Build Persuasive Products (Udemy.com)

Learn how to apply psychology to design engaging online user experiences that make people take action.

( 119 Reviews )

Created by: Anders Toxboe

Produced in 2015

What you will learn

Use psychology to design more effective, more fun, and more engaging interactions
Design with purpose and intent
Motivate your users to act
Sustain passionate users through mastery and honest seduction
Create better and more engaging interactions, today.
Frame choices to your benefit

Quality Score

Content Quality

Video Quality

Qualified Instructor

Course Pace

Course Depth & Coverage

Overall Score : 90 / 100

Course Description

In this 3 hour course, I will go through the most effective persuasive design patterns and explain how you can easily apply them to your own design. You will learn the underlying psychological principles that drive us toward action.
You will learn how to design for engagementThe starting point will be in psychology rather than in graphical design. We will examine how we are as humans: how we think. You will learn what motivate us when we make decisions and how we make decisions. After this course, you will be able to apply this principles to make seductive user experiences, that drive users toward action.
The full life-cycleThe appropriate approach to engaging your users depend on where they are in your product's lifecycle. We will examine all stages of your user-relationship:
How to get people onboardHow to get people started and discovering all your product has to offerHow to make them stick around (and love your product)An always growing courseI believe in creating the best possible course for you to enjoy. This is why I will continuously be adding more lessons. If you liked the course in its current state then be sure to buy it now, to get free access to all existing and future lessons at the current low rate.
Who this course is for:
Web designersInteraction designersUsability professionalsUser Experience professionalsEntrepreneursBusiness developersGrowth hackers

Time: 2.5h

Instructor Details

Anders Toxboe

4.5 Rating
119 Reviews

I've spent my last 20 years building websites. The first part building them with my bare hands as a web developer, later by managing.I'm fromCopenhagen, Denmark.
In my day job, I manage my teamof 95 fantastic employeesparted into 9 development teams with web developers,UXers, testers, business analysts,scrum masters, and product owners. It is dire times. If we fail to build products that are both easy to use, captivate our audience, and grow new users andrevenue, our whole company will suffer in the long run. Our strong turnaround focus has made psychology and motivation an ever important factor in the products we build. We have failed plenty, but have also experienced many spot-on successes.
Since 2007, I have been running a popular site on UI Patterns. It has led me to explore, learn, and understand the mechanisms behind the user experiences we all take for granted. My courses are an extension of my website.

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Reviews

4.5

119 total reviews

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By Diogo Alves on 10/11/2020

The course is great.
The amount of relevant and valuable information is good, and the pacing at which is given also great.

By Fernanda Vieira Nunes dos Santos on 10/5/2020

Really good foundation on the topics!
I just wished for a document with resources and references so we could check it faster when needed instead of going back into the videos :)
Thanks!

By Hande Akn on 9/15/2020

As an industrial designer it was beneficial and nourishing learning process. Thank you :)

By Tiziana Dagostino on 9/14/2020

Pretty Interesting. I am very familiar with the topic (I teach UX Design), however, I still learned some things I did not know, and took notes to share with my students. The only think I have found a bit challenging was the speed of the slides: i paused the videos a lot to take notes. I am aware of the transcript, but still like to write my own.
Overall very good, especially for students new to persuasive design.
Thank you Anders

By Shiri Band on 8/19/2020

Great information, good for consumer products for sure.

By Shiva on 8/16/2020

It's a good learning so far

By Troy Overend on 6/4/2020

Great info, very useful :)

By Samira on 5/27/2020

super basic!

By Sam Mor on 5/25/2020

This is a great condensed course in human behavior. The instructor covers a lot of ground and is very thorough, providing great examples. I highly recommend this course to anyone starting out in marketing, UX, experience management.

By Dnyanesh Gore on 5/18/2020

Really well-articulated material on building persuasive products. Good and insightful examples help in understanding the principles of building products.

By Ada Lovelace on 5/17/2020