Become a Product Manager | Learn the Skills & Get the Job (Udemy.com)

The most complete course available on Product Management. 13+ hours of videos, activities, interviews, & more

Created by: Cole Mercer

Produced in 2021

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What you will learn

  • Understand the varying role of a Product Manager through different types and sizes of companies
  • Decide which type of Product Manager best fits one's goals and personality
  • Understand the Product Lifecycle and how it applies to every product
  • Understand the modern Product Development Process that both Fortune 500s and Startups adhere to
  • Know how to identify ideas worth pursuing and dedicating resources to
  • Understand how to get at the root of customer pain points
  • Understand and communicate customer pain by type and frequency
  • Assess the core problem of a product
  • Find and compare competitors and competing products
  • Differentiate between Direct, Indirect, Substitute, and Potential competitors
  • Understand the process of Customer Development and how it relates to being a Product Manager
  • How to find potential interviewees for product interviews, user tests, and exploratory interviews
  • How to str

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Quality Score

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Overall Score : 92 / 100

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Course Description

**Updated November 2021: Over 1,020 students who have taken this course have gotten jobs as Product Managers! Students now work at companies like Google, Zynga, Airbnb, Wal-Mart, Dell, Booking. com, Jet. com,Vodafone, HomeAway, Boeing, Freelancer. com, Wayfair, & more!**The most updatedandcomplete Product Managementcourse on Udemy!
You'll learn the skills that make up the entire Product Management job and process: from ideation to market research, to UXwireframing to prototyping, technology, metrics,and finally to building the product with user stories, project management, scoping, and leadership. We even have interviews with real life PMs, Q&A sessions with students, and a comprehensive guide to preparing and interviewing for a Product Management job.
Right now, there are over 3,000+ job listings worldwide that are looking for Product Managers, that pay on average $100,000 / year. The demand for Product Management is increasing at an insane rate. More and more companies are finally figuring out how important this discipline and this role is to their success.
But how exactly do you get into the field? There aren't any degrees in Product Management & there are no certifications. Most Product Managers get into the field through luck or connections. That ends here - we'll get you up to date on ALL the skills you need to learn Product Management AND have the best chance at getting the job you want. There's no more ambiguity to it. We'll show you what you need to know and what you have to do - all taught from a Product Management insider.
Students aren't required to know anything beforehand - we'll teach you the fundamentals, how to apply them, how to develop into an advanced product manager, and finally how to maximize your chances to get a job as a Product Manager.
Your instructors:
Cole Mercer has been a Senior Product Manager at Soundcloud, Bonobos, Mass Relevance, and has taught the Product Management course at General Assembly in Manhattan, NYC.
Evan Kimbrell is a Top rated Udemy instructor with 11 courses on everything Entrepreneurship. His courses have over 35,000 students, 1,000+ 5 star reviews, and an average rating of 4.
9 / 5.
0.
Who this course is for:
Anyone looking to get a job in Product ManagementAnyone wanting to transition into Product ManagementAlready established Product Managers who want to advance their skillsetEntrepreneurs looking to master the product development process

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Instructor Details

Cole Mercer

Hey there! I'm a Senior Product Manager at SoundCloud where I work on listener experience for over 170 million monthly users across web, iOS, and Android platforms.
I'm also a former General Assembly Product Management instructor where I taught courses in person to students in Manhattan. I'm on Udemy now because I loved my experience at GA and really enjoy teaching others about things I've learned.
I have consulted for various tech companies, and while in NYC was also a Product Manager at Bonobos - a web-focused retail clothing brand where I oversaw web and mobile properties that generated tens of millions in annual revenue through tens of thousands of customers.
Included in my knowledge is a lot of enterprise and a SaaS product management experience - I was an early product manager at Mass Relevance, a social API and data-focused enterprise marketing platformwhich was acquiredin 2014.

Much earlier in my career I spent over a year as a PM with an investor funded startup in Austin, TX focusing on driving traction for early stage companies where we had over 35,000 users. I moved to that position from an initial role as a web engineer.
My career in Product Management started after graduating from Babson College and becoming a technology consultant to several companies across the US for over 2 years. As a result, I am fortunate enough to have experience in product management that spans several industries and development models.

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Reviews

4.6

312 total reviews

5 star 4 star 3 star 2 star 1 star
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By Roselyne Gitau on 11/14/2020

Great course, very well delivered and tonnes of good information.

By Lesia Khomenko on 11/14/2020

Thank a lot for really interesting and dynamic course which contains so much amazing contains!

By Shahnawaz Akhtar on 11/7/2020

Quite detailed and sincere. I wish the Title of the course was something more polished. It sounds amateurish to me. ..like "get the job" etc don't sound that elegant

By Sreenivas Nagireddy on 11/7/2020

Very much helpful for beginners and professionals who want to transform their career in to Product management

By Elena Dexter on 10/24/2020

This is great! I like how the course is produced, the videos are short and tight, with no rambling and the guys are doing an awesome job of explaining concepts in a simple way.
For me, this course was about understanding the entire scope of product management, which the course is doing a great job of.

By Deirdre Rice on 10/24/2020

The course is good, it's better to use 1.5 speed to listen.
The voice of the guy is funny, he speaks like drama.

By Lina on 10/22/2020

Great intro to Product Management

By Rob Brown on 10/22/2020

Very well done. Not a techie but the concepts relevant and logical in any industry.

By Paul Stocks on 10/21/2020

I'm learning a great deal about Product and the instructors are very insightful and engaging.

By Dibya Agarwal on 10/21/2020

I am having a very good an easy interaction with the course and hope to find it more interesting as moving in.

By Tina Bourt on 10/16/2020

Great course, great presenters and in-depth information. It was really pertinent to the Product Manager role.

By Bharat Mehta on 10/16/2020

I learned a lot about product management and how to become a product manager. To be honest, I didn't know what product management was in the first place. I now realised that my interests are in this field. I am a commerce student and I'll be keen on coding stuff. Due to cole, I can now focus on important programming stuff like python and MySQL. Because technical knowledge is also important to become a good product manager. Thanks for this course. It was very helpful and better than I expected.!!