How to Start an Amazon FBA Store on a Tight Budget (Udemy.com)
The complete Amazon selling blueprint. Start a brand new career today, even if you are on a very small start-up budget.
Created by: Theo McArthur
Last updated September 2026
Our take
Based on the ratings of 29,788 students, a sample of their written reviews and the syllabus, as the course stood in September 2026. No course pays to be reviewed.
Theo McArthur's course walks a beginner through selling physical products on Amazon FBA, from picking a product to shipping stock to Amazon and getting the first sales. It runs about 11 hours over 136 lectures, mostly short videos, and the last update was in September 2026. The model is buying from suppliers and manufacturers, not retail or online arbitrage. One reviewer bought it expecting retail and online arbitrage and said so. It is aimed at complete beginners, though existing sellers who want better listings are also invited.
Reviewers mostly praise the teaching. The words that come up are clear, calm, step by step and easy to follow, and one person likes that the videos are short enough to stay focused. About nine in ten of the 29,788 ratings are four or five stars. The complaints are the serious kind, though. One reviewer followed the product criteria, sourced from Alibaba, paid heavily for shipping, and sold nothing in six months. Another felt pushed toward a different product instead of getting a straight answer. A third was left unsure whether to go wholesale or private label.
Treat this as a map of the process, not a promise of income. One reviewer says the basics can be found free online, and the course has no quizzes or exercises, just lectures, 30 articles and downloadable research. Still, the teaching gets steady praise. It makes sense for newcomers who want an organized walkthrough before putting money into stock. If you already know which selling model you want, look for something narrower.
Pros
- Short, clear videos that reviewers say are easy to follow and keep them focused
- Covers the whole path: products, suppliers, listings, shipping to FBA, launch and bundles
- Refreshed in September 2026 despite a 2015 launch, so the material is kept current
- Includes 24 pages of niche and product research plus downloadable resources
Cons
- Results vary: one reviewer sold nothing in six months after following the steps
- Does not make clear whether beginners should pick wholesale or private label, per one reviewer
- Not about retail or online arbitrage, and one reviewer felt steered toward another product
Very clear, with step by step instructions to follow. Many newbies need such clear explanations
Built for true beginners: no selling experience needed, just basic computer skills. Existing sellers are covered too, via advanced tactics.
Featured in our guide: The Best E-Commerce Courses on Udemy in 2026
What you will learn
- Leverage the Amazon platform to create a full-time living or much, much more by selling physical products with high sales volume and low competition
- Use a specific set of rules to uncover the easiest and most profitable items to sell
- Know where and how to source these items at pennies on the dollar
- Boost your sales by taking adantage of the Amazon affiliate program
- Understand how to create the 'perfect' listing on Amazon for high rankings
- Know what Amazon shoppers are searching for and take advantage of that knowledge to get more sales
- Be able to get stock and start selling even when on a very tight budget
- Know how to kick start sales the right way
- Understand how to use Amazon's internal advertising feature
- Be able to avoid the pitfalls and costly mistakes often made by new sellers
- Take advantage of advanced tactics to take sales to a whole new level
- Understand how the top 1% of Amazon sellers play the game
- Save a ton of time by tapping into niches and products that have already been researched
- Know how to get approval to sell in lucrative restricted categories
- Know the 5 things to focus on and the 5 things not to waste time on
- Follow a simple step-by-step plan to fast forward the entire process
Course content
12 sections · 136 lectures · 11 hours of video 30 articles
- 1Foundation 4 free previews14 lectures · 53 min
- 2Choosing Products to Sell25 lectures · 2.2 hours
- 3Finding Suppliers and Sourcing Products19 lectures · 2 hours
- 4Evaluating and Dissecting Amazon Listings6 lectures · 54 min
- 5Creating Your First Listing20 lectures · 1.8 hours
- 6Sending Your Products to Amazon FBA11 lectures · 33 min
- 7Kick Starting Sales on a New Listing8 lectures · 27 min
- 8NEW - Get More Sales as an Amazon Affiliate - the 5-Step Plan1 lecture · 5 min
- 9Advanced Strategies8 lectures · 41 min
- 10Profiting from Bundles13 lectures · 1.3 hours
- 11Important Lessons6 lectures · 16 min
- 12Resources5 lectures
Who it is for
The instructor says it suits
- This course suits complete beginners but it is also for existing Amazon sellers who are not getting the results they want.
