Brand & Consumer Psychology Masterclass (Udemy.com)

Yes it was a learning experience

Thank you, this is by far the best 1-hour program you can find anywhere about brand and consumer psychology, from understanding people’s needs and how to connect the brand with their needs and aspiration.

I love how Mr. Metzger smashes through all those superficial and ineffective advertising approaches that have been killing brands more than helping them. Here is a course that teaches me to connect with consumers’ hearts, how to make our brand communication feel honest and personally relevant.

I was pretty disappointed by how shallow this course was- especially in comparison to other branding courses offered on Udemy.

Want to take my chances but I don't feel the investment was worth it.

Help me understand how brand image can be made more attractive to the customers.

I would have preferred more examples, different advertisements could have been explored in detail to know the brand intention

I taught traditional and later neuro-related marketing for more than three decades, and I wish Mr. Metzger’s approach had been available to me – and you – much earlier: a no-nonsense, highly effective approach to creating powerful brand personalities with emotional and intellectual meaning. That’s all it takes to succeed. Period. Dr. Geraldine Pepper

awsome! I have seen a lot of marketing videos. And all of them tell you, that you will give your company aboost, that you will gain such a mass of new leads, that you don't know, how to handle. But this course shows you the key techniques, the core facts you need to implement to safly raise your business step by step. I was awaiting just another video about how great others are. But i was suprized by an outstanding course, that everybody understands and the content is easy to implement into daily routine. I can't wait to see, what else Holger Metzger has got to share.

This is a great course, the first I have seen on how you can empower a brand experience with psychological techniques to create a unique experience. This is what every brand manager needs. I also love the approach of branded drama storytelling to pull consumers into the brand emotional experience. This can save a brand from dying the e-commerce platform death. Watch and learn!

Claro y preciso

I have worked in Marketing for some years and review literature and online courses on the subject regularly to stay up to speed on developments in the field.

Mr. Metzger's class stands out by encapsulating complex concepts - that take years of professional experience or access to access to world class resources like Harvard Business Review - and conveys them in a succinct, easy to understand fashion.

This course will be extremely helpful to any Business or Marketing student, as well as practitioners who work on a brand, from finding the fundamental insights that can make the brand connect to the consumers to final execution.

If you are remotely interested in brands and why consumers make certain choices, you will enjoy this class

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