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Source and Sell on Amazon FBA [Without Private Labelling] (Udemy.com)

The Simple Amazon FBA Business. Source Products Wholesale or Arbitrage and Sell for a Profit. Start Small and Build Up

Created by: Theo McArthur

Last updated October 2024

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What you will learn

  • Generate a part or full-time income (or more) on Amazon
  • Start with a small budget and scale up
  • Take advantage of existing, established Amazon listings
  • Research the Amazon marketplace for the best products to sell
  • Source products using retail arbitrage with free apps and tools
  • Source products wholesale and find the best wholesale prices
  • Be eligible to win the Amazon Buy Box
  • Take a share of the Buy Box for high sales volume products
  • Get approved to sell popular branded products
  • Get approved to sell in special 'restricted' categories
  • Use tools to win the Buy Box more of the time
  • Manage multiple products, know which products to re-stock and when

How it compares

Against the other 148 rated Udemy courses in E-Commerce on CourseDuck:

  • Rating4.3 out of 5higher than 30% of them
  • Reviews1,208#22 of 149 by number of reviews
  • Length4.5 hoursshorter than 50% of them
  • Last updatedOctober 2024more recently than 51% of them

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Course Description

Do you want to sell on Amazon without private labelling or creating your own listings?

Learn how to leverage existing high sales volume listings by identifying products that are already selling well and sourcing from domestic wholesalers, or through retail arbitrage.

Selling on Amazon FBA (or FBM) can be an exciting and profitable venture.  Billions of dollars are made every year by 3rd party sellers (people like you and me). 

This course is taught by an instructor with 8 years of experience and millions of dollars in sales as an Amazon seller.

"Hi Theo, I am looking forward to building a second income stream through this course. My FBA business is coming along nicely after a slow start I am making great sales and building profitability. Soon I will be able to go full time" Dean Kleb

There are two main ways to sell on Amazon:  You can either create your own brand new listings, or you can leverage existing successful listings.  Both methods have pros and cons (like everything!).  This course focuses on leveraging existing successful listings.

You will learn everything you need to know, from setting up and verifying your Amazon account, to identifying and sourcing the best products to sell.

You will also learn how to win the Buy Box:  This is where 80% of sales on Amazon come from!

No need for a big budget, because you will learn how to do this starting with a small budget and gradually scale up from there.

The only thing you need to bring to this course is a desire to succeed and the motivation to keep going. Selling on Amazon FBA is not a 'get-rich-quick' scheme. In fact, there is no such thing.  However, the rewards can be very big for those who really want them.

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Instructor Details

Theo McArthur

My name's Theo McArthur, and I've been working online since 1995. I left my job and went full-time online in 2001. Teaching here on Udemy is probably the most satisfying thing I do. Being able to help others to learn life-changing techniques and business models.

Over the last 15 years or so, I've created and marketed many digital e-learning products and have also worked extensively in blogging and affiliate marketing.

I have always preferred to have multiple business interests, so I started selling on Amazon in the spring of 2013.  Previous to that, I had never sold any physical products online. Today I also run my own independent e-commerce websites.

I'm still an affiliate marketer. However, I always wanted to sell my own products too, and Amazon was the obvious place to get started.

Starting on Amazon without the guidance of an experienced seller can be tough, and the courses I took myself were not complete and were missing certain vital parts of the 'puzzle.' I learned more through trial and error than anything else, and that's what prompted me to create a step-by-step blueprint to success on Amazon.

A year after starting on Amazon, I set up my independent e-commerce store to build an asset that was my own and could potentially be sold in the future.

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Reviews

4.3

1,208 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Ana on 1/14/2026

The instructor is very nice and easy to listen to, but the course itself didn't meet my expectations, it was very dissapointing. The content feels out of date (some parts are from 2018) even though it says in the description that was recently updated, and the information is very basic. You can find most of this on YouTube for free. I appreciated the teacher's sincerity and delivery style, but I wouldn't recommend this if you're looking for up-to-date, in-depth training. Also some of the information seems more relevant for Amazon Private Label rather than wholesale, many modules feel like just fillers.

By Ardeshir Tahmasebi on 6/28/2022

It was very informative for me as a new person in this business. There are some negative points I would like to point out: 1- I think I need to go throughly in more details the course again and again to follow it correctly. 2 -this course was prepared and recorded on 2018 , so the details given are 3-4 years old. I think most of them are not applicable now. 3 - Most of the details apply only to the business in USA. 4- As you know , now a days most of the selling items are purchased from China. This affects most of the details of calculations sharply. It would be much helpful if the course is updated every few years considering the above mentioned argue.

By Laura Ionut on 12/17/2020

A really organized course, covering most of the things I needed to know. I liked the structure of the course - easy to follow, especially for beginners (the speaker is not all over the place like other instructors). I really liked that the instructor does not try to advertise any software or tool (although she did mentions some, but most of them are free). Also the instructor has a nice and calm voice. She also touched on different marketplaces (US, Europe, Australia etc); which was very helpful since I am want to sell in Europe. I definitely recommend this course for beginners in Amazon wholesale.

By Brigitte Torres on 10/16/2020

The course is great, I'm learning so much!

By Paul on 9/12/2020

Good!

By Syed Tirmizey on 9/8/2020

The content and delivery were excellent. Many Topics like Cash Flow and Inventory Management were very useful as not covered by may other programs

By AFTAB kHOWAJA on 9/4/2020

yes very helpfull..it matches with my goals

By Grant Wanless on 9/3/2020

As always great course by theo mcarthur

By Michael Noonan on 9/3/2020

Very informative with relevant information.

By Richard Reid on 8/19/2020

As a beginner and just starting out to research Amazon FBA and FBM, this is a very informative course. Has some great tips and advice on how to get going, using mostly free software! Once I take the FBM course, I should have a better understanding of the whole process, and take affirmative action to start selling!

By Carey Dobson on 7/25/2020

Twas a good course

By Diane Ofori on 7/24/2020

I like it because it's very thorough

Showing 12 of 210 reviews

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Overall Score : 86 / 100