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ChatGPT and Generative AI in Business, Management, Marketing (Udemy.com)

ChatGPT and Generative AI in Business, Management, Marketing by MTF Institute

Created by: MTF Institute of Management

Last updated July 2026

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What you will learn

  • Master ChatGPT Integration: Acquire the skills to seamlessly integrate ChatGPT into the product management workflow, from ideation to strategic planning.
  • Refine AI-Generated Deliverables: Hone the art of critically reviewing and refining AI-generated deliverables, ensuring they align with strategic objectives.
  • Apply the knowledge gained throughout the course in a hands-on capstone project, creating a personalized Product Management Portfolio using ChatGPT.
  • Craft Comprehensive Deliverables including Product Vision Boards, Business Model Canvases, Kano Models, and Porter’s Five Forces with the assistance of ChatGPT.
  • Learn to write effective prompts and refine the results for a powerful feature prioritization using the Kano Model.
  • Obtain the official MTF Institute Certificate and Student ID to verify your new skills.
  • Boost your professional visibility by adding a verified MTF certificate to your LinkedIn profile.

How it compares

Against the other 1,210 rated Udemy courses in Business on CourseDuck:

  • Rating4.5 out of 5higher than 46% of them
  • Reviews441#690 of 1,211 by number of reviews
  • Length3.9 hourslonger than 62% of them
  • Last updatedJuly 2026more recently than 77% of them

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Course Description

Welcome to course ChatGPT and Generative AI in Business, Management, Marketing by MTF Institute


Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 208 countries and has been chosen by more than 380,000 students.


Accelerate the time to market and quality of your Product Management Deliverable with our course


Unlock the Potential of AI in Product Management: A Comprehensive Journey


ChatGPT Account Creation

  • Account Creation: Understand the process of setting up your ChatGPT account, ensuring you're ready to harness the power of this revolutionary language model.


ChatGPT Prompting Framework: Crafting the Foundation

  • General ChatGPT Prompt Structure Template custom developed for Product Management: Develop a solid understanding of the fundamental structure of reuseable and extensible ChatGPT Prompt Structure Template custom developed for Product Management that drives effective prompts for Product Management deliverables in ChatGPT.

  • Sample Prompt Structures from Product Management: Explore real-world examples, gaining insights into crafting prompts for various Product Management Frameworks and models.

Product Vision Board: Unleashing Creativity with ChatGPT

  • Utilizing Sample Prompt Structure: Witness the practical application of the sample prompt structure to generate a compelling draft version of Product Vision Board.

  • Review and Refinement: Learn the art of critical review and refinement, ensuring your vision board aligns with strategic goals.

Business Model Canvas: Streamlining Strategy Generation

  • Writing ChatGPT Prompt for Business Model Canvas: Develop effective prompts for generating a detailed Business Model Canvas using ChatGPT.

  • Generating and Reviewing: Witness the power of AI in action as you generate and review a sample Business Model Canvas, refining it for strategic clarity.

Kano Model: Elevating Product Features with AI Assistance

  • Crafting Kano Model Prompts: Learn to write prompts that guide ChatGPT in generating a sample Kano Model, prioritizing product features effectively.

  • Critical Review: Understand the importance of critical review and refinement in optimizing the results from ChatGPT.

Porter’s Five Forces Model: Advanced Strategic Analysis

  • Writing ChatGPT Prompt for Porter’s Five Forces Model: Dive into the complexities of strategic analysis with effective prompts for generating a Porter’s Five Forces Model.


Who Can Benefit from this Course?

  • Product Managers and Owners: Enhance your strategic thinking, streamline and craft your deliverables with AI assistance.

  • Entrepreneurs: Leverage ChatGPT to refine your product strategies and create compelling business models.

  • Aspiring Product Professionals: Gain a competitive edge by integrating AI seamlessly into your skill set and develop your first draft Product Managment Portfolio in less than a month to showcase your potential employers.

Why Enroll in this Course?

  • Practical Skills: Acquire tangible skills that can be immediately applied in your product management role.

