Employer Branding for Talent Acquisition (Udemy.com)
HR is becoming marketing - learn how to accelerate your business and career by riding this trend
Created by: Phil Strazzulla
Last updated August 2018
What you will learn
- Build an effective employer branding strategy that focuses on ROI.
- Understand modern candidate behaviors, and how employer branding plays a role in attracting/converting the right people
- A toolset that you can use to start building your brand today
How it compares
Against the other 41 rated Udemy courses in Branding on CourseDuck:
- Rating4.5 out of 5higher than 58% of them
- Reviews2,867#9 of 42 by number of reviews
- Length1.4 hoursshorter than 75% of them
- Last updatedAugust 2018earlier than 87% of them
Course Description
Recruiting is becoming more like marketing each day. Talent acquisition teams now need to have a strategy for everything from video to SEO to social media, or else risk getting left behind.
More than that, individuals must learn about these new trends in the recruiting space or risk having their own careers stagnate.
This course is first and foremost for HR and talent acquisition professionals who want to master employer branding in order to help their organizations attract the best talent, and to propel their own careers.
In this course, we'll cover why employer branding matters in the age of transparency, how organizations can build their brands both with large and small budgets, and how to track the effectiveness of your employer branding efforts.
Instructor Details
- 4.5 Rating
2,867 Reviews
Phil Strazzulla
I started my career in VC at Bessemer before getting my MBA at Harvard Business School. From there, I started my career in the HR space first in employer branding, and now in the HR Tech arena. I currently serve as our Head of People, and spend a lot of my time helping HR teams to find and buy the right Tech.
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Reviews
By Nathalie Labia on 12/17/2025
Excellent course, very thorough. I wonder when it was created, and if the social media recommendations are still up to date. I'd have loved to hear more about Instagram strategies. The subtitles are a little bit funky (automated) but other than that, the explanations and the content are extremely rich, simply explained, there's plenty of great strategies and examples to draw from. a very good introduction to all aspects of Employer Branding.
By Alison Sower on 6/12/2025
The topics in the second portion were very useful to me in a leadership role, I wonder if the social media aspect (specifically regarding Facebook) are still up to date with how quickly our field is advancing and our audience in how they consume information. The first half was a good refresher and reminder to stay current and focus on how we advertise just as much as how we approach our candidate pools.
By Aida Sarai Alonso Larsson on 6/8/2025
It was short and sweet. The course had useful information on how to begin an Employer Branding strategy and why it is important to do so. The information is presented well, and the instructor is knowledgeable about the topic. My only suggestion for future updates will be to fix the audio, as sometimes his voice is too far away. But overall, this course is a great introduction to Employer Branding.
By Petra Dopar on 7/31/2023
This course is a good match for anyone who is already in recruitment or it is just at the beginning of their career. I liked given formulas for calculating ROI. Also, I believe this course gives a great reminder on how important employer branding activities are in TA. Some links and examples are outdated so I would suggest refreshing the content.
By Desiree Smith on 2/10/2023
Truthfully, I was expecting the content to be more fluff, but the detail has been insightful and I appreciate the math breakdown for traditional versus microsite applicants as it helps provide better understanding and how that change is measured.
By Manjit Debnath on 3/20/2021
Very thoughtful and well curated course to help beginners getting started with employer branding. Supplementary materials and readings helped in thorough understanding of the concepts. Thanks to the creator of the course and Udemy for developing and providing this amazing course.
By Claudia Marques Miguel Barbosa on 12/6/2020
Curso interessante, porm muito superficial e a legenda no fiel ao que est sendo dito.
By Elizabeth Gunnell on 11/10/2020
Well presented and easy to follow along for an entry-level "recruiting operations" individual coming from recruiting.
By Niza Charabati on 10/19/2020
Very good course, it is targeted to bigger companies, math was a bit off my leaggue, as my company has only 300 employees ... but really interesting data and analysis
By Papanastasopoulos Nikolaos on 10/10/2020
Difficult to implement what you have learnt.
By Maria Margareth Hutabarat on 10/2/2020
clear enough
By Zoheb Ahmed on 9/21/2020
Good and informative course and lot of insights and ideas to improve the employer branding
Quality Score
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Overall Score : 90 / 100






