Economics: Price Elasticity Shaping Market Dynamics (Udemy.com)
Economics: How Changes in Prices Influence Market Behavior Through Demand, Supply and Decision-Making
Created by: Evrim Kanbur
Last updated March 2025
What you will learn
- Having a deeper understanding of elasticity, one of the key metrics of pricing
- Quantitative analysis and qualitative factors that influence price elasticity
- Business aspect of price elasticity considering pricing decisions, total revenue, cost and tax incidence
- Business strategies related with pricing decisions to maximize revenue related with elastic and inelastic demand
How it compares
Against the other 503 rated Udemy courses in Teaching & Academics on CourseDuck:
- Rating4.7 out of 5higher than 74% of them
- Reviews277#320 of 504 by number of reviews
- Length1.6 hoursshorter than 79% of them
- Last updatedMarch 2025more recently than 64% of them
Course Description
Economics Price Elasticity Shaping Market Dynamics:
How Changes in Prices Influence Market Behavior Through Demand, Supply and Decision-Making.
Dive into the world where economics meets business strategy! Understand how elasticity influences the market forces of demand and supply and the crucial business decisions around pricing, revenue, sales forcasting, market share and more.
Discover how companies determine their price points and how policymakers set taxes on products or services. From micro to macro economics settings, elasticity is the key concept that governs these decisions.
WHAT YOU'LL LEARN
This comprehensive online course will guide you through the entire elasticity spectrum, from its role in economics to its impact on business strategies. We break down the concept of elasticity into three crucial chapters:
Price Elasticity of Demand: Understand what Price Elasticity of Demand (PED) is, learn to calculate PED using two formulas, and explore the factors that affect PED and other demand elasticities.
Price Elasticity of Supply: Discover what Price Elasticity of Supply (PES) is, learn to calculate PES using two formulas, and investigate the factors that impact PES.
The Business Aspect of Price Elasticity: Delve into why businesses need to understand their products' or services' elasticity. Learn how Price Elasticity aids in sales forecasting, pricing, and non-pricing strategies. Understand the relationship between elasticity, total revenue, cost, tax incidence, and explore the business aspect of other price elasticities. You'll also get insights into the common mistakes managers make with price elasticity.
Case Studies: Get access to articles and short case analyses on elasticity of various products and services.
As a bonus, we've included a comprehensive PDF notes document summarizing all the key points discussed in the course, alongside relevant articles.
IMPORTANT NOTE
While this course provides comprehensive insights into elasticity, it is not a complete course on pricing. It focuses on elasticity—one of the most critical and often misunderstood metrics of pricing decisions.
Why Learn From Me?
With 15 years of experience in the business world, including managerial positions in multinational companies, as a business owner, lecturer, and consultant, I bring first-hand experience in pricing decisions and economic analysis of price elasticity in tech-related industries. My courses are consistently highly rated by students for their engaging nature and ability to simplify complex concepts. I look forward to welcoming you to this group of satisfied students as we delve into one of the fundamental metrics for pricing.
Who is the target audience for this course?
Anyone involved in selling—whether it's products or services, online or offline—marketing consulting, strategy, management will find this course invaluable. If you want to understand both the quantitative and qualitative factors of your product's or service's elasticity and how to maximize your total revenue using this crucial metric, this course is for you.
Enroll now and empower your business and career with a deep understanding of elasticity!
Instructor Details
- 4.7 Rating
277 Reviews
Evrim Kanbur
Evrim is a multifaceted professional based in Shanghai, thriving as an entrepreneur, lecturer, economist, and consultant. Her passion extends beyond traditional classroom teaching, reaching over 100,000 students both in person and online over a remarkable 15-year career.
ECONOMIST
Evrim's dedication to excellence in economics education spans over a decade. Teaching Economics at international schools and respected universities in Shanghai, she's taught and helped over 100,000 students, both online and in traditional classroom settings. Specializing in IB, A level, and AP level Economics, her expertise has not only reached aspiring scholars but also professionals from across the globe. From the big four consulting firms to FAANG (Facebook, Amazon, Alphabet (Google), Netflix, Apple), her online courses have empowered a wide array of individuals, providing them with the skills needed to navigate the complex world of economics. With a BA in Economics and an MA in Banking, Finance, and Risk Management from Istanbul University, Evrim continues to inspire and educate, transforming the way economics is taught, learned and applied.
