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Data Science, Analytics & AI for Business & the Real World™ (Udemy.com)

Use Data Science & Statistics To Solve Business Problems & Gain Insights Into Everyday Problems With 35+ Case Studies

Created by: Rajeev D. Ratan

Last updated November 2025

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What you will learn

  • Pandas to become a Data Analytics & Data Wrangling Whiz ensuring Data Quality
  • The most useful Machine Learning Algorithms with Scikit-learn
  • Statistics and Probability
  • Hypothesis Testing & A/B Testing
  • To create beautiful charts, graphs and Visualisations that tell a Story with Data
  • Understand common business problems and how to apply Data Science in solving them
  • Data Dashboards with Google Data Studio
  • 36 Real World Business Problems and Case Studies
  • Recommendation Engines - Collaborative Filtering, LiteFM and Deep Learning methods
  • Natural Language Processing (NLP) using NLTK and Deep Learning
  • Time Series Forecasting with Facebook's Prophet
  • Data Science in Marketing (Ad engagemnt & Performance)
  • Consumer Analytics and Clustering
  • Social Media Sentiment Analysis

How it compares

Against the other 461 rated Udemy courses in Data Science on CourseDuck:

  • Rating4.3 out of 5higher than 17% of them
  • Reviews552#225 of 462 by number of reviews
  • Length30.5 hourslonger than 89% of them
  • Last updatedNovember 2025more recently than 54% of them

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Course Description

Data Science, Analytics & AI for Business & the Real World™ 2025


This is a practical course, the course I wish I had when I first started learning Data Science.

It focuses on understanding all the basic theory and programming skills required as a Data Scientist, but the best part is that it features  35+ Practical Case Studies covering so many common business problems faced by Data Scientists in the real world.


Right now, even in spite of the Covid-19 economic contraction, traditional businesses are hiring Data Scientists in droves! 

And they expect new hires to have the ability to apply Data Science solutions to solve their problems. Data Scientists who can do this will prove to be one of the most valuable assets in business over the next few decades!


"Data Scientist has become the top job in the US for the last 4 years running!" according to Harvard Business Review & Glassdoor.


However, Data Science has a difficult learning curve - How does one even get started in this industry awash with mystique, confusion, impossible-looking mathematics, and code? Even if you get your feet wet, applying your newfound Data Science knowledge to a real-world problem is even more confusing.


This course seeks to fill all those gaps in knowledge that scare off beginners and simultaneously apply your knowledge of Data Science and Deep Learning to real-world business problems.


This course has a comprehensive syllabus that tackles all the major components of Data Science knowledge. 


Our Complete 2020 Data Science Learning path includes:

  1. Using Data Science to Solve Common Business Problems

  2. The Modern Tools of a Data Scientist - Python, Pandas, Scikit-learn, NumPy, Keras, prophet, statsmod, scipy and more!

  3. Statistics for Data Science in Detail - Sampling, Distributions, Normal Distribution, Descriptive Statistics, Correlation and Covariance, Probability Significance Testing, and Hypothesis Testing.

  4. Visualization Theory for Data Science and Analytics using Seaborn, Matplotlib & Plotly (Manipulate Data and Create Information Captivating Visualizations and Plots).

  5. Dashboard Design using Google Data Studio

  6. Machine Learning Theory - Linear Regressions, Logistic Regressions, Decision Trees, Random Forests, KNN, SVMs, Model Assessment, Outlier Detection, ROC & AUC and Regularization

  7. Deep Learning Theory and Tools - TensorFlow 2.0 and Keras (Neural Nets, CNNs, RNNs & LSTMs)

  8. Solving problems using Predictive Modeling, Classification, and Deep Learning

  9. Data Analysis and Statistical Case Studies - Solve and analyze real-world problems and datasets.

  10. Data Science in Marketing - Modeling Engagement Rates and perform A/B Testing

  11. Data Science in Retail - Customer Segmentation, Lifetime Value, and Customer/Product Analytics

  12. Unsupervised Learning - K-Means Clustering, PCA, t-SNE, Agglomerative Hierarchical, Mean Shift, DBSCAN and E-M GMM Clustering

  13. Recommendation Systems - Collaborative Filtering and Content-based filtering + Learn to use LiteFM  + Deep Learning Recommendation Systems

  14. Natural Language Processing - Bag of Words, Lemmatizing/Stemming, TF-IDF Vectorizer, and Word2Vec

  15. Big Data with PySpark - Challenges in Big Data, Hadoop, MapReduce, Spark, PySpark, RDD, Transformations, Actions, Lineage Graphs & Jobs, Data Cleaning and Manipulation, Machine Learning in PySpark (MLLib)

  16. Deployment to the Cloud using Heroku to build a Machine Learning API


Our fun and engaging Case Studies include:

Sixteen (16) Statistical and Data Analysis Case Studies:

  1. Predicting the US 2020 Election using multiple Polling Datasets

  2. Predicting Diabetes Cases from Health Data

  3. Market Basket Analysis using the Apriori Algorithm

  4. Predicting the Football/Soccer World Cup

  5. Covid Analysis and Creating Amazing Flourish Visualisations (Barchart Race)

  6. Analyzing Olympic Data

  7. Is Home Advantage Real in Soccer or Basketball?

  8. IPL Cricket Data Analysis

  9. Streaming Services (Netflix, Hulu, Disney Plus and Amazon Prime) - Movie Analysis

  10. Pizza Restaurant Analysis - Most Popular Pizzas across the US

  11. Micro Brewery and Pub Analysis

  12. Supply Chain Analysis

  13. Indian Election Analysis

  14. Africa Economic Crisis Analysis

Six (6) Predictive Modeling & Classifiers Case Studies:

