Employer Branding for Talent Acquisition (Udemy.com)

HR is becoming marketing - learn how to accelerate your business and career by riding this trend

( 94 Reviews )

Created by: Phillip Strazzulla

Produced in 2018

What you will learn

Build an effective employer branding strategy that focuses on ROI.
Understand modern candidate behaviors, and how employer branding plays a role in attracting/converting the right people
A toolset that you can use to start building your brand today

Quality Score

Content Quality

Video Quality

Qualified Instructor

Course Pace

Course Depth & Coverage

Overall Score : 78 / 100

Course Description

Recruiting is becoming more like marketing each day. Talent acquisition teams now need to have a strategy for everything from video to SEOto social media, or else risk getting left behind.

More than that, individuals must learn about these new trends in the recruiting space or risk having their own careers stagnate.

This course is first and foremost for HRand talent acquisition professionals who want to master employer branding in order to help their organizations attract the best talent, and to propel their own careers.

In this course, we'll cover why employer branding matters in the age of transparency, how organizations can build their brands both with large and small budgets, and how to track the effectiveness of your employer branding efforts.
Who this course is for:
HR and talent acquisition professionals who want to learn more about employer branding and how to enhance their company's talent brand.
Marketing professionals who are looking to support their HR teams in building the employer brandC-level executives who want ta better understanding of employer branding, and how their organization should be leveraging this concept to attract the best talent

Time: 1.5h

Instructor Details

Phillip Strazzulla

3.9 Rating
94 Reviews

Hi, my name is Phil.
Igrew up in a small town south of Boston where I was kind of obsessed with winning a wrestling state championship.
Afterwards, Iheaded out to NYC for college, worked for a global venture capital firm, and then came back to Boston to get my MBA at Harvard Business School.
I'm a self taught programmer, and generally speaking love to learn and teach.
My goal is to take what I've learned as the founder of NextWave Hire and translate that into actionable information for HR and marketing professionals

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Reviews

3.9

94 total reviews

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By Claudia Marques Miguel Barbosa on 12/6/2020

Curso interessante, porm muito superficial e a legenda no fiel ao que est sendo dito.

By Elizabeth Gunnell on 11/10/2020

Well presented and easy to follow along for an entry-level "recruiting operations" individual coming from recruiting.

By Niza Charabati on 10/19/2020

Very good course, it is targeted to bigger companies, math was a bit off my leaggue, as my company has only 300 employees ... but really interesting data and analysis

By Papanastasopoulos Nikolaos on 10/10/2020