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Product Management A-Z: Hands-On, Real-World Simulation (Udemy.com)

From Beginner to Modern Product Manager with Just One Course!

Created by: Raj Elakkara

Last updated June 2024

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What you will learn

  • Build any digital product from end to end
  • Create a culture of experimentation
  • Instrument actionable analytics into your product
  • Lead cross-functional product teams
  • Define a viable product strategy
  • Take a product or feature from idea to market
  • Achieve product-market fit
  • Design a user centric experience that delights customers
  • Get stakeholder buy-in
  • Land a Product Management job

How it compares

Against the other 54 rated Udemy courses in Product Management on CourseDuck:

  • Rating4.6 out of 5higher than 75% of them
  • Reviews3,197#9 of 55 by number of reviews
  • Length11.7 hourslonger than 81% of them
  • Last updatedJune 2024earlier than 77% of them

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Course Description

== As of March 2024 ==

From 14,066 students —> 2,148 secured jobs as Product Managers —> at Google, Amazon, Myntra, Facebook, Microsoft, Flipkart, Ola & more


Students reported improved confidence to…


Succeed in their current product role—> +137%

Systematically build the right skills —> +137%

Make good career decisions —> +71%

Navigate the jobs downturn —> 62%


As you consider my course, I suggest asking yourself these questions.


== Do I want to become a Product Manager? ==

The Product Manager role is one of the most promising and highest-paying careers today, offering an opportunity to dramatically improve your career and quality of life.


Check out some data that shows that becoming a Product Manager is a great opportunity for you:

  • Google Search Trends shows an 87% increase in searches for "Product Management" worldwide, with a particularly strong interest in countries such as United States, India & Singapore.

  • Glassdoor indicates Product Manager is one of the highest-paying entry level jobs, with an average of +$110,000 per year.

  • LinkedIn included Product Manager in its 2023 Fastest Growing Jobs list.


== How is this course different? ==

Product Management A-Z is primarily a  Learn By Doing course. We pair all theory with real-world exercises that demonstrate how successful teams build Products so you can apply that knowledge immediately.

How do todays most successful technology companies such as Amazon and Google design, develop and deliver products that have won the loyalty of customers from around the world?

Perhaps surprisingly, they do it very differently than the vast majority of tech companies.

Product Management A-Z shows you how to build and deliver technology products that your customers will love. And that will work for your business.


== What will I get from this course ==

1. I’ll show you why 95 % of product teams struggle with their product initiatives and what the top performing 5 % do differently to achieve success

2. You’ll gain an in-depth understanding of modern Product Management practices, including frameworks and best practices for

  • De-risking product initiatives (dual-track development)

  • Strategy formulation (e.g. Kano Model)

  • Goal Setting (Objectives & Key Results)

  • Product Discovery (ICE, Experiment Boards, etc)

  • Goal-Directed Design (Rapid Prototyping, Sketching, etc)

  • Agile Development (Scrum)

  • Measurement (Analytic frameworks, OMTM)

  • Career Development (Bullet Journal, Story Telling, etc)

3. The course lectures are accompanied by a workbook that includes +30 practical exercises to bridge the gap between the theory and real-world practices.

== Why learn Modern Product Management? ==


The demand for Product Management is growing rapidly. In fact, LinkedIn ranks "Product Manager" as one of the most promising jobs, with 29% year-over-year growth. More and more companies are finally figuring out how important this discipline and this role is to their success.

But Product Management practices are also widely misunderstood, with most product initiatives failing to launch. And of those that do launch, only a fraction delivers value to the intended customers.

In a field where so many teams follow counter-productive practices, copying others won't work.


== Don't Imitate. Understand. ==

This course will teach you the underlying values and principles of Product Management. And the practical portion will showcase how successful teams build products using approaches that minimize risk and maximize customer delight.

If you're seeking a job in Product Management or trying to transition into a new career, this course will help prepare you for success. You'll be able to identify and avoid unproductive workplace practices, and confidently use the latest Product Management tools and techniques that are so essential to success.

And if you work as a Product Manager in the software development space, this course will accelerate your career and open new doors.



== What if I want a refund? ==

If after taking the course, you want a refund, thats totally ok. I want you to be happy with your decision to purchase this course.


This course has a 30-day money-back guarantee policy!


No questions asked!


There is no risk for you!


What are you waiting for?


Join now and take a step further into becoming a Product Manager and uplift your career!


==What are students saying? ==

Here is a small preview of what my students have reported.


