaire soon just need work Hard work and hard work I am soon going to retire my parents thank you, JAY HIND India

By Lauren Schneider on 11/10/2025

Much more comprehensive than other FBA courses I have tried. The only thing lacking is some update - You can see a mix of updates in there, but there are still some holes.

By Jose Martin Lopez Jarufe on 10/24/2025

Lo que pasó fue de que yo ví en el vídeo de que el señor estaba tomando café y también explicó bien explicado que los aliens no existen y que son solo seres que existen en el espacio sideral. También me acuerdo de que el señor dijo que hay que aprender a ser independientes. Eso es ya que uno no puede ser dependiente hasta los 21 años. A partir de esa edad uno ya es más independiente que antes. Uno ya puede arreglar su cama solo.

By Donna Baron on 11/22/2020

So far it's really cool, just wish the guy wouldn't talk so fast. I need to keep stopping it and rewinding to take notes.

By Zachary Kenneth Gilliam on 11/15/2020

I can tell he is passionate and believes in it.

Showing 12 of 175 reviews

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Overall Score : 90 / 100