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B2B SaaS Metrics 2026: ARR, Churn, CAC, LTV & Unit Economics (Udemy.com)

Master SaaS growth: MRR/ARR, retention, churn, CAC payback, LTV:CAC, cohorts, pricing and unit economics

Created by: Navdeep Yadav

Last updated September 2026

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What you will learn

  • What is saas
  • Difference between IAAS PAAS SAAS
  • SAAS business model
  • SAAS Marketing Metrics
  • SAAS Metrics like CAC, CLV, LTV, NPS, ARPU, Unit economics, Retension
  • SAAS Pricing Models, Strategies, and Examples
  • Freemium SAAS Strategy and Companies
  • Pay as You go SAAS business Model - Amazon AWS and Microsoft Azure
  • SAAS Affiliate Business Model and Programs
  • SAAS Tiered pricing? | Benefits and Best Practices
  • Startup SAAS Lead Generation
  • Top SAAS Startups
  • how to build a Software as a Service app
  • SAAS in Cloud Computing with example
  • Benefits of Saas (Software as a Service)
  • Types of SAAS Product and Companies
  • Calculate Customer Lifetime Value in SaaS
  • SaaS project management software
  • Customer Acquisition Cost in Software as a Service
  • Gross Margin and Contribution Margin in Software as a Service

How it compares

Against the other 173 rated Udemy courses in Marketing on CourseDuck:

  • Rating4.6 out of 5higher than 76% of them
  • Reviews875#40 of 174 by number of reviews
  • Length13.4 hourslonger than 88% of them
  • Last updatedSeptember 2026more recently than 95% of them

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Course Description

Building a Software as a Service (SAAS) company is always hard.

So this course will make it easy for you.

This course is specially designed for SAAS Product Managers and Startup Founder. It will help you understand important SAAS Marketing and Growth Metrics like CAC, CLV, LTV, Churn, NPS, and KPI's Growth Retention, ARR that a founder and a product manager should track.

By the end of this course, you will have a good understanding of

Module 1 SAAS Basics

  1. What is SaaS (Software as a Service)?

  2. History of SaaS

  3. Why SaaS Future is exciting

  4. What are the Benefits of SaaS?

  5. Difference between IaaS PaaS SaaS

  6. SaaS Use Case for E-commerce

  7. Building Headless e-commerce with SaaS

  8. Various Categories of Startup

  9. Types of SaaS Products and Companies

  10. Why SaaS is so Exciting for Investors

Module 2 SAAS Business model Innovation

  1. SAAS Essentials

  2. Software as a Service Business Model Introduction

  3. SAAS Business model innovation

  4. Customer Segmentation in SAAS

  5. Targeting Enterprises as a SAAS Start-up

Module 3 SAAS Business model

  1. Types of SAAS business model

  2. SAAS Subscription Model Example

  3. SAAS Pricing Models, Strategies, and Examples

  4. Pay as You go business Model - Amazon AWS and Microsoft Azure

  5. What is Tiered Pricing? | Benefits and Best Practices

  6. Pay Per User Pricing - Click up and Jira

  7. Freemium SAAS Strategy and Companies

  8. SAAS Affiliate Business Model and Programs

Module 4 SAAS Marketing and Growth Metrics

  1. SaaS Growth Introduction

  2. Unique visitors and Signups for SaaS

  3. B2B SaaS Leads

  4. Types of bookings

  5. ACV TCV and Contract length

  6. Renewal bookings and churn example

  7. Customer Acquisition Cost (CAC)

  8. Monthly reoccurring revenue

  9. Retention Rate and Cohorts in SaaS

  10. SaaS Churn

  11. Customer Lifetime Value in SaaS

  12. Unit Economics in SaaS

  13. Net dollar Retention in SaaS

  14. Rule of 40 in SaaS

  15. SAAS Magic number

  16. Calculation SAAS valuation

  17. Gross Margin and Contribution Margin

  18. Market Size TAM, SAM, and SOM


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Instructor Details

Navdeep Yadav

Navdeep Yadav is an accomplished Udemy instructor specializing in business and product management. With extensive experience in diverse industries, from healthcare to SaaS (software as a service), and holding an MBA degree, Navdeep offers a unique perspective to his students. As a seasoned Product Manager, he brings a wealth of knowledge and practical insights from his tenure in various companies.

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Reviews

4.6

875 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Mandeep Singh Bedi on 1/3/2026

Navdeep has done an amazing job at no only highlighting the important metrics relevant for a SaaS business, he also explained the context for those metrics really well. Overall a great course for anyone that is serious about gaining knowledge about how to monitor and run SaaS business.

By Manjeet Singh Mehrotra on 7/31/2025

This video class and teaching method is truly exceptional. I appreciate how you explain things in a way that is not only easy to understand, but you also ensure that each topic is thoroughly covered. Your efforts have made a real difference, and I am so grateful to have access to your videos. Thank you for all that you do!

By Rajashekar Bheema on 1/21/2024

The course gave me a good understanding , but it could be presented in a much better way by Navdeep considering his knowledge on the topics discussed. The videos were not properly edited and most of them ended abruptly. Some videos lost the linkage between them and these videos can be rearranged in order by adding some extra content

By Pravin Venkatraman on 9/14/2023

I enjoyed in the beginning and especially sections 3 and 4, but i think they lack proper editing. Some videos are not aligned/structured as per the content/topics. Overall Navdeep covered a lot of important topics. Thank you for putting this out.

By Moon Burman on 8/11/2023

Hi Sir, Such a insightful course !! I would recommend all of them who are into SaaS or any Sales domain must have a look in this course . Thankyou so much sir for taking time out and building as a wonderful course .

By Jacinta Ndinda Mulandi on 5/4/2023

I have a given rating of 4 simply because of how the instructor puts across this course. Being a beginner I can say I have found it easy to learn and actualise the content. However the instructor needs to improve on video editing to assure of smooth information flow and consistency.

By Claudia Cerna on 2/21/2023

Really great info for someone with little to no SaaS experience/knowledge. I took a half a star only because, like some of the other reviews have mentioned, there are quite a few editing errors. Overall, I do highly recommend this course.

By Ajay kumar sharma on 2/1/2023

very very insightful ..anybody in strategy business development, should go though this. I take many new learning from this course and would implement them as and when necessary. Thanks for putting all this together.

By Ninny on 1/20/2023

Got a lot of new information from an expert. It was valuable and worthy to spend my precious time for reasonable rate. I am benefitted and Thankyou Navdeep!

By Shyam Sunder Hati on 12/16/2021

An amazing course for beginners looking to learn about SaaS metrics and its marketing strategies. The lectures are taught by an equally passionate instructor. The assignments in the lecture help to self-evaluate the concepts learnt. ------------------------------------------------------ Scope for Improvement: More Assignments in the form of multiple choice questions will further help the learners to assess and strengthen the concepts learnt.

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Overall Score : 92 / 100