Design-Led Strategy: Design thinking for business strategy and entrepreneurship

( 45 Reviews )

Created by: Eric Knight

Quality Score

Content Quality

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Course Depth & Coverage

Overall Score : 92 / 100

Course Description

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments.The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get 'stuck' in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what 'design strategy' is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia's newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank's CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization.

Time: 11h

Instructor Details

Eric Knight

4.6 Rating
45 Reviews

Eric Knight is an Associate Professor of Strategic Management and Innovation in the Discipline of Strategy, Innovation & Entrepreneurship at the University of Sydney Business School. Eric's research focuses on corporate strategy and regional innovation from a social practice theory perspective. He has published widely in prestigious journals such as Strategic Management Journal, Journal of Economic Geography, Economic Geography, Regional Studies, and Organization Studies, and has received several awards and fellowships for his research. He is also active in management education, having won the Dean's Citation for Outstanding Teaching on several occasions. Amongst his teaching expertise, Eric leads the 'Design Strategy' unit within the capstone to the University of Sydney's MBA. The unit sits at the intersection of corporate strategy and engineering design, has deep engagement with industry and government partners, and has resulted in several spin-offs and corporate entrepreneurship engagements.

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Reviews

4.6

45 total reviews

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By Geeta R on 10-Jun-19

The case studies were really helpful. It would have been more interesting and informative to learn different type of business models for different lines of business.

By Greg K on 1-Jul-19

Excellent insight and tools for turning Design Thinking into Strategy. Easy to follow pace and clear course materials. Going to look for more...

By Cam M on 27-Aug-19

Very informative with up to date case studies. Would recommend to any entrepreneur, product manager, or designer.

By GeneviÃƒÂ¨ve G on 5-Aug-19

TrÃƒÂ¨s bien conÃƒÂ§u. Chaque ÃƒÂ©tape inclut diffÃƒÂ©rentes approches d'apprentissage (vidÃƒÂ©o, quiz, devoirs et travail de rÃƒÂ©flexion). J'ai vraiment apprÃƒÂ©ciÃƒÂ© ma formation.

By SAJITH M P on 16-May-19

Good Material , Good discussions & Examples were very relevant & Enjoyed the Learning process. This is my first Certification from Coursera :)

By Denis F d S on 8-May-19

Very good and practical. Even though it's a virtual course, thought it was really interactive.

By Phani K on 21-Jul-18

A Good course which can give a detailed introduction about Design Thinking. The assignments can be made still tough .

By Charles L on 20-Aug-18

Interesting content, but still not entirely sure how the concepts of design thinking and corporate trategy really gel together.

By Harul M on 6-Mar-19

Very good course for a solid introduction on design thinking for business strategy.

By Andy R on 11-Feb-19

Clear video, concise!

By TAM H Y on 9-Feb-19

A good introduction to Design Strategy.

By Alejandro L on 22-Mar-19

The course was great but I wish it had dug a bit deeper into how to use the BMC and how to use the Value Proposition Canvas, which are key tools to understanding the business and taking action.