Etsy Shop SetUp, SEO & Ads - Beginner To Advanced 2026 (Udemy.com)
Set Up and Grow Your Own WILDLY Successful Etsy Shop FAST, Without ANY Existing Products or Skills. Complete 2026 Guide.
Created by: Ali Hobart
Last updated July 2026
Our take
Based on the ratings of 3,494 students, a sample of their written reviews and the syllabus, as the course stood in July 2026. No course pays to be reviewed.
Ali Hobart and Sumner Hobart teach an 11-hour Etsy course with 90 lectures across 11 sections. It opens with shop setup, then spends its biggest blocks on product research, SEO and marketing. The marketing section alone runs about 3.6 hours and covers Etsy Ads, Google Ads and Pinterest Ads. It is pitched at complete beginners and current sellers, and it comes with downloads like a competitor spreadsheet and a profit calculator. About 30,500 students have taken it.
Reviewers like how clear and well organized it is. One says the SEO material alone was worth the price. Another says the videos build on one another, and a non-native English speaker found the explanations simple, singling out Ali's sections. The complaints are fairly consistent. A few call much of it general knowledge, one flagged 2020 statistics as dated for a course billed as a 2026 guide, and others wanted help with shipping problems, physical products or Shopify.
The course was last updated in July 2026, and about 93 percent of its 3,494 ratings are four or five stars. There are no quizzes or assignments, so the homework is your own shop. The sales copy is loud, so take the income promises with salt. For a beginner who wants one structured walkthrough of Etsy and its ad channels, it is a solid pick. Experienced sellers may find much of it familiar.
Pros
- Marketing section runs about 3.6 hours and covers Etsy, Google and Pinterest ads
- Reviewers say the SEO lectures alone were worth the price of the course
- Includes downloads like a competitor spreadsheet and a profit calculator
- Clear, well-organized lectures that build on each other, even for non-native English speakers
Cons
- Some reviewers found the content basic or general knowledge, with little depth
- One reviewer flagged 2020-era statistics as dated for a course sold as a 2026 guide
- Thin on shipping problems, physical products and non-Etsy platforms like Shopify
This course offered so much more than I expected. The SEO information alone was well worth the price.
Listed for all levels, but it really suits complete beginners and new sellers; veterans may find parts basic.
What you will learn
- Step-by-step guide to create your own WILDLY successful Etsy shop FAST from anywhere on earth WITHOUT existing products or skills!
- 5 FREE DOWNLOADS including: Etsy competitor analysis spreadsheet, Etsy profit calculator, Etsy advertising metrics tool, 14 FREE Pinterest graphics and more!
- SECRET to EFFORTLESSLY find winning products to sell on Etsy WITHOUT any creative skills! (Lectures 14-21)
- Etsy SEO - #1 guide to rank & make sales WHILE YOU SLEEP in 2026! (Lectures 40-46)
- Etsy Ads - generate EVEN MORE profit every month with our easy Etsy advertising guide! (Lectures 52-54)
- Pinterest Ads for Etsy - profit from Pinterest advertising for only PENNIES on the dollar! (Lectures 66-73)
- Google Ads for Etsy - rank your Etsy shop #1 on Google today for CHEAP with this secret strategy! (Lectures 55-65)
- Step-by-step guide to create STUNNING, highly-converting product images WITHOUT ANY design experience. (Lectures 42-44)
- Read the minds of your future customers to know EXACTLY what they want. (Lectures 35-39)
- Results or 100% of your money back within 30 days of purchase. Enroll now before this offer expires!
Course content
11 sections · 90 lectures · 11 hours of video 9 articles
- 1Introduction 2 free previews2 lectures · 5 min
- 2The Power of Etsy 2 free previews5 lectures · 43 min
- 3Etsy Shop Set Up5 lectures · 29 min
- 4Product Research & Development 3 free previews20 lectures · 2.4 hours
- 5Know Your Etsy Numbers3 lectures · 24 min
- 6Congratulations!1 lecture · 1 min
- 7Etsy Keyword Research 1 free preview5 lectures · 33 min
- 8Etsy SEO12 lectures · 2.2 hours
- 9Etsy Marketing & Advertising 4 free previews30 lectures · 3.7 hours
- 10Managing Your Shop4 lectures · 22 min
- 11Conclusion 1 free preview3 lectures · 11 min
Who it is for
The instructor says it suits
- This course is ONLY for you if...
- 1. If you are willing to put in the time & work to change your life.
