Branding Your Business for Growth (Udemy.com)
Develop an Authentic Brand Strategy for More Effective Marketing, Sales, and More!
Created by: Eli Natoli
Produced in 2021
What you will learn
- How my unique brand strategy framework, the Authentic Brand Blueprint, enables more effective marketing, sales, leadership, team alignment and growth.
- How to discover, capture, organize and use market, competitor and audience research findings to ensure your brand strategy is differentiated and relevant.
- How to identify, structure and express the reasons why buyers want a relationship with you & your business.
- How to clarify, summarize and prioritize your current and desired target markets and audiences to ensure the focus of your brand strategy.
- How to develop a vision, mission and core values that will bring inspiration and clarity to your business, unify your team around key behaviors for success, and enable deeper understanding and trust with customers.
- How to develop a portfolio of offerings, brand positioning strategy, and brand personality attributes that help buyers emotionally and rationally connect with your business. <
Quality Score
Overall Score : 96 / 100
Course Description
Are you frustrated that your sales presentations, proposals, websites and marketing campaigns are unoriginal, boring or lack meaningful substance?
Do your potential buyers perceive your business in ways that are outdated, incomplete, or inaccurate?
Then you're in need of an effective and powerful brand strategy, and I'm here to help you create it.
I've been helping many different types of organizations successfully develop and evolve their brands for decades. My systematic, proven approach for developing your Authentic Brand Blueprint will help set your business apart and drive growth, just as it has for them!
You may have already discovered that there are many brand strategists out there, and they have some similarities and some differences in their brand strategy approaches. Most approaches consist of various components that come together as one holistic strategy mine included.
The true difference lies in which components your strategy includes, along with the processes and techniques you use for developing them.
You'll be delighted with my Authentic Brand Blueprint approach, which I teach in this course, because it:
Incorporates a comprehensive set of best-practice branding components
Differentiates your business in authentic, meaningful, and relevant ways
Brings focus, richness and depth to your brand identity
Integrates your brand and culture because, when it comes down to it, they are one!
Serves as a strategic compass to guide more effective marketing, sales, team alignment, and growth planning
My processes for developing each component are equally effective. Too many companies mistakenly just make up what they think sounds good for their brand strategy components or, even worse, expect an outsider writer to make it up. That only results in shallow, disingenuous brand strategies that don't drive sustainable growth!
It takes more time and effort than that to develop an effective brand strategy that will truly help move your business forward on multiple levels.
The processes I teach for creating the 10 components of your Authentic Brand Blueprint are structured for efficiency and are easy, interesting, and enjoyable to implement. They result in an authentic and effective brand strategy because they entail:
introspective thinking and dreaming with focused minds and open hearts
meaningful insights from team members and your markets
group collaboration that enables new perspectives and ideas to emerge
focusing and refining so that every component meets its purpose with clarity and crispness
This is a hands-on, action-focused, get-it-done brand strategy course. With crystal clear explanations, a lot of diverse examples, expert insights, and specific how-to guidance, it includes everything you need to know to successfully develop your Authentic Brand Blueprint!Who this course is for:
- A willingness to learn, roll up your sleeves and develop each component in the order I teach it, and involve some team members (unless you're a solopreneur)
Instructor Details
- 4.8 Rating
99 Reviews
Eli Natoli
Eli Natoli is a service-focused marketing strategist, international speaker and bestselling author. For more than 20 years she's helped entrepreneurs and their businesses clear a path to innovation, growth and profit.
In addition to her coaching practice serving entrepreneurs across the globe, Eli has started and grown two successful online businesses and launched 8 online programs. Her unique approach to strategic, service-focused marketing is responsible for enrolling more than 120,000 students for those courses, and her products are returning six-figure revenues consistently.
Eli now dedicates her time to teaching experienced and aspiring entrepreneurs how to do what she's done: start and grow their own businesses, attract clients, redefine and improve their marketing and generate consistent cash flow.
Using her unique Service First Framework, from the book of the same name, Eli takes businesses from struggling, scattered, and overwhelmed to clear, confident, and profitable, by showing them how to do what she's done: stop trading hours for dollars, stop the cycle of feast-or-famine and stop chasing every empty promise made by marketing con men.
Instead, she teaches busines
More courses by Eli Natoli
Build a Six-Figure Online Business Selling Online Courses (2021)
4.7 (261 Reviews)
Provider: Udemy
Time: 4h
$11.99
More branding courses
Brand Strategy And Design For Small Businesses (2019)
5.0 (20 Reviews)
- Provider: Fiverr
- Time: 2h
$40
Business Branding: The Complete Course Part 1 - Strategy (2021)
4.9 (100 Reviews)
- Provider: Udemy
- Time: 4.5h
$11.99
Business Branding: The Complete Course Part 2 - Expression (2021)
4.9 (80 Reviews)
- Provider: Udemy
- Time: 5h
$11.99
Reviews
- Video Duration:
2h - Price: 11.99 Track Price 11.99 Track Price
- Provider: Udemy
- Year:
2021 - Language:
English, English [Auto-generated] - Certificate:
Yes
30-Day Money-Back Guarantee
Udemy Coupon Price Tracker