  1. Figuring Out Which Employees May Quit (Retention Analysis)

  2. Figuring Out Which Customers May Leave (Churn Analysis)

  3. Who do we target for Donations?

  4. Predicting Insurance Premiums

  5. Predicting Airbnb Prices

  6. Detecting Credit Card Fraud

Four (4) Data Science in Marketing Case Studies:

  1. Analyzing Conversion Rates of Marketing Campaigns

  2. Predicting Engagement - What drives ad performance?

  3. A/B Testing (Optimizing Ads)

  4. Who are Your Best Customers? & Customer Lifetime Values (CLV)

Four (4) Retail Data Science Case Studies:

  1. Product Analytics (Exploratory Data Analysis Techniques

  2. Clustering Customer Data from Travel Agency

  3. Product Recommendation Systems - Ecommerce Store Items

  4. Movie Recommendation System using LiteFM

Two (2) Time-Series Forecasting Case Studies:

  1. Sales Forecasting for a Store

  2. Stock Trading using Re-Enforcement Learning

  3. Brent Oil Price Forecasting

Three (3) Natural Langauge Processing (NLP) Case Studies:

  1. Summarizing Reviews

  2. Detecting Sentiment in text

  3. Spam Detection

One (1) PySpark Big  Data Case Studies:

  1. News Headline Classification

One (1) Deployment Project:

  1. Deploying your Machine Learning Model to the Cloud using Flask & Heroku

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Instructor Details

Rajeev D. Ratan

Hi I'm Rajeev, a Data Scientist, and Computer Vision Engineer.  

I have a BSc in Computer & Electrical Engineering and an MSc in Artificial Intelligence from the University of Edinburgh where I gained extensive knowledge of machine learning, computer vision, and intelligent robotics.   

I have published research on using data-driven methods for Probabilistic Stochastic Modeling for Public Transport and even was part of a group that won a robotics competition at the University of Edinburgh. 

I launched my own computer vision startup that was based on using deep learning in education since then I've been contributing to 2 more startups in computer vision domains and one multinational company in Data Science.

Previously, I worked for 8 years at two of the Caribbean’s largest telecommunication operators where he gained experience in managing technical staff and deploying complex telecommunications projects.

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Reviews

4.3

552 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Tatev Tonoyan on 8/3/2026

I think that the course theoritical part is very full and useful, but the programming part was vage and because of not deep and meaningful introduction every next programming tool and function is becoming even more difficult to understand.

By Ann D Bagchi on 12/29/2024

Great explanations and content. The instructor is really excellent. The only thing that would make the course better is to experience it live. Excellent!

By Seyi Akinleye on 9/18/2023

I am happy that I purchased this course. It took me a lot of time searching in Udemy to finally arrive at this course, which happens to be the most comprehensive among its peers. With so many projects to handle in this course coupled with other learning, it's obviously a great buy at little or 'no' price paid for this course.

By Grzegorz on 8/27/2023

Perfectly explained everything. After going through 1/4 of the course, I think it deserves a maximum rating. I only hope that the author will maintain such a high level....

By Armando Gutierrez on 2/2/2023

I love this class an simple to understand the process of learning this tremendous tool. I'm really happy because I bought this course even long time ago however is time to start learning now!!!

By Marcel S. on 5/21/2022

I really like the unique compilation of business and real-world examples. As I'm working in a business environment, the course content matched pretty much the case studies I was looking for. Unfortunately, the teacher is scrolling a lot without a reason and there's some frenetic cursor movement which makes it hard to focus on the content. If this would be my really first course on Data Science I'm afraid I would get lost due to the "hectic" screen motions, but it's OK to grasp some refreshers and business-specific details. It'd be also appreciated if coughing and other annoying sounds would have been removed since it is a bit unpleasant while following the course for a longer time. Good and well-structured content, but teaching style needs some improvement which will be hopefully considered for any updates.

By Duncan Anderson on 8/13/2021

There's a lot of great content in this course but don't expect in depth explanations of any of it. It covers a lot of what you need to know, but just the surface level. The whole probability section was 20 minutes - doesn't really seem like he understands Bayes Theorem himself. That said, all of the project examples are really great resources to have as reference points for certain code blocks.

By George Garcia on 6/9/2021

This instructor's lectures are better than other Udemy courses I've taken, but there are no introductory exercises that I can see. (For a better introduction for Python, stats, etc. check out 365 Careers' Data Science Course 2021). I do like using Colab in this course, and the instructor's videos are easier to follow along than some of the other Udemy courses. Very often the instructor makes references to real-life scenarios and imparts wisdom and recommendations about data science, which is very welcome for newbies like me. Overall, the instructor's notebooks are easy to follow, he's very knowledgeable and his delivery style better than most. Well done!

By David Haertzen on 2/7/2021

Great examples. Excellent presentation voice and visuals. Well organized. Great value - 35 projects in one course. One improvement - add navigation to presentation slides PDF.

By Fraser Duncumb on 1/18/2021

This isn't a course for beginners. Rajeev is clearly very knowledgable and very intelligent, but unfortunately this translates to a slightly scatty, unfinished course. "We'll learn more about this later, no, actually I'll just tell you now" could be a suitable catchphrase! More than once, the lecture starts, only for a mispoken word to mean that Rajeev immediately starts the lecture again, but these errors haven't been cut. The introduction to Python is very quick, if you haven't programmed before I would hazard that you would be lost for most of the rest of the course. That said, this is a very in depth course that provides information often missing from other courses. Personally, I started with Automate the Boring Stuff with Python by Al Sweigart, then the Data Science Course from 365 Careers, which is very polished, but misses out a lot of details, so I came to this course for its real world examples. A little bit of polish would go a long way with this course, but overall it is worth purchasing.

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Overall Score : 86 / 100