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Gamification

Created by: Kevin Werbach

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Course Description

Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course will teach you the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively. For additional information on the concepts described in the course, you can purchase Professor Werbach's book For the Win: How Game Thinking Can Revolutionize Your Business in print or ebook format in several languages.

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Instructor Details

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Kevin Werbach is professor of Legal Studies and Business Ethics at the Wharton School, University of Pennsylvania. A world-renowned expert on emerging technology, he examines business and policy implications of developments such as broadband, big data, and blockchain. Werbach served on the Obama Administration's Presidential Transition Team, founded the Supernova Group (a technology conference and consulting firm), and helped develop the U.S. approach to internet policy during the Clinton Administration. His books include For the Win: How Game Thinking Can Revolutionize Your Business and The Blockchain and the New Architecture of Trust. Follow him on Twitter @kwerb.

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Reviews

5.0

505 reviews in total

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By Jonattan G O on 11-Nov-19

Thank you!

By joshua f on 9-Nov-19

Relevant and easy to understand. The topics are applicable to marketing, product design and business development!

By Keng S C on 7-Nov-19

Very in-depth, robust and comprehensive. I gained more than I have expected, so much more than I can take at this moment.

By Roshan Y on 5-Nov-19

A very interesting and informative class about gamification. I highly recommend the course.

By Amay P on 3-Nov-19

I learnt a lot from this course. I would highly recommend this!

By Antoine B on 24-Oct-19

I learned a lot and had the keys in hand to directly use it at work. Thank you !

By Jose M on 23-Oct-19

Great curse and great teacher. I wish I had written notes to go over when i need to pause the learning.

By Mohsen N on 12-Oct-19

Perfect and so clear

By CRISTHIAN A G N on 8-Oct-19

Excelente curso, explica claramente los conceptos de la Gamificación y evidencia de una manera eficaz, a través de ejemplos reales, el uso responsable y ético de la Gamificación en los negocios tanto interna como externamente, Gracias Kevin Werbach, me llevo algo mucho más que importante para mi etapa empresarial.

By Manoel E F on 9-Sep-19

Very good course.

By Moisés A N C on 8-Sep-19

Excellent¡

By MARÍA D B R on 6-Sep-19

Great experience! I love the explanations of professor Kevin Werbach so clear and complete. I have had feedback everytime throughout the course through the explanations, activities and forums. All the concepts related to gamification are explained and also possible drawbacks we can find when gamifying. The future is open for us to play. Thankyou

Showing 12 of 505 reviews

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Overall Score : 100 / 100