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Emotional Design Thinking & Design Psychology Masterclass (Udemy.com)

A power-packed masterclass on emotional design thinking and design psychology from Starter to Guru !

Created by: Omer Masood Qureshi

Last updated October 2025

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What you will learn

  • Design Psychology: The roots of design psychology and its practical applications in design.
  • Emotional Design: How to add an emotional experience to design, how to enhance it using other elements and how to maintain design coherence.
  • Design Thinking: Understanding and adding an X factor appeal in design. Understanding conscious and unconscious appeal
  • Jargon: Terminologies of design psychology, major theories, notable cases in history, case studies which enable students to better present their case in the boardroom and offer expert opinions.
  • Design Evaluation: Evaluation and prediction of the potential of a designs to become a market success.

How it compares

Against the other 53 rated Udemy courses in Design Thinking on CourseDuck:

  • Rating4.1 out of 5higher than 1% of them
  • Reviews137#45 of 54 by number of reviews
  • Length1.1 hoursshorter than 90% of them
  • Last updatedOctober 2025earlier than 58% of them

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Course Description

This course has been designed by consulting cutting edge research on the novel subjects of emotional design, design thinking and design psychology. This power packed training has the potential to give students a whole new perspective on design. All types of designers (UX, Product, Industrial, Graphic, etc..) and marketing and creative managers who have an inquisitive eye can benefit from this training. The first part of the course starts with the very origins of emotional design and psychology. The second part covers how humans connect to design. The third part practically applies all theories in design, citing cases and solved examples. 

The project is a combination of various tasks covering all the video lectures.

  1. Think & Observe 10 designs around you. Consciously try to note what sensation transference they give to the consumers. Write down at least 5 feelings per design.

  2. Study Ford Edsel and figure out the reason for its failure from a design technology perspective.

  3. Take any 5 products, search for a female version of the product, search for a male version and correspond them to the age, gender and status these objects have been created as.

  4. Write down a functional design briefs, user profiles and psychological design briefs for the following items: (minimum 200 words each)

    • An office table

    • A home juicer

    • A handbag

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Instructor Details

Omer Masood Qureshi

Dr Omer M Qureshi is a PhD in Design and Crash worthiness from the Enzo Ferrari School of Automotive Engineering. University of Modena, Italy. He has been part of of several automotive design and industrial design projects and has worked with the leading design houses  including the Ferrari MillieChille Lab and Dappolonia Spa. In Italy and AEDesign in Pakistan. He now runs his own design and crash-worthiness consultancy called Automotive Design and Crash-worthiness Research.

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Reviews

4.1

137 ratings on Udemy

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By Rabia Sultana on 3/27/2025

I enjoyed the course and came to know a lot of things that people consider while designing products and why some products become a huge success and others fail. There is always a hidden meaning behind how a product is shaped and the way human minds work is always amazing to learn. Thanks for showing that side (rightly fit into just 1 hour).

By Lara Fouche on 9/27/2023

I enjoyed the course mostly but I do agree with someone eleses comments that the hetronormative construct is outdated and that this decreased the quality of the course for me . I would've liked to know more about colour theory but that is not a huge turnoff as I could get that from a different course . Thank you

By Pekka Stenlund on 8/30/2023

I design digital services and customer experiences, not physical objects, so this wasn't content-wise the best fit for me. But I liked the energetic and engaged style of the teacher. And there were some valuable concepts presented, which made me think how to improve in my designing.

By Suraj Bhatia on 11/8/2022

I found the topics interesting and appreciate how they relate to various types of design. However, I think some examples can be updated. Many examples are heteronormative and in my opinion don't represent current and future thinking in some sectors of design (fashion, product, interior and architectural). I was also very turned off by the use of Hitler as an example, although I understood the connection to the topic. I'm sure there are other examples that don't remind of us of such a terrible time in history.

By Anthony Verre on 7/25/2022

I think that this should be reframed as a 101 course in design as opposed to a masterclass. The information is high-level and never really dives into deeper explanations of emotional or psychological consumer behaviors. Also, the sound effects are a bit overkill. I would like to see those toned down in future iterations.

By Agnieszka Suder on 1/15/2022

Short but intensive, I'm pleased.

By Huzaifa Arshad Awan on 9/20/2021

This is a great course for anyone trying to design products and services and wants to go deeper into the psycology of how human preceive design. This course also gives great examples of successful and unsuccessful design and goes into possible reasons. I would highly recommend it!

By Gayatri Poojary on 4/28/2021

Though am not too much involved in designing & marketing, just by the trailer got attracted towards the course and let me thank Dr. Omar for creating such beautiful and easy to understand contents for student like us.... This will really help me not only in my career but also on personal level for sure. Thanks once again for sharing this with your super *national geographical* voice tone. It was so soothing with those background sounds.

By Muhammad Umar on 2/6/2021

The content is very intriguing and the instructor nails to effortlessly wield it with real life, everyday examples while articulating the basic concepts of the course. Not only design engineers/professionals can benefit from this course, but a much larger audience of curious minds would find this course interesting. Would recommend to all!

By Nabeel Asim on 1/11/2021

I always thought good design can't be something you may stumble upon while trying different things. This is a great first step for me towards understanding the science behind good design. The instructor explain the topics well and the course is easy to follow. Would recommend to anyone interested in the subject!

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Overall Score : 82 / 100