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Design-Led Strategy: Design thinking for business strategy and entrepreneurship

4.6
45 reviews

Created by: Eric Knight

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Course Description

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments.The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get 'stuck' in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what 'design strategy' is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia's newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank's CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization.
Read More product length iconTime: 11h

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Instructor Details

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Eric Knight is an Associate Professor of Strategic Management and Innovation in the Discipline of Strategy, Innovation & Entrepreneurship at the University of Sydney Business School. Eric's research focuses on corporate strategy and regional innovation from a social practice theory perspective. He has published widely in prestigious journals such as Strategic Management Journal, Journal of Economic Geography, Economic Geography, Regional Studies, and Organization Studies, and has received several awards and fellowships for his research. He is also active in management education, having won the Dean's Citation for Outstanding Teaching on several occasions. Amongst his teaching expertise, Eric leads the 'Design Strategy' unit within the capstone to the University of Sydney's MBA. The unit sits at the intersection of corporate strategy and engineering design, has deep engagement with industry and government partners, and has resulted in several spin-offs and corporate entrepreneurship engagements.

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Reviews

4.6

45 reviews in total

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By Manali K on 9-Nov-19

A great source of learning and understanding the basics of Strategic Design management

By NESIMA S on 4-Nov-19

very nice course, than you coursera

By Fady I on 11-Sep-19

Great one, totally recommended.

By Cam M on 27-Aug-19

Very informative with up to date case studies. Would recommend to any entrepreneur, product manager, or designer.

By Jitesh J on 20-Aug-19

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.

By Rhema B D P on 16-Aug-19

Had an amazing time learning Design-Led Strategy, how it's used in corporate strategy

By Geneviève G on 5-Aug-19

Très bien conçu. Chaque étape inclut différentes approches d'apprentissage (vidéo, quiz, devoirs et travail de réflexion). J'ai vraiment apprécié ma formation.

By Sachin S on 25-Jul-19

Fantastic experience of learning. Very focused and objectively defined course contents.

By Rajesh P on 23-Jul-19

It was my pleasure to go through the course, the content of the course has been well thought through, quality of the videos were too good. If offered enough opportunity to do home work. I feel worth attending the course to update on the fundamentals of design thinking,. One suggestion....The course is still one way, can you make it interactive (involving facilitator) , may be new dimension to e learning.

By Homero G F N on 15-Jul-19

Very good content and structured

By Siddarth D on 8-Jul-19

Very cleanly designed with good explanations for all the modules. I feel having a few more actual worksheets to fill out would be even more effective but the information presented was extremely helpful.

By Mateusz K on 3-Jul-19

Course description claims it to be intermediate. Unfortunately this course is pretty basic. Might be good for beginners that never heard about Business Mode Canvas or Design Thinking. If you know anything about those, then you should skip this course. There is enough content for long blog post plus two real life cases. Which are good idea but are presented in very shallow manner. Instead, for example, presenting how prototypes progressed, speaker just says that they started with one prototype and end with seven and how much they learned from it.

Showing 12 of 45 reviews

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Overall Score : 92 / 100

Design-Led Strategy: Design thinking for business strategy and entrepreneurship
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  • Video Duration: icon 11h
  • Price: Free
  • Provider: icon Coursera
  • University: icon The University of Sydney
  • Language: icon English
  • Certificate: icon Yes

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