- The course also includes advanced tactics and valuable downloads which are suitable for all levels
What you need before you start
- The basic requirements are a computer/laptop, Internet connection, notepad or similar text editor and optionally a spreadsheet program such as Excel or a free alternative such as Google docs
- Students do not need any knowledge or experience of online selling before beginning this course. However, basic computer and Internet skills are a requirement
How it compares
Against the other 148 rated Udemy courses in E-Commerce on CourseDuck:
- Rating4.8 out of 5higher than 97% of them
- Reviews29,788#1 of 149 by number of reviews
- Length11.2 hourslonger than 87% of them
- Last updatedSeptember 2026more recently than 97% of them
Course Description
Learn step-by-step how to start from scratch and make a full-time income, or much more, as an Amazon FBA seller. Follow along with me while I demonstrate over-the-shoulder how to copy my results. See proof of results before you enroll.
This course is continually kept up to date.
Start a Profitable and Sustainable Venture as an Amazon Seller by Following a Proven, Up-to-Date Blueprint for Beginners or Existing Sellers Who Want More Sales
" I took your class a couple of months ago and it was literally the only class that I needed. I've sold 100 units in the last month! "
Start on a small budget and scale up fast
Use a set of rules to uncover profitable items to sell
Get hot selling items for pennies on the dollar
Create the 'perfect' listing for doubling sales
Discover simple, little known techniques to super-charge your results
Everything you need to be a successful seller is at your fingertips
Learning how to leverage the Amazon platform to sell physical products means you will no longer need to worry about where your next paycheck comes from. More million-dollar-a-year Amazon FBA sellers are being created now than ever before, so the timing is perfect.
There is also a huge demand for skilled assistants to create listings and do research to uncover the best products to sell. You will have gained these skills, among others, by completing this course.
Course Content and Overview
Designed for you if you are either a complete novice, or you already sell on Amazon but want to get better results. The course contains over 100 video lessons which range from 3 minutes to 20 minutes in length. You will learn every single step required for earning a significant bi-weekly income.
Starting with preparation and setting expectations so that you know what to expect when you begin your journey. Moving on to follow a specific set of rules to discover the easiest and most profitable items to sell and where to get them.
You will learn how to begin on a tiny budget and scale up quickly. And you will also learn how to list your items on Amazon to draw more visitors to your listings and to get more visitors to buy your items.
Follow along with me as I demonstrate 7 advanced tactics that are simple to implement, but can have a powerful effect on your sales and profits. Plus, access 24 pages of done-for-you niche and product research to save you a ton of time.
Copy my simple approach for kick-starting your sales and when you are ready, scale up so that you can reach your goals and beyond.
After completing the course you will be able to quickly identify the best items to sell on Amazon. Know where and how to get these items. Be able to create listings that act as a magnet to Amazon visitors. Know how to use advanced tactics to double your sales and understand how to start small and scale up fast.
Enroll today and begin your journey to a full-time income or much more as an Amazon FBA seller:)
Instructor Details
- 4.8 Rating
29,788 Reviews
Theo McArthur
My name's Theo McArthur, and I've been working online since 1995. I left my job and went full-time online in 2001. Teaching here on Udemy is probably the most satisfying thing I do. Being able to help others to learn life-changing techniques and business models.
Over the last 15 years or so, I've created and marketed many digital e-learning products and have also worked extensively in blogging and affiliate marketing.
I have always preferred to have multiple business interests, so I started selling on Amazon in the spring of 2013. Previous to that, I had never sold any physical products online. Today I also run my own independent e-commerce websites.
I'm still an affiliate marketer. However, I always wanted to sell my own products too, and Amazon was the obvious place to get started.
Starting on Amazon without the guidance of an experienced seller can be tough, and the courses I took myself were not complete and were missing certain vital parts of the 'puzzle.' I learned more through trial and error than anything else, and that's what prompted me to create a step-by-step blueprint to success on Amazon.
A year after starting on Amazon, I set up my independent e-commerce store to build an asset that was my own and could potentially be sold in the future.
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Reviews
By Paul Alexandre on 11/30/2025
This course was amazing. The instructor explained everything in a clear, simple way that made it really easy to follow. She broke down the whole process of starting on Amazon into steps that actually made sense. I loved that the course gave both the basics and real tips you can use right away. By the end, I felt confident about finding products and understanding pricing. I know I’ll be coming back to this course many times until I master everything. Now I’m excited to start taking action and begin my Amazon selling journey. Wish me luck!