KEYNOTE SPEAKER
More courses by Evrim Kanbur
Economics: Market Forces of Demand, Supply and Equilibrium (2026)
4.6 (22,410 Reviews)
Provider: Udemy
Time: 11.6h
$59.99
Effective Presentation and TED like Public Speaking (2025)
4.5 (3,259 Reviews)
Provider: Udemy
Time: 1.3h
$11.99
Economics: Ten Strategic Principles Shaping Businesses (2024)
4.4 (906 Reviews)
Provider: Udemy
Time: 54 mins
$34.99
Economics Policy Analysis Through Supply and Demand (2025)
4.5 (105 Reviews)
Provider: Udemy
Time: 54 mins
$44.99
More Teaching & Academics courses
GMAT Focus | Quantitative| Master Math Course | 2026 Updated
5.0 (854 Reviews)
Provider: Udemy
Time: 55.3h
$11.99
Speed Reading MACHINE 5.1: How To Read 307 Books In 2026
4.9 (1,386 Reviews)
Provider: Udemy
Time: 7.2h
$12.99
GRE Quantitative Prep | Master Math Course | 2026 Updated
4.9 (980 Reviews)
Provider: Udemy
Time: 59h
$10.99
IELTS Pro: Reading | Writing | Listening | Speaking (2026)
4.9 (799 Reviews)
Provider: Udemy
Time: 30.4h
$10.99
Reviews
By Christine on 2/16/2024
Illustrations in the course are very helpful in understanding the elasticity so, thank you for putting in the extra work for making these complicated concepts as simple as possible for us. With the detailed knowledge shared, I’m able to analyze the markets I’m assigned to at work with much ease.
By Tatsuhide Kanenari on 5/14/2023
Yes, very easy to understand the key points and graphics help greatly
By Ajay Aadhithya Chandrasekaran on 3/27/2022
Much gratitude to the teacher for preparing this course, and helping me learn about these concepts. Here are my honest thoughts about this course: - Concepts were clear and delivered in easy to digest byte sized nuggets. - The structure was good and the teacher's pace is suitable even for non-native English speakers like myself. - I am an engineer, and not an economist or a finance major, and so, this course has helped me in understanding the basic forces/factors that influence the price of goods in the market. - The lifetime access from Udemy helps in case I need a quick recap of anything. Cons: There are no major cons, except for one small gripe. I had some difficulty in grasping certain words initially owing to how they were pronounced by the teacher. It took me a couple of videos to get used to them, and I think they will no longer be an issue if I learn more from this teacher as I am now used to them. Important note to future learners/students: Please learn about the concepts surrounding Demand before you do this course. That will help you a lot in understanding and appreciating what you learn from this one.
By Andy Ting Pang Chong on 1/17/2021
Its basically a textbook refresher course which helps to understand the concepts of Price Elasticity which you basically can google it yourself. But I thought that the course was straight to the point, easy to follow and well structured. If only there were more insights on how companies go about setting their price and how do they measure time-to-time with real life examples, it would be perfect.
By Anonymized User on 3/2/2020
I really enjoyed this course. The practice tests were well written to test the learning of the content of the course. So many times with online courses, the tests are too easy or too targeted on the knowledge instead of the learning.
By Moaz Farid on 4/10/2019
The Tutor provides a great detail about the topic along with good notes! This course is in my Recommended List.
By Susan Page on 2/15/2018
I learnt a lot about elasticity thanks to this course, not only the theoretical part but also the business aspect that is not taught in colleges. This is the most complete course I've seen in elasticity. I've already started to use the knowledge taught here in my business. Highly recommended not just to students but also to entrepreneurs and marketers.
By Chrisitna on 2/14/2018
I really love the course, super informative and detailed. I got a way better understanding of Price Elasticity now and I can talk intelligently on this topic! Evrim is very clear and detailed in the explanation with case studies and all sorts of examples. Highly recommend it! ;)
By Kerem Sertbel on 2/10/2018
Definitely to-the-point with many many real world examples! If anyone interested in these topics, this is certainly the place. The instructor, Evrim, explains it all in a very simple and energetic way that keeps you on the track. I personally enjoyed this course and learned many things. I totally recommend this wonderful course to anyone interested.
By Jason Kansy on 2/5/2018
I used to have difficulty in understanding the elasticity on its own but this course is a great source for not only having a deeper understanding about the concept but also showing you the practical part about it in the business world too. Clear explanations and engaging delivery definitely kept my attention! Thank you.
Quality Score
No CourseDuck member has rated this course yet. Taken it? Give each part a thumbs up or down.
Overall Score : 94 / 100










