Entrepreneurship 2026: 31 Startup Business Models Explained (Udemy.com)

31 Types of Startup business model course is specially designed by analyzing more than 500 Startup unicorns and big tech companies worldwide.

This course is helpful for Entrepreneurs, Product Managers, Growth hackers, and Management students to build a business model framework for their business growth. We will be starting our journey with a basic definition and business model canvas and then switching gears to some advanced topics like network effect, hook and bait kind of business model. The last section of the module will further help you in understanding various strategies used by companies on a large scale.

Section 1 Introduction to Business Model

1. What is a business model

2. Business Model innovation

3. Business Plan Vs Business Model

4. Types of startup

Section 2 Business Model Basics

1. Business model definition

2. Business model canvas

3. Business model innovation

Section 3 Freemium and Subscription Business model

1. Freemium Business Model - Canva

2. Pro and Cons of Freemium Business Model

3. What is Subscription Business model - Netflix & Shopify

4. Pro and Cons Business Model

5. Cross-selling in Subscription Business Model

6. Assignment

7. Freeterprise Acquisition strategy

Section 4 Marketplace and Aggregator Business Model

1. What is Platform?

2. Intro to Marketplace business model - Amazon

3. How to build a Marketplace business Model

4. Introduction to Aggreggator business model

5. Aggregator Vs Marketplace business model

6. Assignment - Platform Business Model

7. Introduction to Network effect - Uber

8. Types of Network effect

9. Network effect and Business Moat

Section 5 Various Software Business Models & Pricing Strategy

1. Introduction to Pay-as-you-go business model - AWS

2. Amazon's AWS pay-as- you go pricing

3. Benefits & Disadvantage of Pay-as-you go

4. What is an API?

5. Types of API licensing business model - Stripe

6. What is open source ?

7. Types of open source business model - Firefox

8. What is blockchain technology

9. Blockchain business model - Ethereum

Section 6 Logistic Business Models

1. D2C business Model - GymShark

2. Click to Brick Store - Warby Parker

3. Omnichannel business Success Metrics

4. Dropshipping business model

5. Third Party Logistic business model

6. What is Last mile delivery

7. Quick commerce - A new trend in the last mile delivery

Section 7 Affiliate marketing business model

1. What is Affiliate marketing ?

2. Benefits of affiliate business model

3. How Affiliate marketing work under the hood?

Other business model and Pricing Strategy

1. Types of Fintech Business Model

2. Razor blade pricing model

3. Crowd sourcing business model - Kickstarter

4. Cloud kitchen business model

5. Edtech business model

6. Franchises business model - KFC

7. Brokerage business model - Robinhood

8. Octopus business model - OYO

9. Peer to Peer business model - OLX