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Business Model Innovation for Management Consultants (Udemy.com)

A practical guide on how to change & innovate the business, disrupt incumbent players like Amazon, Tesla, Google, Apple

Created by: Asen Gyczew

Last updated July 2026

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What you will learn

  • How to Innovate the Business Model
  • Understand the Business Model Canvas
  • Design Innovative Business Model
  • Master Different Types of Innovation
  • How to estimate in Excel whether the innovation makes sense
  • How Tesla, Disney, Apple, Google have innovated
  • Create Innovative Revenue Streams
  • Deliver Innovative Value Proposition
  • Practical Strategies that will accelerate the growth of your business
  • Apply in practice the Blue Ocean Strategy

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Course Description

This course contains the use of artificial intelligence.

What is the aim of this course?

Consulting firms are hired very often to help change the Business Model. Those projects are difficult as you have to generate innovation and convince the firm to change. There is no one recipe for how to innovate. However, there are some proven techniques, frameworks, and approaches that will help you find a way to innovate the Business Model. In this course, I will teach you how to pick the right Business Model Innovation technique during consulting projects.

In the course, you will learn the following things:

  1. What frameworks, tools techniques can you use to innovate your Business Model

  2. How others have implemented the Innovation

  3. How to estimate the potential impact of the Business Model Innovation in Excel

This course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from the Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated a total of 2 billion in additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who are now Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that, my courses on Udemy were already taken by more than 315 000 students, including people working in EY, Walmart, Booz Allen Hamilton, Adidas, Napers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.

I teach through case studies, so you will have a lot of lectures showing examples of analyses and tools that we use. To every lecture, you will find attached (in additional resources) the Excel files as well as additional presentations and materials shown in the lectures, so as part of this course, you will also get a library of ready-made analyses that can, with certain modifications, be applied by you or your team in your work.

Why have I decided to create this course?

Business Model Innovation is extremely hard. You not only have to come up with a good business idea, but it also has to make economic sense. On top of that, you have to convince the customer to sacrifice short-term profits for the long-term perspective. Most consulting firms don’t give you the full toolbox that you need. This may lead to huge frustration during consulting projects and a lot of inefficiencies.

Therefore, I have decided to create this course that will help students understand the main methods to innovate. The course will give you the knowledge and insight into real-life case studies that will make your life during a consulting project much easier. Thanks to this course, you will know what and how to do during consulting projects devoted to business model innovation. You will master how to generate potential innovations, analyze data, and draw conclusions from the analyses. On top of that, you see how other famous firms have used the tools that we will talk about.

To sum it up, I believe that if you want to become a world-class Management Consultant or Business Analyst, you have to have a pretty decent understanding of business model innovation. That is why I highly recommend this course to Management Consultants or Business Analysts, especially those who want to specialize in strategy or develop their own business. The course will help you become an expert in business model innovation at the level of McKinsey, BCG, Bain, and other top consulting firms.

In what way will you benefit from this course?

The course is a practical, step-by-step guide loaded with tons of analyses, tricks, and hints that will significantly improve the speed with which you understand and analyze businesses. There is little theory – mainly examples, a lot of tips from my own experience, as well as other notable examples worth mentioning. Our intention is that thanks to the course, you will learn:

  1. What frameworks, tools techniques can you use to innovate your Business Model?

  2. How others have implemented the Innovation

  3. How to estimate the potential impact of the Business Model Innovation in Excel

You can also ask me any questions either through the discussion field or by messaging me directly.

How is the course organized?

The course is currently divided into the following sections:

  • Introduction. We begin with a little introduction to the course, as well as some general information on how the course is organized

  • The Business Model Canvas. To describe business models, you can use many tools. One of the most popular ones is the so-called Business Model Canvas. We will discuss it in this section.

  • Innovation in Customer Segments. One of the biggest sources of innovation is to play with customer segments. In this section, we will discuss techniques that you can use to innovate in customer segments.

  • Value Proposition Innovation. Another great source of innovation is to work on the Value Proposition. We will discuss in this section what techniques you can use to innovate the Value Proposition.

  • Modeling the Business in Excel. During M&A projects, you will quite often have to create a model of the business in Excel. I will show you how to do that using a few examples.

  • Valuation. During consulting projects, especially devoted to M&A or due diligence, you will have to evaluate a specific business. In this section, I will show you examples of how to do it in practice.

  • Innovation in Key Resources. Some firms resort to Innovation in the Key Resources department. We will discuss in this section how you can beat your competition by innovating in this area.

  • Innovation in Key Activities. You can also look at Key Activities and innovate in this area as well. In this section, we will see how you can do that in practice.

  • Innovation in Cost Structure. Firms, unfortunately, overlook innovations that can be done on the cost side. In this section, we will see what techniques can be used in this area and what some bold firms in this area.

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Instructor Details

Asen Gyczew

Expert in performance improvement, scaling businesses, and turning-around companies with significant experience both in management as well as in supervision of medium size companies (EUR 20 – 500 million) and startups. I have trained in person over 100 consultants, business analysts, and managers who now are Investment Directors, CEO, Partners in PE and VC funds, Sales and Marketing Directors, Operational  Directors, COO, Directors in Consulting Companies, Supply Chain Directors, Board Members, etc.


Functional experience:
performance improvement, strategy development, startups, intrapreneurship, post-merger integration and cost reduction, due diligence, turn-arounds, PMO; 

 Industry experience: SMCG (domestic appliances, furniture, ceramic tiles), FMCG (cosmetics, juice, meat), retail (electronics, convenience shops, pharmaceuticals, DIY, vending, fashion, toys), B2B (aluminum system, plywood, alcohol, reagents, loading systems), services (MRO, consulting, outsourcing), foodtech, marketplaces

Countries: Poland, Serbia, Russia, Ukraine 

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Reviews

4.7

341 ratings on Udemy

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By Adam on 4/21/2026

The course offers useful tools and insights that can be applied in real consulting work, making it valuable for both beginners and experienced professionals. It is clear, well organized, and provides practical examples that are easy to understand.

By Lukasz Makowiecki on 8/24/2025

All the information provided in this course is completely useful in everyday business.I believe I improve my knowlege after this course.

By Ramaiah Chowdary on 6/19/2025

I found the content to be very good!! The voice is lacking clarity and making it impossible to focus and understand in most of the videos

By Alex Krasny on 10/29/2024

So far, I'm getting a great deal of valuable information from the course and can clearly see how to use certain techniques to make my work better.

By Maciek Musial on 12/22/2023

This Course is the perfect starter for any novice like me, who wants to get the basic fundamentals on this topic.

By Dacota Nitti on 9/25/2023

This course was very engaging. I could easily follow along and understand each section of the course. I felt this to be very informative on the topic!

By Scott Diamond on 6/14/2023

Interestingly, some of the lessons are presented directly by the instructor, while others feature dialog presented by a voice automation tool that reads the scripted material. The material is clearly communicated by the robot version of Jeremy Irons, but it lacks a certain live-human touch that makes consuming pre-recorded content a bit more engaging. After completing 50% of the course, it's not such a big deal, but I prefer the courses narrated by the instructor.

By Diana Finta on 1/13/2023

The course is 10/10! It is structured, the information is presented very well and the examples are catchy and good to know.

By Antonio Russo on 10/20/2022

All the information provided in this course is completely useful in everyday business. I believe I improve my knowlege after this course.

By Anastas Markov on 10/27/2021

A very interesting and brilliant course. It really attracts your attention which makes you to come back again making studies fun and videos are the best part of it.

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Overall Score : 94 / 100