By Muhammad Sadequr Rahman on 1/7/2025
This is a great course. Really needed for a tight budget. We can always go out and add expenses that will go into investments for the long run. However, to get started to learn and get the feet wet, a bare minimum actionable items are greatly outlined in this course. Also, Theo shared many free resources and referred to the scope during the course couple of times so that students do not get carried away. Appreciate all the learning.
By Kristaps Elsis on 6/8/2024
'Fantastic course! I am from Germany and have been wathing all the lectures several times before I took the action.Now my first ever shippment is at the Amazon werhouse and waiting for inspection.I am so exited and happy! Thank you Theo McArthur for this opportunity,lightness and inspiration.I highly recommend this cours to everyone who wants to start Amazon FBA,but feels a bit lost in all the information out there.This course is fantastic way to start.'
By Ali Younes on 4/8/2022
Lots of good information, but I followed the product choosing criteria to the t, did my research, purchased the product from Alibaba, paid crazy money on shipping, got the product professionally photographed, created a listing exactly as recommended, 6 months later I have sold 0 items. I don't even know if it showed up in front of buyers, it probably stayed on the last page. I even priced it lower than the ones on the first page. Maybe it's my luck, today Amazon emailed me that they will return my products to me or dispose them after all that time and effort.
By Sergiu on 11/4/2021
A very good course. I am deeply grateful to Theo for this course. I have always tried to make online sales in the last two years through Dropshipping and others and I haven't succeeded. For eight months after Theo's course, I understood what product I was looking for and buying it to sell it. And I wasn't so afraid to get money out of my pocket to invest. At present, I have not yet made all the money from the investment, but I am very pleased that I know how to manage sales, and to know and plan the next steps. If it goes this way, in a few months I will register my own brand. Important not to blame the war or Corona Pandemia, and to continue to work hard. Thank you Theo
By Liudmyla on 2/11/2021
I've just started and I like this course. I'm not English native speaker but understand the lecturer pretty good. Thank you! Turns out the course is very good and done with hight quality I've watched all two times with some time intervals in between. Looking this course for second time I have been discovering new information. Im sure I'll return to it later again. I like the explanations which made all the process simple with no fears and extra emotions. Thank you very mush one more time!
By John Pierre Jessen on 8/17/2019
Theo McArthur is a great Teacher, I listen and go over these courses over and over to refresh my memory on the course, and the Best Thing about being a Student with Theo is She answers Questions you have if you feel like your struggling,she will guide you in the best way she can, Also she updates and revises her Courses and lectures, when things change in the Economy like Tariffs and Rules and problems that occur with programs or plug-ins or any changes that we as students should be aware of.
By sylviane Divine Sintset Tonfack on 7/26/2018
Hi Usually, I don't comment, but this time around I fell the need to. I also usually give 3 or 4-star max but for this, I gave five stars because not only the course is cheap, it has very relevant and structure information for a beginner. Theo and her team are very responsive and i just have the feeling that they genuinely really care about the students and this is beyond money. I followed the instruction as recommended, I went through the whole course and now I am going back again to start and this time with actions. Thank you and looking forward to scratch it.
By Del Samuel on 7/10/2018
I do shift work and I have been doing this course in a haphazard way, i.e. one week intense studying and then nothing for two months. I have just managed to complete going through the whole course and will probably go through it again before I take action. I was wondering if the whole course could be put on a Micro SD card, this would enable somebody like myself to watch the course Off-Line on my tablet whilst at work. I would recommend this course to anybody who wants to get started in the Mobile Life Style. Thank You Theo.
By Office on 5/12/2018
Great Course ! Very Informative, Worth the Price. I haven't started selling on Amazon yet, but now that I have taken this course, I FEEL VERY CONFIDENT ! Soon I will list my first product, and I feel confident if I apply what I have learned here and be patient I could do well, because it actually all makes sense. Not a get rich quick scam. Theo has done a great job in making the course short and easy to understand. And she gets Straight to the Point too. Thank you Theo !
Quality Score
No CourseDuck member has rated this course yet. Taken it? Give each part a thumbs up or down.
Overall Score : 96 / 100
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