- 2. You're a complete beginner or current Etsy seller who wants to MAXIMIZE your return from Etsy.
- If so, ENROLL NOW before this offer ends!
What you need before you start
- 1. Wifi
- 2. Laptop / Computer
- 3. Hunger to learn & taking charge of your own life
Course Description
How to Create & Grow Your Own WILDLY Successful Etsy Shop FAST in 2026
(This works EVEN IF if you’ve tried before & failed or have zero experience!)
Did you know that over 60% of people hate their jobs yet...
Only 2.4% of these people have the freedom & ability to quit?
The problem is that most people are completely unaware that there has literally never been a better & easier time to generate income online especially on Etsy!
Even if they've heard of others who are crushing it on Etsy they don’t think they have the tools, skills (or products) they need to succeed.
Luckily for you, there’s a solution!
Let us introduce you to the Etsy Success Masterclass.
In this course, you will gain...
5 FREE DOWNLOADS including: Etsy competitor analysis spreadsheet, Etsy profit calculator, Etsy advertising metrics tool, 14 FREE Pinterest graphics, and more!
SECRET to effortlessly find winning products to sell on Etsy WITHOUT any creative skills!
Etsy SEO - #1 guide to rank & make sales WHILE YOU SLEEP in 2026!
Etsy, Google, & Pinterest Ads - generate EVEN MORE profit every month with our easy Etsy advertising guide!
Step-by-step guide to create STUNNING, highly-converting product images WITHOUT ANY design experience.
And so much more!
Now, what gives us (Ali & Sumner) a single ounce of credibility to teach you this topic?
First, we’re part of the 2.4% of people who generate a full-time income selling products online with Etsy being our second most profitable sales channel.
We’re here to help you do the same but don’t just take our word for it!
Read just a few of the raving student reviews for yourself...
"Very great course that gives a lot of information about running an Etsy shop and how to properly advertise it. One course covers everything what is needed. Now I have a lot of homework to do after a course to improve my store. Thank you for this great course!" - Dace H
"Loving this course! Ali is so clear at explaining how Etsy works and all the details that come along with being a shop owner. Thank you Sumner and Ali!" - Dmitriy S
"Wow! I cannot recommend this course highly enough. I can’t believe how much Ali and Sumner packed into it, it was full of easy to understand, practical information on how to step up your Etsy store from A-Z. I just took another course on Udemy for succeeding on Etsy which I was really highly rated, it was a lot shorter and I after it I thought I knew all I needed to know to get a great start but at the last minute thought I’d check this course out too, I couldn’t put my lap top away, seriously guys thank you so much, I barely learnt anything from that first course! I’m so pumped to get started now!!!" - Janelle T
"This is a great, well explained course. it is very detailed about everything you need to know, even more. A lot of tips and tricks. I highly recommend the course and thank to the instructors for sharing all of their experiences and knowledge here!!!" - Ezgi M
"This course is amazing. Very simple to learn even complicated things. I am glad that I purchase this. 80-90% knowledge will be applicable even if you are not going to open your Etsy shop. I am a Fashion Designer and learn a lot about different tools and app there features which I loved so much!" - Kajal M
"I thought this was extremely helpful and well presented. I was able to create my store and add my products by following the instructions demonstrated in the videos. the marketing lessons were really great and helped me understand how and where to market my products. Thanks guys." - Richard J
"Being a non native english speaker (German) it was a pleasure taking this course. both Ali and Sumner speak clear english. I had no problems following them and understand everything. the course itself helped me a lot. I'm already selling on Etsy but the tips and tricks they showed were amazing. They helped me so much in improving my business. The money spent on this course was well invested! Thanks a lot Ali and Sumner! You guys make an awesome Job!" - Christian G
Whether you are a complete beginner OR you want to SKYROCKET your current Etsy result, this course has everything you need to succeed.
RISK-FREE: If this course doesn’t deliver results, Udemy will refund your entire purchase amount within 30 days. NO questions asked!
You have nothing to lose and so much to gain!
Enroll now.
Instructor Details
- 4.7 Rating
3,494 Reviews
Ali Hobart
Hey, I’m Ali!
I help creative, driven people (like you) build flexible online income streams that give them back control of their time, energy, and life - without burnout, tech confusion, or a huge budget.
After graduating with honors from the University of Cincinnati’s DAAP program, I landed my dream job at a boutique design firm. But it didn’t take long to realize I was spending more time with my coworkers than with my own family and with very limited free time to spend on anything else. I was overworked, undervalued, and felt like there had to be a better way.