  • Cutting-Edge Knowledge: Stay ahead in the field by exploring the intersection of AI and product management.

  • Hands-On Experience: Engage in real-world exercises, refining your abilities to integrate AI in strategic decision-making.

Join the AI-Powered Future of Product Management

  • Instructor Guidance: Benefit from the expertise of a seasoned Product Management Coach, guiding you through the nuances of AI integration.

  • Networking Opportunities: Connect with a community of like-minded professionals, fostering collaboration and knowledge exchange.


Exclusive: The Career Accelerator Edition

Why is this course unique?

By enrolling in this special edition, you unlock three strategic career advantages:


1. Dual Certification & Direct Verification Go beyond the standard. Upon completion, you will receive not only the Udemy certificate but also the Official MTF Institute Certificate and Student ID.

· Direct Validation: You will gain access to our automated system to issue your credentials instantly directly from the Institute.

· Credibility: This independent verification adds a layer of professional authority to your CV, recognized by our global partners.


2. Portfolio Building & LinkedIn Visibility In job market, visibility is everything. We don't just teach you skills; we help you showcase them.

· Show, Don't Just Tell: We encourage you to post your course projects and case studies directly to your professional profiles.

· Career Boost: Follow our guidelines to add your new certification to your LinkedIn profile correctly. This simple step significantly improves your visibility to recruiters and demonstrates your commitment to continuous professional development.


3. Access to a Global Professional Community Education is more powerful when shared. You are not learning alone.

· Network: Join thousands of professionals worldwide who trust MTF Institute.

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Instructor Details

MTF Institute of Management

MTF Institute of Management, Technology & Finance


MTF Institute is a global educational and research institute headquartered in Lisbon, Portugal. We offer hybrid business and professional education in the areas of Business and Management, Science and Technology, and Banking and Finance.

MTF Institute R&D Center conducts research in Artificial Intelligence, Machine Learning, Data Science, Big Data, Web3, Blockchain, Cryptocurrency and Digital Assets, the Metaverse, Digital Transformation, Fintech, E-commerce, and the Internet of Things.

MTF Institute is an official partner of Deloitte, IBM, Intel, and Microsoft, and is a member of the Portuguese Chamber of Commerce and Industry and the Union of Trade and Services Associations of Lisbon.

MTF Institute has a global presence across 216 countries and territories and has been chosen by over 1 million students.


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Reviews

4.5

441 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Sandeep Chaurasiya on 4/2/2026

This is very helpful video playlist. And instructor is also explaining good.

By AKASH U on 1/23/2026

The course was too structured for a smooth flow of learning; breaking down huge concepts into parts made it easy to study.

By Richard Turner on 9/18/2025

Redefined innovation through intelligent generative strategies.

By Elias Victoria Jill on 9/15/2025

Ce cours ChatGPT and Generative AI in Business Management & Marketing est vraiment excellent ! On y apprend non seulement à utiliser ChatGPT pour générer des idées marketing, mais aussi à débuter avec des modèles comme le Business Model Canvas, Porter’s Five Forces, et la priorisation de fonctionnalités via le modèle Kano. Les explications sont claires, bien structurées, et les projets pratiques permettent de mettre en œuvre immédiatement ce qu’on vient d’apprendre. Après ce cours, je me sens beaucoup plus

By Freddy Marcelo Galindo Gonzales on 7/4/2025

El curso es interesante y la explicación es comprensible

By Md Anas Ibrahim on 5/20/2025

The course is very informative and good to enhance my skill.

By Mandem Venkatesh on 5/6/2025

It is worth spending time on this course as I have got to know a lot about AI and ChatGPT, especially in terms of Business and Marketing.

By Saniha Mehmood Ahmad on 12/21/2024

The course was great. I will appreciate you for your work .

By Muskan Ilyas on 12/21/2024

It's really an amazing course, I learn more about using ChatGPT.

By Abdul rehman on 10/19/2024

It's my first day of introduction lectures of the course and I really enjoyed it

Showing all 10 reviews on CourseDuck

Read all 441 reviews on Udemy

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Overall Score : 90 / 100