I simply loved the training with in-depth focus on real time case study and end to end experience of the product life cycle with technology know-how too. I feel more confident to face the interview and the work culture in a product based firm. Thanks a million Raj. You made the whole course sound so exciting and look forward to. [Sheela Nunce - Product Manager @ Verizon]


I'm working as a product owner in tech company and in the same time I have a startup on very early stage, so a lot of things covered in this course are very relevant to my experience or my needs, so I see so much value in this course, that I'm giving 5 stars. [Mikhail Rud - Director of Product @ Zelp]


Course material is very well organized. Using a practical exercise the entire way through helps cement learning. Providing a template workbook and a filled out workbook create opportunities to learn from example and by doing. It also leaves initial template to work from in PM roles. [Alexandra Difranco - Product Manager @ Amazon]


Amazing course structure. Really practical. Complete many courses on udemy but this one is the most practical course I have ever taken. [Ankur Kazi - Product Manager @ Optus]


So far the course feels like a good fit. It has brought into the front burner all my previous skills and experiences into a fully functional path I didn't know exists.

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Instructor Details

Raj Elakkara

My name is Raj Elakkara and I am thrilled that you are reading this! Professionally, I'm a Entrepreneur/Product Manager with over ten years of experience in healthcare informatics, supply chain & geographic information systems.

I've had the privilege of working for large fortune 500 companies in the US and Australia, including FedEx and General Electric. I've also founded 3 startups.

I leverage data to drive business strategy, revamp customer experience and streamline operational processes. From my courses you will straight away notice how I combine my real-life experience and academic background to deliver professional step-by-step coaching.

To sum up, I am absolutely and utterly passionate about all things related to Product Management and Data Science and I am looking forward to sharing my passion and knowledge with you!

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Reviews

4.6

3,197 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Nishant Attri on 2/8/2025

I am really enjoying the course particularly the brainstorming exercise while working on the workbook. Learning new perspectives to look at customer motivations, product features, market, and brand. Thanks Raj for this course. I really appreciate your way to teaching.

By Samuel V on 1/9/2025

Good for general knowledge. You will watch a lot of videos, be left with questions, not do more than scratch the surface, no real hands on practicality with the "A-Z" approach of "starting" a fictional company. I wouldn't recommend this course. I would recommend you try your best to find something that is not only going to define general definitions, but actually let you see how you practice these in action!

By Mayank Sapra on 1/8/2025

I found it really helpful to demystify different layers in product management. You explained it really well with great detail for a beginner & practical simulation really allowed me to think rather than just listening to theory. Now I am little more confident knowing all these concepts & ready to dig deeper. It would have been great if we can get detailed notes for these lectures. Having said making notes is also an amazing activity that fosters learning.

By Anna Majewska on 8/4/2023

Good topic. Last technical chapters were somewhat useful but not sure they should be part of the PM training but rather recomendation, references to these courses as addiitonal learning. Overall good content. Format simetimes tirining to hear the monotonous voice.

By Rasika Hivrekar on 2/2/2023

The best part of this course is the clear explanation of the instructor (Raj) and the really cute sketches!! They make learning very easy and interesting. I am at the end of this course, it's completely worth it :) I was a beginner but now have gained some knowledge which will help me in the future. Thanks Raj !!

By Julie Bl on 11/7/2021

The course is very profound, with great exercises and one can see how much effort Raj put into creating it. Well-done! However, I would personally make it at least 30% shorter as many times throughout the course I had a thought "That's too much info". I understand that Raj wanted to share as much knowledge as possible, but sometimes less is more:) Overall the course is great and worth every cent. Highly-recommended!

By David Deepak on 5/12/2021

This is one of the best course on Product Management. Great presentation. My only feedback is that the course abruptly end on the SQL topic. The author say "I will see you in the next lecture" and there is nothing. Need to have proper closure to a great course.. It is definitely a great great course.

By Harald Guentner on 4/6/2021

Raj knows his stuff and he presents it in an interesting manner. I am now halfway through and got already a bunch of takeaways and learnings, which I certainly will come back to in my professionell life. I highly recommend this course to all product and project managers, whether beginners or already experienced. 5 Stars!

By Benjamin Maischak on 3/12/2021

This course really delivered what it promised: It is a very good overview of the activities of a product manager and gives various insights into the different tasks that await you. Good explanations, simple presentations and really operationally applicable knowledge to look up again and again. Great and many thanks!

By Amit Kumar on 2/7/2021

A course which actually cover A to Z of product management and can be referred time and again based on the current work requirement. It was very orchestrated course with examples, workbooks etc. However sometimes I felt the pace of coverage is fast and more emphasis may be provided to some topics. But overall great one.

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Overall Score : 92 / 100