In 2018, my husband and I launched our first online business - and within a year, we both quit our 9-5s, started working part-time from our laptops, and began traveling the world. Since then, we’ve taught over 170,000 students in 195 countries and generated more than $4.2 million in online income.
So, what makes our courses different?
We teach clear, proven systems step by step so anyone can learn, no matter their background or skill level. Every lesson is designed to help you get real results fast, even if you’re starting from scratch, short on time, or juggling a million things.
Whether you’re launching your first Etsy shop, mastering Notion, or creating passive income - you’re in the right place.
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Reviews
By Marcus Miller on 4/28/2026
So far so good, haven't finished the course but there are plenty of helpful tips and tools explained and explored that would've taken much longer to discover on my own.
By Lisa Kaye on 3/17/2026
This course offered so much more than I expected. The SEO information alone was well worth the price. This is the second course I've taken from Ali and Sumner and I plan to register for more!
By Matt Brooks on 3/9/2026
Thank you so much for this course!. Given the time, I feel confident about starting an Etsy Shop that will be successful in the first few weeks. PROS: • Ali & Sumner are a great team. The videos build off one another and are very coherent. • It is clear you have taken steps to keep the information updated and relevant • Topics and resource files are well organized and easy to access and use CONSTRUCTIVE CRITISCM: • Suggestion for additional topic: Dealing with problems on Etsy. Examples: Something is lost in shipping, now what? Customer says order is not accurate, now what? Guidelines for offering refunds (or is it just whatever avoids a negative review?) Replying to negative reviews with something other than “Your satisfaction is our top priority” • Suggestion for additional topic: Supply Chain Considerations. Maybe I’m overthinking, but a quick lesson on techniques for researching, estimating, and planning for delivery of materials needed to create your products would be helpful. Also strategies to come up with alternate providers when your one supplier changes or quits. • The rest of these are little knit-picks that would improve the course; You guys did such an amazing job with this course that I feel these are just creme-of-the-crop things: - Lesson 14: This is Sumner’s first video in the course. There is no introduction or identification such as “Hi I’m Sumner.” At first I thought I accidentally switched courses or clicked an errant YouTube link. It was mentioned in an earlier lesson that he would be coming on, but I didn’t register it at first. Maybe indicate “New Instructor” in the lesson title or something. - Lesson 18: Change the topic title to something like “Inspiration from other websites.” There are no principles or guidelines for stealing other people’s work in this lesson. - Feedback Lesson 22: Provide some general things to think about or consider in the video. Where do I start? What should I avoid? As is, this could have been a reference document with web links to check and read, no real need for a video. - Lesson 49: This one is redundant in many ways to the later lesson 51, which I feel is more effective at covering the topic. Maybe there is a way to combine these two? I recognize it is hard to go back and re-shoot videos in a different environment. Customers will appreciate the update. Thanks again for all the attention and thought put into this course! -Matt
By Dilara Kızılkan on 3/2/2026
I had some concerns at first because there was no subtitle in my native language and I wasn’t very confident in my English. However, the explanations were very simple and clear. I completed the course much faster than I expected, and now I feel like I know almost everything. I especially enjoyed listening to Ali’s parts. Thank you.
By Arslan Khan on 2/8/2026
the way of delivering the course is very understandable like they elborate each corner of etsy for sake of clearing any single doubt about etsy.
By Anas on 1/26/2026
This is Good but what about physical product is there same tactics for physical product also wish if you had taken the example listing of physical product also specially for jewelery's.
By Ellen Meekins on 1/19/2026
Yes, you gave lots of useful information, presented clearly. I am just starting out on Etsy and found it helpful and inspiring. Would recommend doing a full re do of the course due to all the changes with A!. So many examples were from 4 years ago, and it felt outdated at times.
By Nicolas Bernazzani on 1/3/2026
Great course! Goes in details but I would have liked to have more details and examples on how to physically package, print the label and ship physical products.
By Monika Jadhav on 12/24/2025
Amazing course! I have learnt a lot of new things. As Ali said, now its time take action and see the all the positive results. Thanks once again Ali an summer.
By Greliche on 10/15/2025
Undoubtedly one of the best Udemy courses I have ever bought. Alone the section on Google advertising is worth the price of the course.Every aspect of creating and running an Etsy store is covered. Caveat - its very thoroughness makes it a bit overwhelming. I'll tackle that by going over it thoroughly and implementing one idea per day. Thank you for the course.
Quality Score
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Overall Score : 94 / 100






