Delivering Bad News To Customers: Sales And Customer Service (Udemy.com)
How to professionally deliver bad news to customers if you work a sales, customer success, or a customer service role
Created by: Alex Genadinik
Last updated August 2026
What you will learn
- Learn to say no in a professional way
- Learn to offer well-explained alternatives that keep customers happy
- Handle yourself with class and grace at all times
- Have your business brand associated with class and grace
- Impress customers with your transparency, sincerity, and honestly
- Learn to gracefully deliver bad news if you did something wrong
- PERSONALIZED HELP from the instructor: Join OFFICE HOURS Zoom call with the instructor and students to ask questions directly
- WORLD-CLASS student support: I answer 99% of student questions within 24 hours
How it compares
Against the other 1,210 rated Udemy courses in Business on CourseDuck:
- Rating4.5 out of 5higher than 46% of them
- Reviews1,593#348 of 1,211 by number of reviews
- Length0.8 hoursshorter than 93% of them
- Last updatedAugust 2026more recently than 86% of them
Course Description
Lean to say no to customers or deliver bad news to them in a sensible, professional, transparent, and respectable way that impresses, builds trust, and builds positive aspects of your relationship with them for the long term.
LEARN THE NICE, BUT PROFESSIONAL WAY TO SAY NO
Even though you aim to please your customers, you'll sometimes find yourself in a situation in which you must say no. So instead of blatantly saying no, you must wrap that "no" in many yeses.
I'll show you how to acknowledge your customers views and desires to make them feel respected and heard. I'll also show you how to structure the "no" in order to offer viable existing alternatives, and work with them to ultimately end up with a solution that placates their concerns or needs.
USE CUSTOMER EDUCATION TO COME UP WITH VIABLE MIDDLE GROUNDS
Sometimes customers make wild requests because they are not expert in your field. That's why you are the service provider and they are the customer. If you take the time to educate them on the best standard approach, they may appreciate it, and retract their unreasonable demands.
WHAT IF YOU HAVE TO DELIVER BAD NEWS?
Sometimes you just make errors that you have to inform your customers of. It can feel scary to do so, but being transparent and honest is often the best approach. I'll show you how to handle situations in which you must deliver bad news so you do it gracefully, and with minimal negative impact.
Invest in your future! Enroll today!
Instructor Details
- 4.5 Rating
1,593 Reviews
Alex Genadinik
One of the best teachers in the world because I teach with my heart. I help people get real results, many of whom have reached 7- and 8-figure businesses that I transparently showcase in my courses.
INSTRUCTOR BACKGROUND
3-time bestselling Amazon author, 20 years of successful entrepreneurship experience. Passionate instructor caring deeply about helping students reach full potential.
A number of my books are used in major US universities and high schools.
My current professional interests include Emotional Intelligence and productivity. I am constantly exploring ways to accomplish more with less time.
Additionally, I am interested in SEO, digital marketing, and creativity.
Originally from Ukraine.
COMMITMENT TO STUDENT SUCCESS
I go the extra mile to help students.
Education is more than acquiring knowledge or getting a job. True education is a beautiful experience, enriching your inner life while making your dreams a reality.
Invest in yourself, and give yourself the gift of elevating your life with world-class education, assisted by a caring and experienced instructor who supports you on your journey.
TEACHING AND COACHING HIGHLIGHTS
- 20+ time Udemy bestselling instructor.
- 10+ years of teaching experience.
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Reviews
By Robyn Martin on 9/23/2026
This course is very useful and more people should look at it.
By Ashish Saha on 9/8/2026
Delivering Service No is required by business and the best way is to find a middle ground where the customers expectation could be partially met along with the business profitability.
By Anand Karanam on 8/29/2026
Wonderful and useful information
By Shaik Nafeez on 8/25/2026
I found this course very useful and relevant to my job.
By Karla Villalobos Beltran on 8/21/2026
Facil de entender, buen tono de voz, ejemplos muy claros.
By P Uma Maheshwar Prasad on 4/16/2026
thanks for information,
By Eugene Joseph Shields on 3/27/2026
Enjoyed the instruction and helpfulness.
By Androniki Serafeimidou on 3/3/2026
This mainly applies to sales, not to operations support
By April Perez on 3/3/2026
This doesn't help in our industry. For instance, Customer service reps can't change pricing or offer discounts. They are only capable of quoting turn times and that is particular to the material the customer is purchasing. How do we say no to a customer that is ordering material and want it in an unrealistic timeframe considering our work load.
By Anonymized User on 1/19/2026
Great course very informative
Quality Score
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Overall Score : 90 / 100












